creators_name: 0716031029, Danny Sancaka 
type: other
datestamp: 2015-04-20 06:17:03
lastmod: 2015-10-20 08:31:50
metadata_visibility: show
title: A PUBLIC RELATIONS STRATEGY AT LKP SIGER BATIK OF SARI
TELADAN FOUNDATION IN THE WAY OF PROMOTING SIGER 
BATIK IN BANDAR LAMPUNG
 
 (A Study Case at the House of Public Training and Course (LKP) Siger Batik
of Sari Teladan Foundation in Beringin Raya) 
ispublished: pub
subjects: General
full_text_status: restricted
abstract: 




 
 
ABSTRAK 
A PUBLIC RELATIONS STRATEGY AT LKP SIGER BATIK OF SARI
TELADAN FOUNDATION IN THE WAY OF PROMOTING SIGER 
BATIK IN BANDAR LAMPUNG
 
 (A Study Case at the House of Public Training and Course (LKP) Siger Batik
of Sari Teladan Foundation in Beringin Raya) 
By :
Danny Sancaka 
0716031029

Batik is Indonesian valuable cultural heritage. Almost every region in Indonesia
has its own batik art and motif, including Bandar Lampung, in which Batik is one
of the local cultures. However, there are not many people know the existence of
Batik Lampung (Siger). It needs extraordinary efforts of many parties to raise a
typical coastal batik Lampung, save it from extinction.

The formulation of the problem in this research is: "How does Public Relations
strategy of LKP Siger Batik of Sari Teladan Foundation attempt to promote Batik
Bandar Lampung Siger in society?”. The purpose of this study was to describe the
LKP Siger Batik’s Public Relations Strategy of Sari Teladan Foundation in an
attempt to socialize Siger Batik in Bandar Lampung. 

The research method used in this research is descriptive qualitative approach. The
sample of the research is 13 people. It consists of two people as the primary
informant who is Sari Teladan Foundation’s leader, Ms. Laila Al Khusna, and
Public Relations Division, which is engaged in information and data, Mr. Agung
Julianto and 11 people as secondary informants consisting of 3 workers in LKP
Siger Batik Sari Teladan Foundation and 8 visitors of LKP Siger Batik. Data were
collected through interviews, observation and documentation. Data analysis
techniques used in this study is a qualitative analysis based on the data obtained
from interviews and documentation. This method was used in order to locate and
describe Public Relations Strategy at LKP Siger Batik of Sari Teladan Foundation
in an attempt to promote Siger Batik in Bandar Lampung.

These results indicate that Public Relations Strategy at LKP Siger Batik of Sari
Teladan uses systems theory in the way of promoting Siger Batik. It means that
Public Relations is a division of LKP Batik Siger in which its function is
influenced by the environment (Public, Government Agencies, Non-
Governmental Organizations, and both printed and electronics Media). In a policy,
which is issued by LKP Siger Batik, public relation is responsible for the
Foundation. It is not only responsible for limited results (output) of image and
trust, but also how to deal with the change of public interest. In brief, the purpose
of public relations is to make sure that the promotion of Siger Batik in Bandar
Lampung can be realized well.  The stages of the implementation process of
public relations tasks can be categorized namely: (1) Fact Finding, (2) Planning,
(3) Communicating, and (4) Evaluation.

Based on the results above, it can be concluded that Public Relation strategy at
LKP Siger Batik of Sari Teladan Foundation in promoting unique Siger as
Lampung Batik has been running well with good views of the society in Bandar
Lampung. Most of people in Bandar Lampung have been aware that they have
owned batik included batik Siger as the unique batik in Lampung.
 
date: 2012-01-17
date_type: published
publication: Digital Library
refereed: TRUE
citation:   0716031029, Danny Sancaka   (2012) A PUBLIC RELATIONS STRATEGY AT LKP SIGER BATIK OF SARI TELADAN FOUNDATION IN THE WAY OF PROMOTING SIGER BATIK IN BANDAR LAMPUNG (A Study Case at the House of Public Training and Course (LKP) Siger Batik of Sari Teladan Foundation in Beringin Raya).  UNSPECIFIED.     
document_url: http://digilib.unila.ac.id/8572/1/ABSTRACT.pdf
document_url: http://digilib.unila.ac.id/8572/2/ABSTRAK.pdf
document_url: http://digilib.unila.ac.id/8572/3/COVER%20%2B%20SANWACANA.pdf
document_url: http://digilib.unila.ac.id/8572/4/COVER%20DALAM.pdf
document_url: http://digilib.unila.ac.id/8572/5/DAFTAR%20ISI.pdf
document_url: http://digilib.unila.ac.id/8572/6/PERSEMBAHAN.pdf
document_url: http://digilib.unila.ac.id/8572/7/RIWAYAT%20HIIDUP.pdf
document_url: http://digilib.unila.ac.id/8572/8/SANWACANA.pdf
document_url: http://digilib.unila.ac.id/8572/9/Bab%201.pdf
document_url: http://digilib.unila.ac.id/8572/10/BAB%202.pdf
document_url: http://digilib.unila.ac.id/8572/11/BAB%203.pdf
document_url: http://digilib.unila.ac.id/8572/12/BAB%204%20.pdf
document_url: http://digilib.unila.ac.id/8572/13/BAB%205%20.pdf
document_url: http://digilib.unila.ac.id/8572/14/BAB%206%20%20.pdf
document_url: http://digilib.unila.ac.id/8572/15/DAFTAR%20pustaka%202.pdf
document_url: http://digilib.unila.ac.id/8572/16/Daftar%20Peserta.pdf
document_url: http://digilib.unila.ac.id/8572/17/KEMENTERIAN%20PENDIDIKAN%20NASIONAL%20REPUBLIK%20INDONESIA.pdf
document_url: http://digilib.unila.ac.id/8572/18/Lampiran.pdf
document_url: http://digilib.unila.ac.id/8572/19/Rencana%20Jadwal%20Pelaksanaan%20Program%20PKM%202012.pdf
document_url: http://digilib.unila.ac.id/8572/20/tabel%20pertanyaan.pdf