<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n"^^ . " \r\nIndustri ritel komputer di Indonesia mengalami persaingan yang semakin\r\nketat seiring dengan perkembangan teknologi dan perubahan preferensi\r\nkonsumen. PT Griyacom, sebagai salah satu perusahaan ritel komputer di Bandar\r\nLampung, menghadapi tantangan dalam mempertahankan daya saingnya di tengah\r\nperubahan pasar yang dinamis. Oleh karena itu, penelitian ini bertujuan untuk\r\nmenganalisis strategi bisnis yang diterapkan PT Griyacom guna meningkatkan\r\ndaya saingnya. Penelitian ini menggunakan pendekatan kualitatif dengan metode\r\nstudi kasus. Data dikumpulkan melalui wawancara mendalam dengan manajemen\r\nperusahaan, observasi langsung, serta analisis dokumen perusahaan. Teknik\r\nanalisis yang digunakan adalah model Miles dan Huberman, yang meliputi\r\nreduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian\r\nmenunjukkan bahwa PT Griyacom telah mengimplementasikan beberapa strategi\r\nbisnis, seperti peningkatan layanan pelanggan, diversifikasi produk, serta\r\npemanfaatan digital marketing. Namun, masih terdapat beberapa tantangan yang\r\nperlu diatasi, seperti persaingan harga yang ketat dan adopsi teknologi yang lebih\r\ninovatif. Berdasarkan temuan ini, penelitian memberikan rekomendasi strategis\r\nbagi PT Griyacom untuk meningkatkan daya saingnya, seperti optimalisasi\r\nstrategi pemasaran digital, peningkatan efisiensi operasional, serta penguatan\r\ndiferensiasi produk.\r\n\r\nKata kunci: Strategi Bisnis, Daya Saing, Industri Ritel Komputer, PT\r\nGriyacom, Analisis Strategi \r\n \r\n "^^ . "2025-02-25" . . . . . "FAKULTAS EKONOMI DAN BISNIS"^^ . . . . . . . "ARFIANSYAH "^^ . "R.A. NABILA RAFA "^^ . "ARFIANSYAH R.A. NABILA RAFA "^^ . . . . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (File PDF)"^^ . . . "ABSTRAK.pdf"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (File PDF)"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (File PDF)"^^ . . . "SKRIPSI TANPA BAB PEMBAHASAN.pdf"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "\r\n \r\nANALYSIS OF THE BUSINESS STRATEGY OF THE PT\r\nGRIYACOM IN INCREASING COMPETITIVENESS \r\n\r\n (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #86385 \n\n \n \nANALYSIS OF THE BUSINESS STRATEGY OF THE PT \nGRIYACOM IN INCREASING COMPETITIVENESS \n \n\n\n" . "text/html" . . . "330 Ekonomi" . .