@misc{eprints86066,
           month = {Januari},
           title = {ANALISIS SIKAP KONSUMEN TERHADAP
ALMOND CRISPY CHEESE DENGAN PENAMBAHAN
TEPUNG DAUN KELOR},
          author = {Ardiyandi  M. Ariq Ibrahim },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS PERTANIAN},
            year = {2025},
             url = {http://digilib.unila.ac.id/86066/},
        abstract = {Almond crispy cheese is a snack made from wheat flour combined with almonds,
cheese, and other ingredients, resulting in a crunchy texture. This study aimed to
explore the potential of adding moringa leaves to almond crispy cheese as an
innovation to enhance its nutritional value. Moringa leaves are known to be rich in
protein, vitamins, minerals, and antioxidants that were beneficial for health, such
as regulating blood sugar levels and inhibiting cancer cell growth. However, their
utilization is still limited due to a lack of public knowledge regarding their
nutritional content. By processing moringa leaves into flour as an additional
ingredient, almond crispy cheese can become a functional food alternative in
responding the growing public awareness of the benefits of moringa leaves. This
research was conducted in Bandar Lampung City with 100 respondents using
survey methods and questionnaire tools. Consumer preference analysis involved
attributes such as taste, aroma, color, texture, price, and nutritional value. Validity
testing, reliability testing, the fishbein multi-attribute model, and Importance
Performance Analysis (IPA) were used to analyze the data. The results indicated
that the addition of moringa leaves provides added value in taste, economic value,
and nutrition of almond crispy cheese. The Fishbein multi-attribute analysis
revealed that the importance and performance levels of product attributes affect
consumer satisfaction. The results of consumer satisfaction attitudes towards the
attributes of crispy almond cheese products with the addition of moringa leaf flour
were very good with a score of 152.124. This study concluded that almond crispy
cheese with the addition of moringa leaves has good market potential, particularly
among health-conscious and nutrition-aware consumers.
Keywords : Almond Crispy Cheese, Moringa, Importance Performance Analysis
(IPA), Fishbein Multi-Attribute Model.

Almond crispy cheese merupakan camilan berbahan dasar tepung terigu yang
dipadukan dengan kacang almond, keju, dan bahan lainnya, sehingga
menghasilkan tekstur renyah. Penelitian ini bertujuan untuk mengeksplorasi
potensi penambahan daun kelor dalam produk almond crispy cheese sebagai
inovasi untuk meningkatkan nilai gizi. Daun kelor dikenal kaya akan protein,
vitamin, mineral, dan antioksidan yang bermanfaat bagi kesehatan, seperti
mengontrol kadar gula darah dan menghambat pertumbuhan sel kanker. Namun,
pemanfaatannya masih terbatas akibat kurangnya pengetahuan masyarakat
mengenai kandungan gizinya. Dengan mengolah daun kelor menjadi tepung
sebagai bahan tambahan, produk almond crispy cheese dapat menjadi alternatif
pangan fungsional yang meningkatkan kesadaran masyarakat terhadap manfaat
daun kelor. Penelitian ini dilakukan di Kota Bandar Lampung dengan 100
responden menggunakan metode survei dan analisis kuisioner. Analisis sikap
konsumen melibatkan atribut seperti rasa, aroma, warna, tekstur, harga, dan nilai
gizi. Uji validitas, reliabilitas, model multiatribut fishbein, dan Importance
Performance Analysis (IPA) digunakan untuk menganalisis data. Hasil penelitian
menunjukkan bahwa penambahan daun kelor memberikan nilai tambah pada cita
rasa, nilai ekonomi, dan gizi almond crispy cheese. Analisis multiatribut Fishbein
mengungkapkan bahwa tingkat kepentingan dan kinerja atribut produk
memengaruhi kepuasan konsumen. Hasil sikap kepuasan konsumen terhadap
atribut produk almond crispy cheese penambahan tepung daun kelor adalah sangat
baik dengan skor 152,124. Penelitian ini menyimpulkan bahwa almond crispy
cheese dengan penambahan daun kelor memiliki potensi pasar yang baik,
khususnya di kalangan konsumen yang peduli terhadap kesehatan dan gizi.
Kata kunci : Almond Crispy Cheese, Kelor, Analisis Kinerja Penting (IPA),
Model Multiatribut Fishbein.}
}