?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+TERPAAN+KONTEN+REELS+PADA+AKUN+INSTAGRAM%0D%0A%40USSFEEDS+TERHADAP+PEMENUHAN+KEBUTUHAN+INFORMASI%0D%0A%0D%0AFOLLOWERS&rft.creator=QIA+%2C+DINDA+FADILLA&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=384+Komunikasi%2C+telekomunikasi&rft.description=Konten+reels+merupakan+salah+satu+fitur+yang+disediakan+oleh+instagram+untuk%0D%0Amenyebarkan+informasi+dan+juga+hiburan+dalam+bentuk+video+singkat.+Kemunculan%0D%0Afitur+reels+tersebut+menguntungkan+kalangan+Gen+Z+yang+lebih+menyukai+konten%0D%0Adalam+bentuk+video+singkat.+Penelitian+ini+bertujuan+untuk+mengetahui+besaran%0D%0Apengaruh+terpaan+konten+reels+akun+instagram+%40ussfeeds+terhadap+Pemenuhan%0D%0AKebutuhan+Informasi+Followers.+Penelitian+ini+merupakan+penelitian+kuantitatif%0D%0Adengan+pendekatan+survei+yang+dilakukan+kepada+100+responden+yang+merupakan%0D%0Apengikut+dari+akun+instagram+%40ussfeeds+secara+acak.+Hasil+penelitian+ini%0D%0Amenunjukkan+terdapat+pengaruh+positif+yang+signifikan+dari+terpaan+konten+reels%0D%0Ainstagam+%40ussfeeds+terhadap+Pemenuhan+Kebutuhan+Informasi+Followers+yang%0D%0Adibuktikan+dengan+thitung+7%2C935+%3E+ttabel+1%2C984%2C+maka+Ho+ditolak+dan+Ha+diterima%2C+serta%0D%0Anilai+pengaruhnya+sebesar+39%2C1%25+yang+didasrkan+pada+uji+koefisien+determinasi%0D%0A(R2%0D%0A).+Instagram+dengan+terpaan+konten+reels+mampu+memenuhi+kebutuhan%0D%0Ainformasi+followers.+Oleh+karena+itu%2C+penyebaran+informasi+dapat+terus+disajikan%0D%0Adengan+cara+yang+berbeda+dan+menarik+seperti+konten+reels+untuk+menghindari%0D%0Ahoax.%0D%0A%0D%0AKata+Kunci+%3A+Terpaan%2C+Reels%2C+Kebutuhan+Informasi%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+EXPOSURE+TO+REELS+CONTENT+ON+THE%0D%0A%40USSFEEDS+INSTAGRAM+ACCOUNT+ON+FULFILLING+FOLLOWERS'%0D%0A%0D%0AINFORMATION+NEEDS%0D%0A%0D%0ABy%0D%0A%0D%0AQIA+DINDA+FADILLA%0D%0A%0D%0AContent+reels+is+one+of+the+features+provided+by+Instagram+to+disseminate%0D%0Ainformation+and+entertainment+in+the+form+of+short+videos.+The+appearance+of+the%0D%0Areels+feature+benefits+Gen+Z+people+who+prefer+content+in+the+form+of+short+videos.%0D%0AThis+study+aims+to+determine+the+magnitude+of+the+influence+of+exposure+to+the%0D%0Acontent+reels+of+the+%40ussfeeds+Instagram+account+on+Followers'+satisfaction+in%0D%0Aobtaining+information.+This+research+is+a+quantitative+research+with+a+survey%0D%0Aapproach+conducted+on+100+respondents+who+are+Followers+of+the+%40ussfeeds%0D%0AInstagram+account+randomly.+The+results+of+this+study+indicate+that+there+is+a%0D%0Asignificant+positive+effect+of+exposure+to+%40ussfeeds+Instagram+content+reels+on%0D%0AFollowers'+satisfaction+in+obtaining+information+as+evidenced+by+the+tcount+of%0D%0A7.935%3E+ttable+1.984%2C+then+Ho+is+rejected+and+Ha+is+accepted%2C+and+the+effect+value+is%0D%0A39.1%25+based+on+the+coefficient+of+determination+(R2)+test.+Instagram+with+exposure%0D%0Ato+reels+content+is+able+to+provide+satisfaction+to+Followers+in+obtaining%0D%0Ainformation.+Therefore%2C+information+dissemination+can+continue+to+be+presented+in%0D%0Adifferent+and+interesting+ways+such+as+content+reels+to+avoid+hoaxes.%0D%0A%0D%0AKeywords%3A+Exposure%2C+Reels%2C+Information+Needs&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-07-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86819%2F1%2Fabstrak%2520-%2520Qia%2520Dinda%2520Fadilla.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86819%2F2%2Fskripsi%2520full%2520tanpa%2520lampiran%2520-%2520Qia%2520Dinda%2520Fadilla.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86819%2F3%2Fskripsi%2520full%2520tanpa%2520bab%2520pembahasan%2520dan%2520lampiran%2520-%2520Qia%2520Dinda%2520Fadilla.pdf&rft.identifier=++QIA+%2C+DINDA+FADILLA++(2024)+PENGARUH+TERPAAN+KONTEN+REELS+PADA+AKUN+INSTAGRAM+%40USSFEEDS+TERHADAP+PEMENUHAN+KEBUTUHAN+INFORMASI+FOLLOWERS.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86819%2F