?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KERAGAAN+KEDAI+KOPI+ADIKSI+COFFEE%0D%0ADI+KECAMATAN+SUKARAME+BANDAR+LAMPUNG&rft.creator=Prayudi+%2C+Batu+Mampang&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=ABSTRACT%0D%0A%0D%0A%0D%0A%0D%0AThis+study+was+conducted+to+analyse+the+procurement+of+raw+materials%2C+profits%2C%0D%0Aand+marketing+mix+at+Adiksi+Coffee+in+Sukarame+District%2C+Bandar+Lampung+City.%0D%0AThis+research+used+a+survey+method+using+a+questionnaire.+The+research+location%0D%0Awas+carried+out+at+Adiksi+Coffee+Jl.+Ryacudu%2C+Way+Dadi%2C+Sukarame+Subdistrict%2C%0D%0ABandar+Lampung+City+which+was+chosen+purposively+with+the+consideration+that%0D%0Athe+agro-industry+is+still+actively+carrying+out+production+activities%2C+marketing+its%0D%0Aproducts+every+day+and+producing+typical+products.+Respondents+in+this+study%0D%0Awere+owners+and+consumers+of+Adiksi+Coffee+coffee+shops.+The+sampling%0D%0Atechnique+in+this+study+is+included+in+non+probability+sampling.+The+research+was%0D%0Aconducted+in+February+2024%2C+with+a+sample+size+of+32+respondents.+The+results%0D%0Ashowed+that+the+procurement+of+raw+materials+in+the+production+process+at+the%0D%0AAdiksi+Coffee+coffee+shop+was+good+and+met+the+criteria+of+six+right+with+a+very%0D%0Agood+level+of+accuracy+in+the+procurement+of+raw+materials.+The+profit+from+iced%0D%0Acoffee+beverage+products+at+Adiksi+Coffee+is+IDR+6%2C223%2C886.59+per+month.+All+beverage%0D%0Aproducts+are+profitable+to+cultivate%2C+meaning+that+production+activities+at+the%0D%0AAdiksi+Coffee+coffee+shop+are+feasible+to+continue.+According+to+the+perspective+of%0D%0AAdiksi+Coffee+consumers%2C+the+7P+marketing+mix+component%2C+which+include%0D%0Aproduct%2C+price%2C+place+or+distribution%2C+promotion%2C+human+resources%2C+processes%2C+and%0D%0Aphysical+evidence%2C+were+rated+in+the+%E2%80%9Cgood%E2%80%9D+category%2C+scoring+between+68.00%25-%0D%0A84.00%25.%0D%0AKeywords%3A+Coffee+shop%2C+marketing%2C+performance%2C+profit.%0D%0AABSTRAK%0D%0A%0D%0A%0D%0APenelitian+ini+dilakukan+untuk+menganalisis+pengadaan+bahan+baku%2C+keuntungan%2C%0D%0Adan+bauran+pemasaran+pada+Adiksi+Coffee+di+Kecamatan+Sukarame+Kota+Bandar%0D%0ALampung.+Penelitian+ini+menggunakan+metode+survei+dengan+menggunakan%0D%0Akuisioner.+Lokasi+penelitian+dilaksanakan+di+Adiksi+Coffee+Jl.+Ryacudu%2C+Way+Dadi%2C%0D%0AKec.+Sukarame%2C+Kota+Bandar+Lampung+yang+dipilih+secara+purposive+dengan%0D%0Apertimbangan+bahwa+agroindustri+tersebut+masih+aktif+melaksanakan+kegiatan%0D%0Aproduksi%2C+memasarkan+produknya+setiap+hari+dan+menghasilkan+produk+yang%0D%0Akhas.+Responden+dalam+penelitian+ini+adalah+pemilik+dan+konsumen+kedai+kopi%0D%0AAdiksi+Coffee.+Teknik+sampling+dalam+penelitian+ini+termasuk+dalam+non%0D%0Aprobability+sampling.+Penelitian+dilakukan+pada+bulan+Febuari+2024%2C+dengan%0D%0Ajumlah+sampel+sebanyak+32+responden.+Hasil+penelitian+menunjukkan+bahwa%0D%0Apengadaan+bahan+baku+dalam+proses+produksi+pada+kedai+kopi+Adiksi+Coffee%0D%0Asudah+baik+dan+memenuhi+kriteria+enam+tepat+dengan+tingkat+ketepatan+pengadaan%0D%0Abahan+baku+sangat+baik.+Keuntungan+produk+minuman+kopi+ice+pada+Adiksi%0D%0ACoffee+adalah+sebesar+Rp6.223.886%2C59+per+bulan.+Seluruh+produk+minuman%0D%0Amenguntungkan+untuk+diusahakan%2C+artinya+kegiatan+produksi+pada+kedai+kopi%0D%0AAdiksi+Coffee+layak+untuk+dilanjutkan.+Menurut+perspektif+konsumen+Adiksi%0D%0ACoffee+terhadap+komponen-komponen+bauran+pemasaran+(marketing+mix)+7P+yang%0D%0Aterdiri+dari+komponen+produk%2C+harga%2C+tempat+atau+distribusi%2C+promosi%2C+sumberdaya%0D%0Amanusia%2C+proses%2C+dan+bukti+fisik+pada+Adiksi+Coffee+masuk+kategori+baik+dengan%0D%0Apresentase+68%2C00%25-84%2C00%25.%0D%0AKata+kunci%3A+Kedai+kopi%2C+keragaan%2C+keuntungan%2C+pemasaran.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-06-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85103%2F1%2FABSTRAK%2520%25282%2529%2520-%2520Batumampang%2520Prayudi.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85103%2F2%2FSKRIPSI%2520FULL%2520%25282%2529%2520-%2520Batumampang%2520Prayudi.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85103%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520%25281%2529%2520-%2520Batumampang%2520Prayudi.pdf&rft.identifier=++Prayudi+%2C+Batu+Mampang++(2024)+ANALISIS+KERAGAAN+KEDAI+KOPI+ADIKSI+COFFEE+DI+KECAMATAN+SUKARAME+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85103%2F