?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERILAKU+KONSUMEN+MINUMAN+KOPI+DI+QALU+COFFEE%0D%0A%0D%0AKOTA+BANDAR+LAMPUNG&rft.creator=Linda+%2C+Riyanti%09&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+perilaku+konsumen+minuman+kopi+di%0D%0AQalu+Coffee.+Metode+dalam+penelitian+ini+adalah+metode+survei+dengan+jumlah%0D%0Aresponden+dalam+penelitian+ini+sebanyak+60+orang.+Pengumpulan+data+dilakukan%0D%0Apada+Bulan+November-Desember+2023.+Data+penelitian+dianalisis+secara+deskriptif%0D%0Akuantitatif+menggunakan+model+multiatribut+Fishbein%2C+Customer+Satisfaction+Index%0D%0A(CSI)%2C+piramida+loyalitas+dan+regresi+linear+berganda.+Hasil+penelitian%0D%0Amenunjukkan+sikap+konsumen+terhadap+minuman+kopi+Qalu+Coffee+berada+pada%0D%0Akategori+baik.+Rata-rata+jumlah+pembelian+sebanyak+2+cup%2Fbulan+dengan+jumlah%0D%0Apembelian+per+kunjungan+sebanyak+1+cup%2C+rata-rata+frekuensi+pembelian+sebanyak%0D%0A2+kali%2Fbulan.+Varian+rasa+minuman+kopi+yang+paling+banyak+dibeli+adalah+Qopsu%0D%0AAren%2C+sebagian+besar+konsumen+datang+di+malam+hari+dengan+tujuan+untuk%0D%0Anongkrong+dengan+waktu+kunjungan+konsumen+terbanyak+antara+3-4+jam%2C+dan%0D%0Akendaraan+yang+paling+banyak+digunakan+adalah+sepeda+motor.+Kepuasan%0D%0Akonsumen+minuman+kopi+Qalu+Coffee+berada+pada+kategori+sangat+puas.+Loyalitas%0D%0Akonsumen+terhadap+minuman+kopi+Qalu+cukup+baik+dengan+nilai+terbesar+pada%0D%0Atingkat+liking+the+brand.+Faktor-faktor+yang+berpengaruh+nyata+terhadap+jumlah%0D%0Apembelian+adalah+harga+minuman+non-kopi%2C+pendapatan+dan+selera.%0D%0AKata+kunci%3A+kepuasan%2C+kopi%2C+loyalitas%2C+pembelian%2C+sikap%0D%0AThis+research+aims+to+determine+the+behavior+of+coffee+beverage+consumers+at+Qalu%0D%0ACoffee.+The+research+method+is+a+survey.+The+number+of+respondents+in+this%0D%0Aresearch+is+60+people.+Data+collection+was+carried+out+in+November-December%0D%0A2023.+The+data+in+this+research+was+analyzed+quantitatively+descriptively+using%0D%0AFishbein's+multiattribute+model%2C+Customer+Satisfaction+Index+(CSI)%2C+loyalty%0D%0Apyramid%2C+and+multiple+linear+regression.+The+results+showed+that+consumer%0D%0Aattitudes+towards+Qalu+Coffee+drinks+were+in+good+category.+The+average+number%0D%0Aof+consumer+purchases+is+2+cups+with+the+number+of+purchases+per+visit+as+much+as%0D%0A1+cup%2C+the+average+frequency+of+purchases+is+2+times%2Fmonth.+The+most+purchased%0D%0Acoffee+drink+flavor+variant+is+Qopsu+Aren%2C+and+most+consumers+come+at+night+to%0D%0Ahang+out%2C+the+most+consumer+visit+time+is+between+3-4+hours%2C+and+the+most+widely%0D%0Aused+vehicle+is+motorcycle.+Consumer+satisfaction+toward+Qalu+Coffee+drinks+is+in%0D%0Athe+very+satisfied+category.+Consumer+loyalty+to+Qalu+coffee+drinks+is+quite+good+in%0D%0Awhich+the+greatest+value+at+the+level+of+liking+the+brand.+Factors+that+have+a+real%0D%0Ainfluence+on+the+number+of+purchases+are+the+price+of+non-coffee+drinks%2C+income%0D%0Aand+taste.%0D%0AKeywords%3A+attitude%2C+coffee%2C+loyalty%2C+purchase%2C+satisfaction&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-05-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85800%2F1%2FABSTRAK%2520-%2520Linda%2520Riyanti.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85800%2F2%2FSKRIPSI%2520FULL%2520-%2520Linda%2520Riyanti.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85800%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Linda%2520Riyanti.pdf&rft.identifier=++Linda+%2C+Riyanti+++(2024)+PERILAKU+KONSUMEN+MINUMAN+KOPI+DI+QALU+COFFEE+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85800%2F