@misc{eprints85027,
           month = {Oktober},
           title = {PERBEDAAN PENILAIAN PENGUNJUNG KELUARGA DAN NON-
KELUARGA TERHADAP ATRIBUT WISATA DAERAH

PERBUKITAN DI BANDAR LAMPUNG},
          author = {Daffa Nurhanif Muhammad },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS PERTANIAN},
            year = {2024},
             url = {http://digilib.unila.ac.id/85027/},
        abstract = {ABSTRACT



This research aims to analyze the differences between family visitors and non-
family visitors in assessing the importance of the attributes of hilly natural tourism

and to rank the importance of these attributes. Additionally, it seeks to analyze
which attributes need to be improved and should be maintained in terms of
performance. This research uses a survey method by interviewing 35 family visitor
respondents and 35 non-family visitor respondents on 16 attributes. The sample
selection was conducted by probability sampling. Data analysis is conducted by the
Mann-Whitney test and Importance Performance Analysis (IPA). The results of the
Mann-Whitney test indicated that there were six differences between family visitors
and non-family visitors in assessing the importance attributes. Meanwhile, the five
attributes with the highest importance rankings in the assessment based on family
visitors were comfort while traveling, scenery, air quality, safety while traveling,
and foodcourts. In contrast, the assessment of non-family visitors highlights the five
attributes with the highest importance rankings as air quality, scenery, comfort
while traveling, tranquility while traveling, and price. Furthermore, the combined
results of the IPA analysis on family visitors and non-family visitors concluded that
there were five attributes that need to be improved and nine attributes that need to
maintain their performance.

Keywords: Attributes, Family and Non-family, Importance and Performance, and
Importance Performance Analysis (IPA).

i

ABSTRAK






Penelitian ini bertujuan untuk menganalisis perbedaan pengunjung keluarga dan
pengunjung non-keluarga dalam menilai kepentingan atribut wisata daerah
perbukitan dan merangking atribut kepentingan objek wisata daerah perbukitan,
serta menganalisisnya untuk mengidentifikasi atribut-atribut apa saja yang perlu
ditingkatkan dan dipertahankan kinerjanya. Penelitian ini menggunakan metode
survei dengan mewawancarai 35 sampel responden pengunjung keluarga dan 35
sampel responden pengunjung non-keluarga pada 16 atribut. Pemilihan sampel

dilakukan dengan probability sampling. Analisis data menggunakan uji Mann-
Whitney dan Importance Performance Analysis (IPA). Hasil uji Mann-Whitney

menunjukkan bahwa terdapat enam perbedaan antara pengunjung keluarga dan
pengunjung non-keluarga dalam menilai atribut kepentingan. Sementara, lima
atribut yang mempunyai rangking kepentingan tertinggi pada penilaian berdasarkan
pengunjung keluarga yaitu kenyamanan berwisata, pemandangan, kualitas udara,
keamanan berwisata, dan foodcourt, sedangkan penilaian pengunjung non-keluarga
dalam lima atribut yang mempunyai rangking kepentingan tertinggi yaitu kualitas
udara, pemandangan, kenyamanan berwisata, ketenangan berwisata, dan harga.
Selanjutnya, hasil gabungan analisis IPA pada pengunjung keluarga dan IPA pada
pengunjung non-keluarga menyimpulkan bahwa ada lima atribut yang perlu
ditingkatkan dan sembilan atribut yang perlu dipertahankan kinerjanya.
Kata kunci: Atribut, Pengunjung Keluarga dan Pengunjung Non-Keluarga,
Importance Performance Analysis (IPA), dan Kepentingan dan
Kinerja.}
}