?url_ver=Z39.88-2004&rft_id=2114131025&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KEPUASAN+PENGUNJUNG+DAN%0D%0ASTRATEGI+PENGEMBANGAN+WISATA+PANTAI+MARINA%0D%0AKECAMATAN+KALIANDA+KABUPATEN+LAMPUNG+SELATAN&rft.creator=Shafa+Fadhillah+%2C+Hayah+&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+research+aims+to+analyze%3A+(1)+visitor+satisfaction%2C+(2)+dominant+factors+that%0D%0Ainfluence+visitor+satisfaction%2C+and+(3)+to+determine+development+strategies.+The%0D%0Aresearch+was+conducted+at+the+Marina+Beach+tourist+attraction%2C+Kalianda+District%2C%0D%0ASouth+Lampung+Regency+using+a+survey+method.+The+number+of+samples+in+this%0D%0Astudy+was+70+visitors+to+analyze+visitor+satisfaction%2C+while+to+find+out+the%0D%0Adevelopment+strategies+involved+11+people+consisting+of+5+Marina+Beach+tourism%0D%0Astaff%2Femployees%2C+3+visitors%2C+2+employees+of+the+Tourism+and+Creative+Economy%0D%0AService%2C+and+Head+of+Batu+Balai+Hamlet%2C+Merak+Belantung+Village.+The+data%0D%0Aanalysis+method+for+analyzing+visitor+satisfaction+used+the+CSI+method%2C+the%0D%0Adominant+factors+influencing+visitor+satisfaction+used+the+factor+analysis+method%2C%0D%0Aand+strategy+development+used+SOAR%2C+IFE+and+EFE+analysis%2C+and+QSPM.+The%0D%0Aresults+of+this+research+show+that%3A+(1)+The+CSI+calculation+results+obtained+is%0D%0A77.10%25%2C+which+means+visitors+are+%22satisfied%22+with+Marina+Beach+tourism.+(2)+The%0D%0Adominant+factors+that+influence+visitor+satisfaction+are+components+of+accessibility%0D%0Aand+security%2C+public+facilities%2C+information+and+services%2C+comfort+and+attractiveness%2C%0D%0Aentertainment+and+attractions.+(2)+Strategy+that+could+be+a+priority+is+%22cooperating%0D%0Awith+the+government+to+carry+out+a+program+to+repair+and+widen+the+road+to+the%0D%0AMarina+Beach+tourist+attraction%2C+and+to+create+road+signs+to+make+it+easier+for%0D%0Amotorists+to+find+the+Marina+Beach+tourist+attractions.%22%0D%0AKata+kunci%3A+Beach+tourism%2C+Visitor+satisfaction%2C+CSI%2C+Factor+analysis%2C+SOAR%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis%3A+(1)+kepuasan+pengunjung%2C+(2)+Faktor%0D%0Adominan+yang+memengaruhi+kepuasan+pengunjung%2C+dan+(3)+menentukan+strategi%0D%0Apengembangan.+Penelitian+dilakukan+di+wisata+Pantai+Marina%2C+Kecamatan%0D%0AKalianda%2C+Kabupaten+Lampung+Selatan+dengan+metode+survei.+Jumlah+sampel+pada%0D%0Apenelitian+ini+sebanyak+70+orang+pengunjung+untuk+menganalisis+kepuasan%0D%0Apengunjung%2C+sedangkan+untuk+mengetahui+strategi+pengembangan+melibatkan+11%0D%0Aorang+yang+terdiri+dari+5+orang+staff%2Fkaryawan+wisata+Pantai+Marina%2C+3+orang%0D%0Apengunjung%2C+2+orang+pegawai+Dinas+Pariwisata+dan+Ekonomi+Kreatif%2C+dan+1+orang%0D%0AKepala+Dusun+Batu+Balai%2C+Desa+Merak+Belantung.+Metode+analisis+data+untuk%0D%0Aanalisis+kepuasan+pengunjung+menggunakan+metode+CSI%2C+faktor+dominan+yang%0D%0Amemengaruhi+kepuasan+pengunjung+menggunakan+metode+analisis+faktor%2C+dan%0D%0Astrategi+pengembangan+menggunakan+analisis+SOAR%2C+IFE+dan+EFE%2C+dan+QSPM.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa%3A+(1)+Hasil+perhitungan+CSI+diperoleh+yaitu%0D%0A77%2C10%25+yang+berarti+bahwa+pengunjung+%E2%80%9Cpuas%E2%80%9D+terhadap+wisata+Pantai+Marina.+(2)%0D%0AFaktor+dominan+yang+memengaruhi+kepuasan+pengunjung+yaitu+komponen%0D%0Aaksesibilitas+dan+keamanan%2C+fasilitas+umum%2C+informasi+dan+pelayanan%2C+kenyamanan%0D%0Adan+daya+tarik%2C+hiburan+dan+atraksi.+(2)+strategi+yang+bisa+dijadikan+prioritas+adalah%0D%0A%E2%80%9Cbekerja+sama+dengan+pemerintah+untuk+mengadakan+program+perbaikan+dan%0D%0Apelebaran+jalan+menuju+objek+wisata+Pantai+Marina+dan+membuat+rambu-+rambu%0D%0Apenunjuk+jalan+untuk+memudahkan+pengendara+menemukan+wisata+Pantai+Marina%E2%80%9D.%0D%0AKata+kunci%3A+Wisata+pantai%2C+Kepuasan+pengunjung%2C+CSI%2C+Analisis+faktor%2C+SOAR&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2025-04-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86584%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86584%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86584%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Shafa+Fadhillah+%2C+Hayah+++(2025)+ANALISIS+KEPUASAN+PENGUNJUNG+DAN+STRATEGI+PENGEMBANGAN+WISATA+PANTAI+MARINA+KECAMATAN+KALIANDA+KABUPATEN+LAMPUNG+SELATAN.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86584%2F