?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISA+DAYA+SAING+INDUSTRI+TEH+INDONESIA+DI+PASAR%0D%0A%0D%0AGLOBAL+TAHUN+2018-2022&rft.creator=RAFLY+%2C++HAIDAR+YUSNANDI&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=ABSTRAK%0D%0A%0D%0A%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+daya+saing+industri+teh+Indonesia%0D%0Adi+pasar+global+terutama+pada+tahun+2018-2022+dengan+menimbang+potensi+besar%0D%0Adi+pasar+global.+Potensi+peningkatan+ekspor+teh+di+pasar+global+dapat+menjadi%0D%0Apeluang+Indonesia+selaku+salah+satu+produsen+teh+terbesar+dunia.+Menggunakan%0D%0Akonsep+Perdagangan+Internasional+dan+teori+Keunggulan+Kompetitif+Negara%2C%0D%0ADiamond+Model+oleh+Michael+E.+Porter.%0D%0AMetode+penelitian+yang+digunakan+merupakan+kualitatif+deskriptif%2C+untuk%0D%0Amemaparkan+terkait+urgensi+penelitian.+Dengan+melalui+pendekatan+wawancara+dan%0D%0Astudi+literatur+berdasarkan+sumber+data+primer.+Wawancara+dilakukan+bersama+Staf%0D%0ABadan+Kebijakan+Perdagangan+(BKPerdag)%2C+Kementerian+Perdagangan+RI%2C+di%0D%0AJakarta+Pusat.+Data+tersebut+digunakan+berbarengan+dengan+penggunaan+studi%0D%0Aliteratur+berdasarkan+website+resmi+seperti+laporan+tahunan+Kementerian+Pertanian%2C%0D%0ADewan+Teh+Indonesia%2C+jurnal+maupun+artikel+terkait.%0D%0AHasil+penelitian+tersebut+menunjukan+bahwa+terdapat+tren+negatif+dari%0D%0Aindustri+teh+Indonesia.+Kurangnya+perhatian+pemerintah+dalam+mengembangkan%0D%0Aindustri+ini+mengakibatkan+Indonesia+tidak+dapat+memanfaatkan+peluang%0D%0Apeningkatan+pasar+teh+dunia.+Seperti+perang+dagang+Amerika+dan+China%2C+tren%0D%0Aminuman+kekinian+teh+boba%2C+hingga+perubahan+konsumsi+masyarakat+global+akan%0D%0Aminuman+sehat.+Rendahnya+respon+dan+adaptasi+industri+teh+Indonesia+terhadap%0D%0Aperubahan+pasar+global+juga+menjadi+permasalahan.+Oleh+karena+itu%2C+Indonesia%0D%0Atidak+dapat+memanfaatkan+peluang-peluang+peningkatan+pasar+teh+dunia.%0D%0A%0D%0AKata+kunci%3A+Daya+Saing%2C+Ekspor%2C+Indonesia%2C+Ketertinggalan%2C+Pasar+Global%2C+Teh.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThis+research+aims+to+analyze+the+competitiveness+of+the+Indonesian+tea%0D%0Aindustry+in+the+global+market%2C+especially+in+2018-2022+by+considering+the+large%0D%0Apotential+in+the+global+market.+The+potential+for+increasing+tea+exports+on+the+global%0D%0Amarket+could+be+an+opportunity+for+Indonesia+to+become+one+of+the+world's+largest%0D%0Atea+producers.+Using+the+concept+of+International+Trade+and+the+theory+of+Country%0D%0ACompetitive+Advantage%2C+the+Diamond+Model+by+Michael+E.+Porter.+The+research%0D%0Amethod+used+is+qualitative+descriptive%2C+to+explain+the+urgency+of+the+research.%0D%0AThrough+an+interview+approach+and+literature+study+based+on+primary+data+sources.%0D%0AInterviews+were+conducted+with+the+Staf+of+the+Trade+Policy+Agency+(BKPerdag)%2C%0D%0AMinistry+of+Trade+of+the+Republic+of+Indonesia%2C+in+Central+Jakarta.+The+data+is+used%0D%0Atogether+with+the+use+of+literature+studies+based+on+official+websites+such+as+the%0D%0Aannual+report+of+the+Ministry+of+Agriculture%2C+the+Indonesian+Tea+Council%2C+journals%0D%0Aand+related+articles.+The+results+of+this+research+show+that+there+is+a+negative+trend%0D%0Ain+the+Indonesian+tea+industry.+The+lack+of+government+attention+in+developing+this%0D%0Aindustry+has+resulted+in+Indonesia+not+being+able+to+take+advantage+of+opportunities%0D%0Ato+increase+the+world+tea+market.+Such+as+the+American+and+Chinese+trade+war%2C+the%0D%0Acurrent+trend+of+boba+tea+drinks%2C+and+changes+in+global+society's+consumption+of%0D%0Ahealthy+drinks.+The+low+response+and+adaptation+of+the+Indonesian+tea+industry+to%0D%0Aglobal+market+changes+is+also+a+problem.+Therefore%2C+Indonesia+cannot+take%0D%0Aadvantage+of+opportunities+to+increase+the+world+tea+market.%0D%0A%0D%0AKeywords%3A+Competitiveness%2C+Export%2C+Indonesia%2C+Backwardness%2C+Global+Market%2C%0D%0ATea.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-10-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85023%2F1%2F1.%2520ABSTRAK%2520-%2520ASBTRACT_Rafly%2520Haidar%2520Yusnandi_2056071005%2520-%2520rafly%2520haidar.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85023%2F2%2F2.%2520SKRIPSI%2520FULL_Rafly%2520Haidar%2520Yusnandi_2056071005%2520-%2520rafly%2520haidar.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85023%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN_Rafly%2520Haidar%2520Yusnandi_2056071005%2520-%2520rafly%2520haidar.pdf&rft.identifier=++RAFLY+%2C+HAIDAR+YUSNANDI++(2024)+ANALISA+DAYA+SAING+INDUSTRI+TEH+INDONESIA+DI+PASAR+GLOBAL+TAHUN+2018-2022.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85023%2F