<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PERILAKU PENGGUNAAN APLIKASI SHOPEFOOD BERDASARKAN\r\nMODEL MODIFIED UNIFIED THEORY OF ACCEPTANCE AND\r\nUSE OF TECHNOLOGY (UTAUT) DI INDONESIA"^^ . "Penggunaan internet telah memberikan kemudahan bagi masyarakat dalam\r\nmemenuhi kebutuhan dan keinginan mereka secara maksimal. Dalam rangka\r\nmemanfaatkan kemudahan yang ditawarkan oleh internet, banyak orang\r\nmelakukan transaksi secara digital menggunakan ponsel pintar. Perkembangan\r\npesat teknologi dan ketersediaan internet telah mengubah pola kehidupan\r\nmasyarakat menjadi lebih praktis dan efisien. Semua orang dapat memanfaatkan\r\n\r\nkemudahan yang ditawarkan internet untuk memenuhi berbagai kebutuhan sehari-\r\nhari mereka. Namun, di balik manfaatnya yang besar, penggunaan aplikasi dan\r\n\r\nteknologi juga menimbulkan tantangan dan permasalahan tertentu pada saat\r\nmelakukan pemesanan makanan secara online dengan menggunakan aplikasi\r\nShopeefood.\r\nPenelitian ini bertujuan untuk menganalisis perilaku penggunaan aplikasi\r\nShopeFood berdasarkan Model Modified Unified Theory of Acceptance and Use\r\nof Technology (UTAUT) di Indonesia. Dalam penelitian ini, Model UTAUT\r\ndigunakan sebagai kerangka teoritis untuk memahami faktor-faktor yang\r\nmemengaruhi perilaku penggunaan aplikasi ShopeFood. Pengumpulan data\r\ndilakukan menggunakan metode survei online dengan teknik purposive sampling.\r\nSampel penelitian berjumlah 340 responden dengan karakteristik kalangan\r\nGenerasi Y rentang usia 28-42, Generasi Z rentang usia 18-27, menginstal\r\naplikasi Shopee, Sudah menggunakan aplikasi Shopee food, dan Sudah pernah\r\nmelakukan pemesanan makanan melalui fitur shopeefood. Model analisis dalam\r\npengolahan data menggunakan LISREL 8.80.\r\nHasil penelitian menunjukan bahwa variabel performance expectancy,\r\neffort expectacy, sociol influences, facilitating conditions, hedonic motivation,\r\nprice saving orientation, habit, dan trust berpengaruh positif dan signifikan\r\nterhadap behavior intention. Kemudian variabel facilitating conditions, habit dan\r\nbehavior intention memiliki Pengaruh positif dan signifikan terhadap perilaku\r\npenggunaan Shopeefood (use of behavior). Sedangkan variabel perceived of risk\r\nberpengaruh negatif tehadap behavioral intention dalam menggunakan aplikasi\r\nshopeeFood.\r\nKata kunci : Perilaku penggunaan, Aplikasi ShopeFood, Model Modified\r\nUTAUT\r\nThe use of the internet has made it easier for people to fulfill their needs and\r\ndesires optimally. In order to take advantage of the convenience offered by the\r\ninternet, many people carry out digital transactions using smartphones. The rapid\r\ndevelopment of technology and the availability of the internet have changed\r\npeople's life patterns to become more practical and efficient. Everyone can take\r\nadvantage of the convenience offered by the internet to fulfill their various daily\r\nneeds. However, despite its great benefits, the use of applications and technology\r\nalso creates certain challenges and problems when ordering food online using the\r\nShopeefood application.\r\nThis research aims to analyze the behavior of using the ShopeFood\r\napplication based on the Modified Unified Theory of Acceptance and Use of\r\nTechnology (UTAUT) Model in Indonesia. In this research, the UTAUT Model is\r\nused as a theoretical framework to understand the factors that influence\r\nShopeFood application usage behavior. Data collection was carried out using an\r\nonline survey method with purposive sampling technique. The research sample\r\nconsisted of 340 respondents with the characteristics of Generation Y age range\r\n28-42, Generation Z age range 18-27, installed the Shopee application, had used\r\nthe Shopee food application, and had ordered food via the Shopeefood feature.\r\nThe analysis model in data processing uses LISREL 8.80.\r\nThe research results show that the variables performance expectancy, effort\r\nexpectancy, sociol influences, facilitating conditions, hedonic motivation, price\r\nsaving orientation, habit, and trust have a positive and significant effect on\r\nbehavior intention. then the facilitating conditions, habit and behavior intention\r\nvariables have a positive and significant influence on shopeefood usage behavior\r\n(use of behavior). meanwhile, the perceived of risk variable has no negative effect\r\non behavioral intention in using the shopeefood application.\r\nKeyword: Usage Behaviour, ShopeeFood Application, Modified UTAUT Model"^^ . "2024-05-30" . . . . . "UNIVERSITAS LAMPUNG "^^ . . . "EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG "^^ . . . . . . . . . "ISTYQOMAH "^^ . "\tAJENG "^^ . "ISTYQOMAH \tAJENG "^^ . . . . . . "PERILAKU PENGGUNAAN APLIKASI SHOPEFOOD BERDASARKAN\r\nMODEL MODIFIED UNIFIED THEORY OF ACCEPTANCE AND\r\nUSE OF TECHNOLOGY (UTAUT) DI INDONESIA (File PDF)"^^ . . . "ABSTRAK - AJENG ISTYQOMAH.pdf"^^ . . . "PERILAKU PENGGUNAAN APLIKASI SHOPEFOOD BERDASARKAN\r\nMODEL MODIFIED UNIFIED THEORY OF ACCEPTANCE AND\r\nUSE OF TECHNOLOGY (UTAUT) DI INDONESIA (File PDF)"^^ . . . "PERILAKU PENGGUNAAN APLIKASI SHOPEFOOD BERDASARKAN\r\nMODEL MODIFIED UNIFIED THEORY OF ACCEPTANCE AND\r\nUSE OF TECHNOLOGY (UTAUT) DI INDONESIA (File PDF)"^^ . . . "TESIS TANPA BAB PEMBAHASAN - AJENG ISTYQOMAH.pdf"^^ . . . "PERILAKU PENGGUNAAN APLIKASI SHOPEFOOD BERDASARKAN\r\nMODEL MODIFIED UNIFIED THEORY OF ACCEPTANCE AND\r\nUSE OF TECHNOLOGY (UTAUT) DI INDONESIA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . 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