?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BAURAN+PEMASARAN+DALAM+MENGHADAPI%0D%0A%0D%0APERSAINGAN+USAHA%0D%0A%0D%0A(Studi+pada+UMKM+Produsen+Kue+di+Kelurahan+Bandar+Jaya+Kabupaten+Lampung%0D%0A%0D%0ATengah)&rft.creator=IQBAL+%2C+MAULANA+ADITYA&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+bagaimana+strategi+bauran+pemasaran%0D%0Ayang+diterapkan+oleh+UMKM+Produsen+Kue+di+Bandar+Jaya+dalam+menghadapi%0D%0Apersaingan+usaha.+Jenis+penelitian+yang+digunakan+dalam+penelitian+ini+adalah%0D%0Apenelitian+deskriptif+dengan+pendekatan+kualitatif.+Fokus+penelitian+adalah%0D%0Amenganalisis+strategi+bauran+pemasaran+yang+digunakan+oleh+UMKM+Produsen+kue%0D%0Ayang+mencakup+aspek+produk%2C+harga%2C+distribusi%2C+dan+promosi+untuk+menghadapi%0D%0Apersaingan+usaha.+Informan+pada+penelitian+ini+adalah+pemilik+usaha+dari+Raffaza%0D%0ACake+%26+Cookies%2C+Like+Butter%2C+Kue+Mama+Tia%2C+dan+Omah+Kue+Bu+Tutut.+Data%0D%0Adikumpulkan+melalui+observasi%2C+wawancara%2C+dan+dokumentasi.+Teknik+analisis+data%0D%0Adilakukan+melalui+3+tahap+yaitu+reduksi+data%2C+penyajian+data%2C+dan+penarikan%0D%0Akesimpulan.+Hasil+penelitian+menunjukkan+bahwa+setiap+usaha+kue+menerapkan%0D%0Apendekatan+yang+berbeda+dalam+bauran+pemasaran+4P+(Product%2C+Price%2C+Place%2C%0D%0APromotion).+Kue+Mama+Tia%2C+Omah+Kue+Bu+Tutut%2C+dan+Raffaza+Cake+%26+Cookies%0D%0Acenderung+fokus+pada+aspek+produk+dan+promosi%2C+sementara+Like+Butter%0D%0Amenonjolkan+perhitungan+harga+yang+cermat%2C+pemanfaatan+media+sosial+yang+luas%2C%0D%0Adan+strategi+place+yang+ideal+melalui+lokasi+dan+distribusi.%0D%0AKata+Kunci%3A+Strategi+Bauran+Pemasaran%2C+Persaingan+Usaha%2C+UMKM%2C+Kue.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AANALYSIS+OF+MARKETING+MIX+STRATEGIES+IN+FACING+BUSINESS%0D%0A%0D%0ACOMPETITION%0D%0A%0D%0A(Study+of+Cake+Producer+UMKM+in+Bandar+Jaya+Village%2C+Central+Lampung%0D%0A%0D%0ARegency)%0D%0A%0D%0ABy+%3A%0D%0A%0D%0AIQBAL+MAULANA+ADITYA%0D%0A%0D%0AThis+research+aims+to+find+out+what+marketing+mix+strategies+are+implemented+by%0D%0AMSME+Cake+Producers+in+Bandar+Jaya+in+facing+business+competition.+The+type+of%0D%0Aresearch+used+in+this+research+is+descriptive+research+with+a+qualitative+approach.%0D%0AThe+focus+of+the+research+is+to+analyze+the+marketing+mix+strategy+used+by+MSME%0D%0Acake+producers+which+includes+product%2C+price%2C+distribution+and+promotion+aspects%0D%0Ato+face+business+competition.+The+informants+in+this+research+were+business+owners%0D%0Afrom+Raffaza+Cake+%26+Cookies%2C+Like+Butter%2C+Kue+Mama+Tia%2C+and+Omah+Kue+Bu%0D%0ATutut.+Data+was+collected+through+observation%2C+interviews+and+documentation.+The%0D%0Adata+analysis+technique+is+carried+out+through+3+stages%2C+namely+data+reduction%2C+data%0D%0Apresentation%2C+and+drawing+conclusions.+The+research+results+show+that+each+cake%0D%0Abusiness+applies+a+different+approach+in+the+4P+marketing+mix+(Product%2C+Price%2C%0D%0APlace%2C+Promotion).+Kue+Mama+Tia%2C+Omah+Kue+Bu+Tutut%2C+and+Raffaza+Cake+%26%0D%0ACookies+tend+to+focus+on+product+and+promotional+aspects%2C+while+Like+Butter%0D%0Aemphasizes+careful+price+calculations%2C+extensive+use+of+social+media%2C+and+ideal%0D%0Aplace+strategies+through+location+and+distribution.%0D%0AKeywords%3A+Marketing+Mix+Strategies%2C+Business+Competition%2C+SMEs%2C+Cake.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-07-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85447%2F1%2FABSTRAK%2520-%2520Iqbal%2520Maulana%2520Aditya.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85447%2F2%2FSKRIPSI%2520FULL%2520-%2520Iqbal%2520Maulana%2520Aditya.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85447%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Iqbal%2520Maulana%2520Aditya.pdf&rft.identifier=++IQBAL+%2C+MAULANA+ADITYA++(2024)+ANALISIS+STRATEGI+BAURAN+PEMASARAN+DALAM+MENGHADAPI+PERSAINGAN+USAHA+(Studi+pada+UMKM+Produsen+Kue+di+Kelurahan+Bandar+Jaya+Kabupaten+Lampung+Tengah).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85447%2F