?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+DATA+TRANSAKSI+PENJUALAN+DAN+PEMBELIAN%0D%0AMENGGUNAKAN+DATA+MINING+UNTUK+MENGHASILKAN%0D%0AREKOMENDASI+PENINGKATAN+STRATEGI+PEMASARAN%0D%0A(STUDI+KASUS+PADA+PERUSAHAAN+PT.+ABC)&rft.creator=%09Kwinny%2C++Intan+Filya%09&rft.subject=620+Ilmu+teknik+dan+ilmu+yang+berkaitan&rft.description=Perusahaan+distributor+pertanian+PT.+ABC+terus+tumbuh+dengan+adanya+transaksi%0D%0Apenjualan+barang+yang+berlangsung+setiap+harinya+dan+menghasilkan+tumpukan%0D%0Adata+yang+kurang+begitu+bermakna+karena+belum+diketahui+pola+dari+data-data%0D%0Atersebut.+Untuk+mengolah+tumpukan+data+tersebut+maka+dilakukan+proses+data%0D%0Amining+dengan+teknik+klasterisasi%2C+asosiasi+dan+regresi+untuk+membantu%0D%0Aperusahaan+dalam+menyusun+strategi+pemasaran+kedepannya.+Algoritma+yang%0D%0Adigunakan+pada+proses+klasterisasi+yaitu+K-Means+Clustering%2C+pada+proses+asosiasi%0D%0Ayaitu+algoritma+FP-Growth+dan+pada+proses+regresi+Simple+Linear+Regression.%0D%0AData+yang+didapatkan+bersumber+dari+transaksi+penjualan%2C+pembelian%2C+mutasi%0D%0Abarang+dan+daftar+barang+perusahaan+periode+September+2022+sampai+30+Juni%0D%0A2023.+Proses+pemodelan+dan+evaluasi+menggunakan+aplikasi+RapidMiner+guna%0D%0Amemudahkan+penggunaan+teknik+data+mining.+Informasi+yang+didapat+dari+hasil%0D%0Aproses+tersebut+kemudian+divisualisasikan+ke+dalam+sebuah+tampilan+dashboard%0D%0Amenggunakan+Google+Data+Studio+untuk+mempermudah+pembaca+memahami+dan%0D%0Amemberikan+hasil+analisis+mengenai+penjualan+perusahaan.%0D%0A%0D%0AKata+kunci+%E2%80%94+Data+Mining%2C+RapidMiner%2C+Klasterisasi%2C+Asosiasi%2C+Regresi%0D%0APT.+ABC%2C+an+agricultural+distributor+company%2C+continues+to+grow+with+daily+sales%0D%0Atransactions%2C+resulting+in+a+pile+of+data+that+lacks+significance+because+the%0D%0Apatterns+of+these+data+are+not+yet+known.+To+process+this+data+pile%2C+data+mining%0D%0Aprocesses+are+employed+using+clustering%2C+association%2C+and+regression+techniques%0D%0Ato+assist+the+company+in+formulating+future+marketing+strategies.+The+algorithms%0D%0Aused+in+the+clustering+process+are+K-Means+Clustering%2C+in+the+association+process%2C%0D%0Ait's+the+FP-Growth+algorithm%2C+and+in+the+regression+process%2C+it's+Simple+Linear%0D%0ARegression.+The+data+is+sourced+from+sales+transactions%2C+purchases%2C+product%0D%0Amutations%2C+and+the+company's+product+list+from+September+2022+to+June+30%2C+2023.%0D%0AModeling+and+evaluation+processes+are+conducted+using+the+RapidMiner%0D%0Aapplication+to+facilitate+the+use+of+data+mining+techniques.+The+information%0D%0Aobtained+from+these+processes+is+then+visualized+into+a+dashboard+using+Google%0D%0AData+Studio+to+simplify+understanding+for+readers+and+provide+analysis+results%0D%0Aregarding+the+company's+sales.%0D%0A%0D%0AKeywords+%E2%80%94+Data+Mining%2C+RapidMiner%2C+Clustering%2C+Association%2C+Regression&rft.publisher=TEKNIK+&rft.date=2024-03-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85318%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-Kwinny%2520Intan%2520Filya.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85318%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Kwinny%2520Intan%2520Filya.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85318%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Kwinny%2520Intan%2520Filya.pdf&rft.identifier=+++Kwinny%2C+Intan+Filya+++(2024)+ANALISIS+DATA+TRANSAKSI+PENJUALAN+DAN+PEMBELIAN+MENGGUNAKAN+DATA+MINING+UNTUK+MENGHASILKAN+REKOMENDASI+PENINGKATAN+STRATEGI+PEMASARAN+(STUDI+KASUS+PADA+PERUSAHAAN+PT.+ABC).++TEKNIK+%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85318%2F