?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=REPRESENTASI+FEMINISME+DALAM+FILM+BARBIE+(2023)%0D%0A&rft.creator=Aida+%2C+Cahya+Rachmattini&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Film+merupakan+salah+satu+jenis+media+massa+yang+disajikan+dengan+memanfaatkan+teknologi%0D%0Aaudio+dan+visual.+Film+dapat+membangun+opini+publik+hingga+menciptakan+pola+pikir+baru+pada%0D%0Amasyarakat+melalui+jenis+format+tayangan+dan+saluran+penyajian.+Dalam+film%2C+umumnya%0D%0Asutradara+sering+menggambarkan+perempuan+dengan+label+negatif+dalam+dirinya%2C+bukan+karena%0D%0Akemandirian%2C+kecerdasan%2C+dan+kesuksesannya.+Namun%2C+dalam+film+Barbie+(2023)%0D%0Amenggambarkan+perempuan+yang+kuat%2C+cerdas%2C+dan+sukses.%0D%0APenelitian+ini+menggunakan+metode+kualitatif+deskriptif+dengan+pisau+analisis+semiotika+John%0D%0AFiske+yang+mengacu+pada+tiga+tahapan+yakni+level+realitas%2C+level+representatif%2C+dan+level%0D%0Aideologi.+Analisis+ini+digunakan+untuk+mengidentifikasi+tanda+yang+muncul+dalam+setiap%0D%0Aadegan+film+yang+berisi+nilai-nilai+feminisme+khususnya+aliran+eksistensialis.+Hasil+penelitian%0D%0Ayang+dapat+disimpulkan+ialah+Barbie+menunjukan+representasi+nilai+feminisme+eksistensialis%0D%0Amelalui+kemampuan+intelektual%2C+mampu+bekerja+untuk+mengembangkan+dirinya%2C+mampu%0D%0Amenolak+subordinasi%2C+serta+menjadi+pelaku+transformasi+sosial.%0D%0A%0D%0AKata+kunci+%3A+Feminisme%2C+Film%2C+Representasi%2C+Semiotika+John+Fiske.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AREPRESENTATION+OF+FEMINISM+IN+BARBIE+THE+MOVIE+(2023)%0D%0A%0D%0ABy%0D%0A%0D%0AAida+Cahya+Rachmattini%0D%0A%0D%0AFilm+is+a+type+of+mass+medium+that+is+presented+using+audio+and+visual+technology.+Films+can%0D%0Abuild+public+opinion+and+mindset+in+society+through+the+types+of+broadcast+formats+and%0D%0Apresentation+channels.+In+films%2C+directors+generally+often+depict+women+with+negative+labels%2C%0D%0Anot+because+of+their+independence%2C+intelligence%2C+and+success.+However%2C+the+film+Barbie+(2023)%0D%0Adepicts+a+woman+who+is+strong%2C+intelligent%2C+and+successful.%0D%0AThis+research+uses+a+descriptive+qualitative+method+using+John+Fiske's+semiotic+analysis%2C+which%0D%0Arefers+to+three+stages%2C+namely+the+reality+level%2C+representative+level%2C+and+ideological+level.+This%0D%0Aanalysis+is+used+to+identify+signs+that+appear+in+each+film+scene+that+contain+feminist+values%2C%0D%0Aespecially+the+existentialist+school.+The+research+results+can+conclude+that+Barbie+shows+a%0D%0Arepresentation+of+the+values+of+existentialist+feminism+through+intellectual+abilities%2C+being+able%0D%0Ato+work+to+develop+herself%2C+being+able+to+reject+subordination%2C+and+being+an+agent+of+social%0D%0Atransformation.%0D%0A%0D%0AKeywords%3A+Feminism%2C+Film%2C+Representation%2C+John+Fiske%E2%80%99s+semiotic+analysis.&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-05-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85626%2F1%2F1.%2520ABSTRAK%2520-%2520Aida%2520Cahya%2520Rachmattini.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85626%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Aida%2520Cahya%2520Rachmattini.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85626%2F3%2F3.%2520%2520SKRIPSI%2520TANPA%2520BAB%2520PEMABAHASAN%2520-%2520Aida%2520Cahya%2520Rachmattini.pdf&rft.identifier=++Aida+%2C+Cahya+Rachmattini++(2024)+REPRESENTASI+FEMINISME+DALAM+FILM+BARBIE+(2023).++ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85626%2F