<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG)"^^ . "Fenomena belanja online yang berkembang saat ini didominasi oleh kalangan\r\ngenerasi Z yang cenderung memiliki karakter hedonis, konsumtif, dan boros serta\r\nmudah terpengaruh oleh strategi promosi yang menarik sehingga sering melakukan\r\naktivitas belanja yang tidak dibutuhkan. Penelitian ini dilakukan untuk mengetahui\r\nbesarnya pengaruh limited time scarcity, price discount, dan product information\r\nterhadap perilaku impulsive buying pada pengguna Shopee kalangan generasi Z di\r\nLampung. Jenis penelitian ini yaitu explanatory research dengan metodologi\r\nkuantitatif. Target populasi dalam penelitian ini adalah pengguna Shopee kalangan\r\ngenerasi Z di Lampung yang pernah melakukan pembelian pada flash sale Shopee.\r\nTeknik pengambilan sampel dalam penelitian ini yakni purposive sampling. Jumlah\r\nresponden yang didapatkan sebanyak 210 responden, namun hanya 179 responden\r\nyang memenuhi kriteria sampel. Kemudian terjadi eliminasi outliers saat\r\ndilakukannya uji normalitas, sehingga data yang dapat diolah hanya dari 143\r\nresponden. Data diolah menggunakan alat uji SPSS dengan analisis regresi linear\r\nberganda. Hasil penelitian secara parsial menunjukkan bahwa limited time scarcity,\r\nprice discount, dan product information berpengaruh terhadap impulsive buying.\r\nSelain itu, secara simultan limited time scarcity, price discount, dan product\r\ninformation juga berpengaruh terhadap perilaku impulsive buying.\r\n\r\nKata Kunci: Limited Time Scarcity, Price Discount, Product Information,\r\nImpulsive Buying, Flash Sale, Shopee.\r\n\r\ni\r\n\r\ni\r\nABSTRACT\r\n\r\nTHE INFLUENCE OF LIMITED TIME SCARCITY, PRICE DISCOUNT,\r\nAND PRODUCT INFORMATION ON IMPULSIVE BUYING BEHAVIOR\r\n(STUDY ON SHOPEE USERS AMONG GENERATION Z IN LAMPUNG)\r\n\r\nBy\r\n\r\nKHAMSAH AINIL MARWAH\r\n\r\nThe growing phenomenon of online shopping is currently dominated by generation\r\nZ who tend to have hedonistic, consumptive, and wasteful characters and are easily\r\ninfluenced by attractive promotional strategies so that they often carry out\r\nunnecessary shopping activities. This study was conducted to determine the effect\r\nof limited time scarcity, price discount, and product information on impulsive\r\nbuying behavior on Shopee users among generation Z in Lampung. This type of\r\nresearch is explanatory research with quantitative methodology. The target\r\npopulation in this study were Shopee users among generation Z in Lampung who\r\nhad made purchases at the Shopee flash sale. The sampling technique in this study\r\nwas purposive sampling. The number of respondents obtained was 210\r\nrespondents, but only 179 respondents met the sample criteria. Then there was an\r\nelimination of outliers during the normality test, so that only 143 respondents could\r\nprocess the data. The data is processed using the SPSS test tool with multiple linear\r\nregression analysis. The results of the study partially show that limited time\r\nscarcity, price discount, and product information affect impulsive buying. In\r\naddition, simultaneously limited time scarcity, price discount, and product\r\ninformation also affect impulsive buying behavior.\r\n\r\nKeywords: Limited Time Scarcity, Price Discount, Product Information,\r\nImpulsive Buying, Flash Sale, Shopee."^^ . "2024-06-12" . . . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . . . . . "AINIL MARWAH"^^ . "KHAMSAH "^^ . "AINIL MARWAH KHAMSAH "^^ . . . . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (File PDF)"^^ . . . "1. ABSTRAK - Khamsah Ainil Marwah.pdf"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (File PDF)"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (File PDF)"^^ . . . "SKRIPSI TANPA PEMBAHASAN - Khamsah Ainil Marwah.pdf"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN\r\nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE\r\nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI\r\n\r\nZ DI LAMPUNG) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #85243 \n\nPENGARUH LIMITED TIME SCARCITY, PRICE DISCOUNT, DAN \nPRODUCT INFORMATION TERHADAP PERILAKU IMPULSIVE \nBUYING (STUDI PADA PENGGUNA SHOPEE KALANGAN GENERASI \n \nZ DI LAMPUNG)\n\n" . "text/html" . . . "300 Ilmu sosial" . . . "332 Ekonomi keuangan" . .