creators_name: NASTI , ZULHIA DESWITA
creators_id: 2016021056
type: other
datestamp: 2025-03-05 07:10:53
lastmod: 2025-03-05 07:10:53
metadata_visibility: show
title: KINERJA BUMD PT WAHANA RAHARJA DALAM PENGELOLAAN
PERUSAHAAN DI BIDANG JASA DAN PERDAGANGAN
(STUDI DI PROVINSI LAMPUNG)
ispublished: pub
subjects: 320
full_text_status: restricted
abstract: Pada tahun 2017 hingga 2022 PT Wahana Raharja mengalami kerugian di mana
laba (rugi) bersih bersifat negatif karena pendapatan lebih rendah daripada beban yang
harus ditanggung. Penelitian ini bertujuan untuk mengetahui kinerja BUMD PT
Wahana Raharja dalam pengelolaan perusahaan di bidang jasa dan perdagangan.
Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif.
Teknik pengumpulan data yang digunakan dalam penelitian ini, yaitu wawancara,
observasi, dan dokumentasi. Penelitian ini menggunakan teori indikator kinerja yang
dikemukakan oleh Jahanshahi et al., (2012) di mana jenis pengukuran kinerja
perusahaan yang umum digunakan dalam penelitian saat ini, yaitu kinerja keuangan,
kinerja operasional, dan kinerja berbasis pasar.
Hasil penelitian yang ditemukan adalah kinerja keuangan PT Wahana Raharja
hanya berhasil satu sub-indikator, yaitu leverage dan likuiditas, sementara 2 subindikator lain, yaitu profitabilitas dan pertumbuhan penjualan tidak berhasil.
Kemudian, kinerja operasional hanya berhasil satu sub-indikator, yaitu kualitas produk,
sementara 3 sub-indikator lain, yaitu pangsa pasar, peluncuran produk, dan efektivitas
pemasaran tidak berhasil. Selanjutnya, kinerja berbasis pasar tidak berhasil pada dua
sub-indikator, yaitu tingkat pengembalian pemegang saham dan pengembalian
tahunan.
Kata Kunci : Kinerja, BUMD, Pengelolaan
ABSTRACT
PERFORMANCE OF BUMD PT WAHANA RAHARJA IN MANAGING
COMPANIES IN THE FIELD OF SERVICES AND TRADE
(STUDY IN LAMPUNG PROVINCE)
By
NASTI ZULHIA DESWITA
From 2017 to 2022, PT Wahana Raharja experienced losses where net income (loss)
was negative because income was lower than expenses. This study aims to determine
the performance of BUMD PT Wahana Raharja in managing companies in the fields
of services and trade. This research uses a descriptive method with a qualitative
approach. The data collection techniques used in this study were interviews,
observation, and documentation. This study uses the theory of performance indicators
put forward by Jahanshahi et al. (2012), in which the types of company performance
measurements commonly used in current research are financial performance,
operational performance, and market-based performance. The research results found
that PT Wahana Raharja's financial performance was only successful in one subindicator, namely leverage and liquidity, while the other two sub-indicators, namely
profitability and sales growth, were unsuccessful. Then, operational performance was
only successful in one sub-indicator, namely product quality, while three other subindicators, namely market share, product launch, and marketing effectiveness, were
unsuccessful. Next, market-based performance was unsuccessful on two subindicators, namely shareholder return and annualized return.
Key Word : Performance, BUMD, and Management
date: 2024-06-12
date_type: published
publisher: FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
place_of_pub: UNIVERSITAS LAMPUNG
citation:   NASTI , ZULHIA DESWITA  (2024) KINERJA BUMD PT WAHANA RAHARJA DALAM PENGELOLAAN PERUSAHAAN DI BIDANG JASA DAN PERDAGANGAN (STUDI DI PROVINSI LAMPUNG).  FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.     
document_url: http://digilib.unila.ac.id/85492/1/1.%20ABSTRAK%20-%20Nasti%20Zulhia.pdf
document_url: http://digilib.unila.ac.id/85492/2/2.%20SKRIPSI%20FULL%20-%20Nasti%20Zulhia.pdf
document_url: http://digilib.unila.ac.id/85492/3/3.%20SKRIPSI%20TANPA%20BAB%20PEMABAHASAN%20-%20Nasti%20Zulhia.pdf