@misc{eprints86703,
           month = {Juni},
           title = {PERLINDUNGAN HUKUM DATA PRIBADI KONSUMEN HOTEL

ANDALAS BANDAR LAMPUNG},
          author = {Al-Ghiffari Akbar	 Muhammad },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS HUKUM},
            year = {2024},
             url = {http://digilib.unila.ac.id/86703/},
        abstract = {Perkembangan teknologi informasi telah membawa perubahan signifikan dalam berbagai
sektor, termasuk industri perhotelan. Hotel Andalas Bandar Lampung, sebagai salah satu
penyedia jasa perhotelan, mengumpulkan dan mengelola data pribadi konsumennya untuk
berbagai keperluan operasional. Namun, dengan semakin maraknya kasus penyalahgunaan
data pribadi, perlindungan hukum terhadap data pribadi konsumen menjadi sangat penting.
Penelitian ini bertujuan untuk menganalisis upaya perlindungan hukum terhadap data

pribadi konsumen di Hotel Andalas Bandar Lampung serta mengidentifikasi kendala-
kendala yang dihadapi dalam implementasinya. Metode penelitian yang digunakan adalah

metode yuridis normatif dengan pendekatan kualitatif. Data diperoleh melalui studi
pustaka dan wawancara dengan pihak terkait di Hotel Andalas.
Hasil penelitian menunjukkan bahwa Hotel Andalas telah mengadopsi berbagai langkah
untuk melindungi data pribadi konsumen, seperti menerapkan kebijakan privasi,
penggunaan teknologi enkripsi, dan pelatihan karyawan. Namun, masih terdapat beberapa
kendala yang dihadapi, seperti kurangnya kesadaran hukum dan pengetahuan teknologi di
kalangan karyawan serta ancaman serangan siber yang terus berkembang.

Kata Kunci: Perlindungan Privasi Data Pribadi, Perhotelan
The development of information technology has brought significant changes in various
sectors, including the hospitality industry. Hotel Andalas Bandar Lampung, as one of the
hospitality service providers, collects and manages its customers' personal data for various
operational purposes. However, with the increasing cases of personal data misuse, legal
protection of consumer personal data becomes very important.
This research aims to analyze the legal protection efforts for consumer personal data at
Hotel Andalas Bandar Lampung and identify the challenges faced in its implementation.
The research method used is a normative juridical method with a qualitative approach.
Data were obtained through literature study and interviews with relevant parties at Hotel
Andalas.
The results of the study indicate that Hotel Andalas has adopted various measures to
protect consumer personal data, such as implementing privacy policies, using encryption
technology, and providing employee training. However, several challenges are still faced,
such as the lack of legal awareness and technological knowledge among employees, as
well as the ongoing threat of cyberattacks

Keywords: Personal Data Privacy Protection, Hospitality Industry}
}