?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+LIMITED+TIME+SCARCITY%2C+PRICE+DISCOUNT%2C+DAN%0D%0APRODUCT+INFORMATION+TERHADAP+PERILAKU+IMPULSIVE%0D%0ABUYING+(STUDI+PADA+PENGGUNA+SHOPEE+KALANGAN+GENERASI%0D%0A%0D%0AZ+DI+LAMPUNG)&rft.creator=KHAMSAH+%2C+AINIL+MARWAH&rft.subject=300+Ilmu+sosial&rft.subject=332+Ekonomi+keuangan&rft.description=Fenomena+belanja+online+yang+berkembang+saat+ini+didominasi+oleh+kalangan%0D%0Agenerasi+Z+yang+cenderung+memiliki+karakter+hedonis%2C+konsumtif%2C+dan+boros+serta%0D%0Amudah+terpengaruh+oleh+strategi+promosi+yang+menarik+sehingga+sering+melakukan%0D%0Aaktivitas+belanja+yang+tidak+dibutuhkan.+Penelitian+ini+dilakukan+untuk+mengetahui%0D%0Abesarnya+pengaruh+limited+time+scarcity%2C+price+discount%2C+dan+product+information%0D%0Aterhadap+perilaku+impulsive+buying+pada+pengguna+Shopee+kalangan+generasi+Z+di%0D%0ALampung.+Jenis+penelitian+ini+yaitu+explanatory+research+dengan+metodologi%0D%0Akuantitatif.+Target+populasi+dalam+penelitian+ini+adalah+pengguna+Shopee+kalangan%0D%0Agenerasi+Z+di+Lampung+yang+pernah+melakukan+pembelian+pada+flash+sale+Shopee.%0D%0ATeknik+pengambilan+sampel+dalam+penelitian+ini+yakni+purposive+sampling.+Jumlah%0D%0Aresponden+yang+didapatkan+sebanyak+210+responden%2C+namun+hanya+179+responden%0D%0Ayang+memenuhi+kriteria+sampel.+Kemudian+terjadi+eliminasi+outliers+saat%0D%0Adilakukannya+uji+normalitas%2C+sehingga+data+yang+dapat+diolah+hanya+dari+143%0D%0Aresponden.+Data+diolah+menggunakan+alat+uji+SPSS+dengan+analisis+regresi+linear%0D%0Aberganda.+Hasil+penelitian+secara+parsial+menunjukkan+bahwa+limited+time+scarcity%2C%0D%0Aprice+discount%2C+dan+product+information+berpengaruh+terhadap+impulsive+buying.%0D%0ASelain+itu%2C+secara+simultan+limited+time+scarcity%2C+price+discount%2C+dan+product%0D%0Ainformation+juga+berpengaruh+terhadap+perilaku+impulsive+buying.%0D%0A%0D%0AKata+Kunci%3A+Limited+Time+Scarcity%2C+Price+Discount%2C+Product+Information%2C%0D%0AImpulsive+Buying%2C+Flash+Sale%2C+Shopee.%0D%0A%0D%0Ai%0D%0A%0D%0Ai%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+LIMITED+TIME+SCARCITY%2C+PRICE+DISCOUNT%2C%0D%0AAND+PRODUCT+INFORMATION+ON+IMPULSIVE+BUYING+BEHAVIOR%0D%0A(STUDY+ON+SHOPEE+USERS+AMONG+GENERATION+Z+IN+LAMPUNG)%0D%0A%0D%0ABy%0D%0A%0D%0AKHAMSAH+AINIL+MARWAH%0D%0A%0D%0AThe+growing+phenomenon+of+online+shopping+is+currently+dominated+by+generation%0D%0AZ+who+tend+to+have+hedonistic%2C+consumptive%2C+and+wasteful+characters+and+are+easily%0D%0Ainfluenced+by+attractive+promotional+strategies+so+that+they+often+carry+out%0D%0Aunnecessary+shopping+activities.+This+study+was+conducted+to+determine+the+effect%0D%0Aof+limited+time+scarcity%2C+price+discount%2C+and+product+information+on+impulsive%0D%0Abuying+behavior+on+Shopee+users+among+generation+Z+in+Lampung.+This+type+of%0D%0Aresearch+is+explanatory+research+with+quantitative+methodology.+The+target%0D%0Apopulation+in+this+study+were+Shopee+users+among+generation+Z+in+Lampung+who%0D%0Ahad+made+purchases+at+the+Shopee+flash+sale.+The+sampling+technique+in+this+study%0D%0Awas+purposive+sampling.+The+number+of+respondents+obtained+was+210%0D%0Arespondents%2C+but+only+179+respondents+met+the+sample+criteria.+Then+there+was+an%0D%0Aelimination+of+outliers+during+the+normality+test%2C+so+that+only+143+respondents+could%0D%0Aprocess+the+data.+The+data+is+processed+using+the+SPSS+test+tool+with+multiple+linear%0D%0Aregression+analysis.+The+results+of+the+study+partially+show+that+limited+time%0D%0Ascarcity%2C+price+discount%2C+and+product+information+affect+impulsive+buying.+In%0D%0Aaddition%2C+simultaneously+limited+time+scarcity%2C+price+discount%2C+and+product%0D%0Ainformation+also+affect+impulsive+buying+behavior.%0D%0A%0D%0AKeywords%3A+Limited+Time+Scarcity%2C+Price+Discount%2C+Product+Information%2C%0D%0AImpulsive+Buying%2C+Flash+Sale%2C+Shopee.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-06-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85243%2F1%2F1.%2520ABSTRAK%2520-%2520Khamsah%2520Ainil%2520Marwah.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85243%2F2%2FSKRIPSI%2520FULL%2520-%2520Khamsah%2520Ainil%2520Marwah.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85243%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN%2520-%2520Khamsah%2520Ainil%2520Marwah.pdf&rft.identifier=++KHAMSAH+%2C+AINIL+MARWAH++(2024)+PENGARUH+LIMITED+TIME+SCARCITY%2C+PRICE+DISCOUNT%2C+DAN+PRODUCT+INFORMATION+TERHADAP+PERILAKU+IMPULSIVE+BUYING+(STUDI+PADA+PENGGUNA+SHOPEE+KALANGAN+GENERASI+Z+DI+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85243%2F