?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=%E2%80%9CSTRATEGI+KAMPANYE+KOMUNIKASI+MELALUI+MEDIA%0D%0ASOSIAL+BAWASLU+UNTUK+MENINGKATKAN+PARTISIPASI%0D%0A%0D%0APEMILIH+%E2%80%9D&rft.creator=Muhammad%2C+Saddam+Alganiy&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=322+Hubungan+negara+dengan+kelompok+terorganisir+dan+anggotanya&rft.description=Penelitian+ini+membahas+strategi+kampanye+komunikasi+melalui+media+sosial+oleh%0D%0ABadan+Pengawas+Pemilu+(Bawaslu)+Lampung+dalam+upaya+meningkatkan%0D%0Apartisipasi+pemilih+pada+Pemilu+2024.+Mengingat+partisipasi+pemilih+yang+tinggi%0D%0Apada+Pemilu+2019%2C+penelitian+ini+mengeksplorasi+bagaimana+Bawaslu+dapat%0D%0Amempertahankan+atau+bahkan+meningkatkan+angka+partisipasi+tersebut+melalui%0D%0Astrategi+komunikasi+yang+efektif.+Dengan+perkembangan+teknologi+dan+media%0D%0Asosial%2C+Bawaslu+Lampung+menggunakan+platform+seperti+Instagram%2C+Threads%2C%0D%0ATwitter+(X)%2C+TikTok%2C+dan+Facebook+untuk+mencapai+audiens+yang+lebih+luas%2C%0D%0Atermasuk+pemilih+muda+atau+Gen-Z+yang+memerlukan+edukasi+lebih+mengenai%0D%0Apentingnya+pemilu.%0D%0APenelitian+ini+menggunakan+metode+observasi%2C+wawancara%2C+dan+studi+literatur+untuk%0D%0Amengumpulkan+data.+Hasilnya+menunjukkan+bahwa+strategi+multi-platform+yang%0D%0Aditerapkan+oleh+Bawaslu+Lampung+efektif+dalam+meningkatkan+kesadaran+dan%0D%0Aketerlibatan+pemilih.+Tantangan+seperti+keterbatasan+akses+dan+literasi+digital+di%0D%0Adaerah+pedesaan+serta+kompleksitas+pengelolaan+multi-platform+menjadi+hambatan%0D%0Ayang+signifikan.%0D%0APenelitian+ini+memberikan+kontribusi+praktis+bagi+Bawaslu+Lampung+dalam%0D%0Amengoptimalkan+kampanye+komunikasi+mereka.+Diharapkan+temuan+ini+dapat%0D%0Amendukung+upaya+nasional+dalam+mencapai+target+partisipasi+pemilih+yang+tinggi%0D%0Asesuai+dengan+RPJMN+2020-2024+dan+memperkuat+proses+demokrasi+di+Indonesia%2C%0D%0Aterutama+di+Provinsi+Lampung.%0D%0AKata+kunci%3A+strategi+komunikasi%2C+kampanye+pemilu%2C+media+sosial%2C+partisipasi%0D%0Apemilih%2C+Bawaslu%2C+Pemilu+2024%2C+Provinsi+Lampung%2C+pemilih+muda.%0D%0A%0D%0AThis+study+discusses+the+communication+campaign+strategy+through+social+media%0D%0Aby+the+Election+Supervisory+Board+(Bawaslu)+Lampung+to+increase+voter%0D%0Aparticipation+in+the+2024+elections.+Given+the+high+voter+participation+in+the+2019%0D%0Aelections%2C+this+research+explores+how+Bawaslu+can+maintain+or+even+increase+these%0D%0Aparticipation+rates+through+effective+communication+strategies.+With+the%0D%0Aadvancement+of+technology+and+social+media%2C+Bawaslu+Lampung+uses+platforms%0D%0Asuch+as+Instagram%2C+Threads%2C+Twitter+(X)%2C+TikTok%2C+and+Facebook+to+reach+a+wider%0D%0Aaudience%2C+including+young+voters+or+Gen-Z+who+need+more+education+about+the%0D%0Aimportance+of+elections.%0D%0AThis+research+employs+observation%2C+interviews%2C+and+literature+review+methods+to%0D%0Acollect+data.+The+results+show+that+the+multi-platform+strategy+implemented+by%0D%0ABawaslu+Lampung+is+effective+in+increasing+voter+awareness+and+engagement.%0D%0AChallenges+such+as+limited+access+and+digital+literacy+in+rural+areas+and+the%0D%0Acomplexity+of+multi-platform+management+remain+significant+obstacles.%0D%0AThis+research+provides+practical+contributions+for+Bawaslu+Lampung+in+optimizing%0D%0Atheir+communication+campaigns.+It+is+hoped+that+these+findings+can+support+national%0D%0Aefforts+in+achieving+high+voter+participation+targets+as+per+RPJMN+2020-2024+and%0D%0Astrengthen+the+democratic+process+in+Indonesia%2C+especially+in+Lampung+Province.%0D%0AKeywords%3A+communication+strategy%2C+election+campaign%2C+social+media%2C+voter%0D%0Aparticipation%2C+Bawaslu%2C+2024+elections%2C+Lampung+Province%2C+young+voters.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-07-02&rft.type=Diploma%2FTugas+Akhir&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85198%2F1%2FABSTRAK%2520-%2520M%2520saddam%2520al%2520ganiy.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85198%2F2%2FTUGAS%2520AKHIR%2520SADAM%2520-%2520M%2520saddam%2520al%2520ganiy.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85198%2F3%2FTUGAS%2520AKHIR%2520SADAM%2520TANPA%2520LAMPIRAN%2520DAN%2520BAB%2520PEMBAHASAN%2520-%2520M%2520saddam%2520al%2520ganiy.pdf&rft.identifier=++Muhammad%2C+Saddam+Alganiy++(2024)+%E2%80%9CSTRATEGI+KAMPANYE+KOMUNIKASI+MELALUI+MEDIA+SOSIAL+BAWASLU+UNTUK+MENINGKATKAN+PARTISIPASI+PEMILIH+%E2%80%9D.++%5BDiploma%2FTugas+Akhir%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85198%2F