?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PROMOSI+ONLINE+DAN+KERAGAMAN+PRODUK%0D%0ATERHADAP+KEPUASAN+KONSUMEN+DENGAN+KEPUTUSAN%0D%0APEMBELIAN+SEBAGAI+VARIABEL+INTERVENING+(Studi+Pada+Fitness%0D%0A%0D%0ACentre+Club+Verde+di+Bandar+Lampung)&rft.creator=Denni+%2C+Febrianto&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Tujuan+dari+penelitian+ini+adalah+untuk+menganalisis+dan+menguji+pengaruh+promosi%0D%0Aonline+serta+keragaman+produk+terhadap+kepuasan+konsumen+Club+Verde+melalui%0D%0Akeputusan+pembelian.+Penelitian+ini+merupakan+penelitian+kuantitatif+serta+populasi%0D%0Adalam+penelitian+ini+adalah+konsumen+yang+pernah+menggunakan+fasilitas+dari+Fitness%0D%0ACentre+Club+verde+dengan+total+responden+sebanyak+141%2C+Teknik+pengambilan+datanya%0D%0Amenggunakan+kuesionner+serta+Analisis+data+dan+pengujian+hipotesis+dalam+penelitian%0D%0Aini+menggunakan+Struktural+Persamaan+Model-Partial+Least+Square+(PLS-SEM).+Hasil%0D%0Apenelitian+ini+menunjukkan+bahwa+promosi+online+dan+keragaman+produk+secara%0D%0Alangsung+berpengaruh+signifikan+terhadap+keputusan+pembelian.+Promosi+online%0D%0Asecara+langsung+tidak+berpengaruh+signifikan+terhadap+kepuasan+konsumen+namun%0D%0Akeragaman+produk+dan+keputusan+pembelian+berpengaruh+signifikan+terhadap%0D%0Akepuasan+konsumen.+Promosi+online+dan+keragaman+produk+secara+tidak+langsung%0D%0Aberpengaruh+signifikan+terhadap+kepuasan+konsumen+melalui+keputusan+pembelian.%0D%0AKata+kunci+%3A+promosi+online%2C+keragaman+produk%2C+keputusan+pembelian%2C+kepuasan%0D%0Akonsumen%0D%0A%0D%0Aii%0D%0A%0D%0AABSTRACK%0D%0A%0D%0ATHE+INFLUENCE+OF+ONLINE+PROMOTIONS+AND+PRODUCT+DIVERSITY%0D%0AON+CONSUMER+SATISFACTION+WITH+PURCHASING+DECISIONS+AS+AN%0D%0AINTERVENING+VARIABLE+(Study+at+Club+Verde+Fitness+Centre+in+Bandar%0D%0A%0D%0ALampung)%0D%0ABy%3A%0D%0ADenni+Febrianto%0D%0ANPM+2011011002%0D%0A%0D%0AThe+aim+of+this+research+is+to+analyze+and+test+the+influence+of+online+promotions+and%0D%0Aproduct+diversity+on+Club+Verde+consumer+satisfaction+through+purchasing+decisions.%0D%0AThis+research+is+a+quantitative+research+and+the+population+in+this+research+are%0D%0Aconsumers+who+have+used+the+facilities+of+the+Verde+Fitness+Center+Club+with+a+total%0D%0Aof+141+respondents.+The+data+collection+technique+uses+a+questionnaire+and+data%0D%0A%0D%0Aanalysis+and+hypothesis+testing+in+this+research+uses+the+Structural+Equation+Model-%0D%0APartial+Least+Square+(+PLS-SEM).+The+results+of+this+research+show+that+online%0D%0A%0D%0Apromotions+and+product+diversity+directly+have+a+significant+influence+on+purchasing%0D%0Adecisions.+Direct+online+promotions+do+not+have+a+significant+effect+on+consumer%0D%0Asatisfaction%2C+but+product+diversity+and+purchasing+decisions+have+a+significant+effect%0D%0Aon+consumer+satisfaction.+Online+promotions+and+product+diversity+indirectly+have+a%0D%0Asignificant+effect+on+consumer+satisfaction+through+purchasing+decisions.%0D%0AKeywords%3A+online+promotions%2C+product+diversity%2C+purchasing+decisions%2C+consumer%0D%0Asatisfaction&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-06-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85388%2F1%2FABSTRAK%2520-%2520Denni%2520Febrianto.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85388%2F2%2FSKRIPSI%2520FULL%2520-%2520Denni%2520Febrianto.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85388%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Denni%2520Febrianto.pdf&rft.identifier=++Denni+%2C+Febrianto++(2024)+PENGARUH+PROMOSI+ONLINE+DAN+KERAGAMAN+PRODUK+TERHADAP+KEPUASAN+KONSUMEN+DENGAN+KEPUTUSAN+PEMBELIAN+SEBAGAI+VARIABEL+INTERVENING+(Studi+Pada+Fitness+Centre+Club+Verde+di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85388%2F