?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KINERJA+BUMD+PT+WAHANA+RAHARJA+DALAM+PENGELOLAAN%0D%0APERUSAHAAN+DI+BIDANG+JASA+DAN+PERDAGANGAN%0D%0A(STUDI+DI+PROVINSI+LAMPUNG)&rft.creator=NASTI+%2C+ZULHIA+DESWITA&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Pada+tahun+2017+hingga+2022+PT+Wahana+Raharja+mengalami+kerugian+di+mana%0D%0Alaba+(rugi)+bersih+bersifat+negatif+karena+pendapatan+lebih+rendah+daripada+beban+yang%0D%0Aharus+ditanggung.+Penelitian+ini+bertujuan+untuk+mengetahui+kinerja+BUMD+PT%0D%0AWahana+Raharja+dalam+pengelolaan+perusahaan+di+bidang+jasa+dan+perdagangan.%0D%0APenelitian+ini+menggunakan+metode+deskriptif+dengan+pendekatan+kualitatif.%0D%0ATeknik+pengumpulan+data+yang+digunakan+dalam+penelitian+ini%2C+yaitu+wawancara%2C%0D%0Aobservasi%2C+dan+dokumentasi.+Penelitian+ini+menggunakan+teori+indikator+kinerja+yang%0D%0Adikemukakan+oleh+Jahanshahi+et+al.%2C+(2012)+di+mana+jenis+pengukuran+kinerja%0D%0Aperusahaan+yang+umum+digunakan+dalam+penelitian+saat+ini%2C+yaitu+kinerja+keuangan%2C%0D%0Akinerja+operasional%2C+dan+kinerja+berbasis+pasar.%0D%0AHasil+penelitian+yang+ditemukan+adalah+kinerja+keuangan+PT+Wahana+Raharja%0D%0Ahanya+berhasil+satu+sub-indikator%2C+yaitu+leverage+dan+likuiditas%2C+sementara+2+subindikator+lain%2C+yaitu+profitabilitas+dan+pertumbuhan+penjualan+tidak+berhasil.%0D%0AKemudian%2C+kinerja+operasional+hanya+berhasil+satu+sub-indikator%2C+yaitu+kualitas+produk%2C%0D%0Asementara+3+sub-indikator+lain%2C+yaitu+pangsa+pasar%2C+peluncuran+produk%2C+dan+efektivitas%0D%0Apemasaran+tidak+berhasil.+Selanjutnya%2C+kinerja+berbasis+pasar+tidak+berhasil+pada+dua%0D%0Asub-indikator%2C+yaitu+tingkat+pengembalian+pemegang+saham+dan+pengembalian%0D%0Atahunan.%0D%0AKata+Kunci+%3A+Kinerja%2C+BUMD%2C+Pengelolaan%0D%0AABSTRACT%0D%0APERFORMANCE+OF+BUMD+PT+WAHANA+RAHARJA+IN+MANAGING%0D%0ACOMPANIES+IN+THE+FIELD+OF+SERVICES+AND+TRADE%0D%0A(STUDY+IN+LAMPUNG+PROVINCE)%0D%0ABy%0D%0ANASTI+ZULHIA+DESWITA%0D%0AFrom+2017+to+2022%2C+PT+Wahana+Raharja+experienced+losses+where+net+income+(loss)%0D%0Awas+negative+because+income+was+lower+than+expenses.+This+study+aims+to+determine%0D%0Athe+performance+of+BUMD+PT+Wahana+Raharja+in+managing+companies+in+the+fields%0D%0Aof+services+and+trade.+This+research+uses+a+descriptive+method+with+a+qualitative%0D%0Aapproach.+The+data+collection+techniques+used+in+this+study+were+interviews%2C%0D%0Aobservation%2C+and+documentation.+This+study+uses+the+theory+of+performance+indicators%0D%0Aput+forward+by+Jahanshahi+et+al.+(2012)%2C+in+which+the+types+of+company+performance%0D%0Ameasurements+commonly+used+in+current+research+are+financial+performance%2C%0D%0Aoperational+performance%2C+and+market-based+performance.+The+research+results+found%0D%0Athat+PT+Wahana+Raharja's+financial+performance+was+only+successful+in+one+subindicator%2C+namely+leverage+and+liquidity%2C+while+the+other+two+sub-indicators%2C+namely%0D%0Aprofitability+and+sales+growth%2C+were+unsuccessful.+Then%2C+operational+performance+was%0D%0Aonly+successful+in+one+sub-indicator%2C+namely+product+quality%2C+while+three+other+subindicators%2C+namely+market+share%2C+product+launch%2C+and+marketing+effectiveness%2C+were%0D%0Aunsuccessful.+Next%2C+market-based+performance+was+unsuccessful+on+two+subindicators%2C+namely+shareholder+return+and+annualized+return.%0D%0AKey+Word+%3A+Performance%2C+BUMD%2C+and+Management&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-06-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85492%2F1%2F1.%2520ABSTRAK%2520-%2520Nasti%2520Zulhia.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85492%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Nasti%2520Zulhia.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85492%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMABAHASAN%2520-%2520Nasti%2520Zulhia.pdf&rft.identifier=++NASTI+%2C+ZULHIA+DESWITA++(2024)+KINERJA+BUMD+PT+WAHANA+RAHARJA+DALAM+PENGELOLAAN+PERUSAHAAN+DI+BIDANG+JASA+DAN+PERDAGANGAN+(STUDI+DI+PROVINSI+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85492%2F