%0 Thesis
%9 Masters
%A 	AJENG , ISTYQOMAH 
%B EKONOMI DAN BISNIS
%D 2024
%F eprints:85652
%I UNIVERSITAS LAMPUNG 
%T PERILAKU PENGGUNAAN APLIKASI SHOPEFOOD BERDASARKAN  MODEL MODIFIED UNIFIED THEORY OF ACCEPTANCE AND  USE OF TECHNOLOGY (UTAUT) DI INDONESIA
%U http://digilib.unila.ac.id/85652/
%X Penggunaan internet telah memberikan kemudahan bagi masyarakat dalam  memenuhi kebutuhan dan keinginan mereka secara maksimal. Dalam rangka  memanfaatkan kemudahan yang ditawarkan oleh internet, banyak orang  melakukan transaksi secara digital menggunakan ponsel pintar. Perkembangan  pesat teknologi dan ketersediaan internet telah mengubah pola kehidupan  masyarakat menjadi lebih praktis dan efisien. Semua orang dapat memanfaatkan    kemudahan yang ditawarkan internet untuk memenuhi berbagai kebutuhan sehari-  hari mereka. Namun, di balik manfaatnya yang besar, penggunaan aplikasi dan    teknologi juga menimbulkan tantangan dan permasalahan tertentu pada saat  melakukan pemesanan makanan secara online dengan menggunakan aplikasi  Shopeefood.  Penelitian ini bertujuan untuk menganalisis perilaku penggunaan aplikasi  ShopeFood berdasarkan Model Modified Unified Theory of Acceptance and Use  of Technology (UTAUT) di Indonesia. Dalam penelitian ini, Model UTAUT  digunakan sebagai kerangka teoritis untuk memahami faktor-faktor yang  memengaruhi perilaku penggunaan aplikasi ShopeFood. Pengumpulan data  dilakukan menggunakan metode survei online dengan teknik purposive sampling.  Sampel penelitian berjumlah 340 responden dengan karakteristik kalangan  Generasi Y rentang usia 28-42, Generasi Z rentang usia 18-27, menginstal  aplikasi Shopee, Sudah menggunakan aplikasi Shopee food, dan Sudah pernah  melakukan pemesanan makanan melalui fitur shopeefood. Model analisis dalam  pengolahan data menggunakan LISREL 8.80.  Hasil penelitian menunjukan bahwa variabel performance expectancy,  effort expectacy, sociol influences, facilitating conditions, hedonic motivation,  price saving orientation, habit, dan trust berpengaruh positif dan signifikan  terhadap behavior intention. Kemudian variabel facilitating conditions, habit dan  behavior intention memiliki Pengaruh positif dan signifikan terhadap perilaku  penggunaan Shopeefood (use of behavior). Sedangkan variabel perceived of risk  berpengaruh negatif tehadap behavioral intention dalam menggunakan aplikasi  shopeeFood.  Kata kunci : Perilaku penggunaan, Aplikasi ShopeFood, Model Modified  UTAUT  The use of the internet has made it easier for people to fulfill their needs and  desires optimally. In order to take advantage of the convenience offered by the  internet, many people carry out digital transactions using smartphones. The rapid  development of technology and the availability of the internet have changed  people's life patterns to become more practical and efficient. Everyone can take  advantage of the convenience offered by the internet to fulfill their various daily  needs. However, despite its great benefits, the use of applications and technology  also creates certain challenges and problems when ordering food online using the  Shopeefood application.  This research aims to analyze the behavior of using the ShopeFood  application based on the Modified Unified Theory of Acceptance and Use of  Technology (UTAUT) Model in Indonesia. In this research, the UTAUT Model is  used as a theoretical framework to understand the factors that influence  ShopeFood application usage behavior. Data collection was carried out using an  online survey method with purposive sampling technique. The research sample  consisted of 340 respondents with the characteristics of Generation Y age range  28-42, Generation Z age range 18-27, installed the Shopee application, had used  the Shopee food application, and had ordered food via the Shopeefood feature.  The analysis model in data processing uses LISREL 8.80.  The research results show that the variables performance expectancy, effort  expectancy, sociol influences, facilitating conditions, hedonic motivation, price  saving orientation, habit, and trust have a positive and significant effect on  behavior intention. then the facilitating conditions, habit and behavior intention  variables have a positive and significant influence on shopeefood usage behavior  (use of behavior). meanwhile, the perceived of risk variable has no negative effect  on behavioral intention in using the shopeefood application.  Keyword: Usage Behaviour, ShopeeFood Application, Modified UTAUT Model