?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DISKON%2C+GRATIS+ONGKOS+KIRIM%2C+DAN+CUSTOMER%0D%0ARATING+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN%0D%0ASHOPEEFOOD+SEBLAK+JEBREED+A%E2%80%99+DADANG&rft.creator=Indah+%2C+Permata+Sari%09&rft.subject=370+Pendidikan&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+diskon%2C+gratis+ongkos+kirim%2C%0D%0Adan+customer+rating+terhadap+keputusan+pembelian+konsumen+shopeefood+Seblak%0D%0AJebreed+A%E2%80%99+Dadang.+Populasi+dalam+penelitian+ini+adalah+rata+%E2%80%93+rata+konsumen%0D%0Ashopeefood+Seblak+Jebreed+A%E2%80%99+Dadang+yang+telah+melakukan+minimal+dua+kali%0D%0Apembelian+produk+di+cabang+Imam+Bonjol+sebanyak+151+konsumen.+Jumlah%0D%0Asampel+dalam+penelitian+ini+109+konsumen+dengan+non-probability+sampling%0D%0Amenggunakan+teknik+purposive+sampling.+Teknik+pengumpulan+data+yang%0D%0Adigunakan+dalam+penelitian+ini+yaitu+kuesioner%2C+dokumentasi%2C+observasi.+Analisis%0D%0Adata+yang+digunakan+adalah+regresi+linear+sederhana+dan+regresi+linear+berganda%0D%0Ayang+diolah+dengan+aplikasi+SPSS.+Hasil+penelitian+ini+menunjukkan+bahawa%0D%0Aterdapat+pengaruh+diskon%2C+gratis+ongkos+kirim%2C+dan+customer+rating+terhadap%0D%0Akeputusan+pembelian+konsumen+shopeefood+Seblak+Jebreed+A%E2%80%99+Dadang+dengan%0D%0Akadar+determinasi+sebesar+0%2C446.%0D%0AKata+kunci+%3A+Diskon%2C+Gratis+Ongkos+Kirim%2C+Customer+Rating%2C+Keputusan%0D%0APembelian%0D%0A%0D%0AThis+research+aims+to+determine+the+influence+of+discounts%2C+free+shipping%2C+and%0D%0Acustomer+ratings+on+consumer+purchasing+decisions+for+ShopeeFood's+Seblak%0D%0AJebreed+A%E2%80%99+Dadang.+The+population+in+this+study+is+the+average+ShopeeFood%0D%0Aconsumers+of+Seblak+Jebreed+A%E2%80%99+Dadang+who+have+made+at+least+two+purchases+at%0D%0Athe+Imam+Bonjol+branch%2C+totaling+151+consumers.+The+sample+size+for+this+study+is%0D%0A109+consumers+using+non-probability+sampling+with+purposive+sampling%0D%0Atechnique.+The+data+collection+techniques+used+in+this+study+are+questionnaires%2C%0D%0Adocumentation%2C+and+observation.+The+data+analysis+techniques+used+are+simple%0D%0Alinear+regression+and+multiple+linear+regression+processed+with+the+SPSS%0D%0Aapplication.+The+results+of+this+study+indicate+that+there+is+an+influence+of%0D%0Adiscounts%2C+free+shipping%2C+and+customer+ratings+on+consumer+purchasing+decisions%0D%0Afor+ShopeeFood's+Seblak+Jebreed+A%E2%80%99+Dadang+with+a+determination+coefficient+of%0D%0A0.446.%0D%0AKeywords%3A+Discount%2C+Free+Shipping%2C+Customer+Rating%2C+Purchase+Decision&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2024-05-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85263%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-Indah%2520Permata%2520Sari.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85263%2F2%2F2.%2520SKRIPSI%2520FULL%2520-Indah%2520Permata%2520Sari.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85263%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-Indah%2520Permata%2520Sari.pdf&rft.identifier=++Indah+%2C+Permata+Sari+++(2024)+PENGARUH+DISKON%2C+GRATIS+ONGKOS+KIRIM%2C+DAN+CUSTOMER+RATING+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+SHOPEEFOOD+SEBLAK+JEBREED+A%E2%80%99+DADANG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85263%2F