?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+STRATEGI+MARKETING+PUBLIC+RELATION+TERHADAP%0D%0ACITRA+MEREK+PERUSAHAAN+PAKAN+TERNAK+PT.%0D%0ACHEILJEDANG+FEED+%26+CARE+LAMPUNG&rft.creator=MAULANA+%2C+MALIK+IBRAHIM&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=384+Komunikasi%2C+telekomunikasi&rft.description=Pakan+ternak+merupakan+salah+satu+komponen+penting+yang+berfungsi+dalam+memeliharadaya+tahan%0D%0Atubuh+dan+kesehatan+hewan+ternak%2C+agar+menciptakan+pakan+ternak+yang+berkualitas+terhadap%0D%0Apertumbuhan+dan+perkembangan+hewan+ternak.+Salah+satu+perusahaan+yang+bergerak+di+bidang%0D%0Apakan+ternak+yakni+PT.+Cheiljedang+Feed%26+Care+Lampung.+Perusahaan+PT.+Cheiljedang+Feed+%26%0D%0ACar+Lampung+memiliki+strategi+Marketing+Public+Relations+(MPR)+yang+berperan+penting+bagi%0D%0Aperusahaan+terhadap+citra+merek+perusahaan+ditengah+ramainya+persaingan+antar+kompetitor%0D%0Apenyedia+pakan+ternak.+Penelitian+ini+bertujuan+untuk+mengetahuiseberapa+besar+pengaruh+strategi%0D%0AMarketing+Public+Relations+(MPR)+terhadap+citra+merek+perusahaan+pakan+ternak+PT.+Cheiljedang%0D%0AFeed+%26+Care+Lampung.+Teori+yang+digunakan+dalam+penelitian+ini+adalah+teori+citra+merek.%0D%0APenelitian+ini+menggunakan+pendekatan+kuantitatif+dan+melakukan+survei+kepada+80+responden+yang%0D%0Aditentukan+dengan+rumus+slovin.+Berdasarkan+perhitungan+uji+T+menyatakan+bahwa+variabel+X%0D%0Aberpengaruh+sebesar+89%2C3%25+dan+masuk+ke+dalam+kriteria+yang+sangat+kuat+terhadap+variabel+Y%2C%0D%0Asedangkan+sisanya+10%2C7%25+dipengaruhi+oleh+faktor+yang+tidak+diteliti+dalam+penelitian+ini.+Hipotesis%0D%0Ayang+diajukan+diterima+dengan+dibuktikan+nilai+thitung+(5%2C557)+%3E+ttabel(1%2C664).+Indikator+dalam%0D%0Astrategi+marketing+public+relation+yang+paling+besar+adalah+berperan+serta+dalam+aktivitas+sosial%2C%0D%0Asedangkan+indikator+citra+merek+perusahaan+pakan+ternak+PT+Cheiljedang+Feed+%26+Care+Lampung%0D%0Adipengaruhi+oleh+brand+awareness.%0D%0AKata+Kunci%3A+Citra+Merek%2C+Pakan+Ternak%2C+PT.+Cheiljedang+Feed+%26+Care+Lampung%2C+Strategi%0D%0AMarketing+Public+Relation.%0D%0A%0D%0Aii%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+EFFECT+OF+PUBLIC+RELATION+MARKETING+STRATEGY+ON+THE%0D%0ABRAND+IMAGE+OF+THE+ANIMAL+FEED+COMPANY+PT+CHEILJEDANG%0D%0A%0D%0AFEED+%26+CARE+LAMPUNG%0D%0A%0D%0ABy%3A%0D%0A%0D%0AMAULANA+MALIK+IBRAHIM%0D%0A%0D%0AAnimal+feed+is+one+of+the+important+components+that+functions+in+maintaining+the%0D%0Aimmune+system+and+health+of+livestock%2C+in+order+to+create+quality+animal+feed+for%0D%0Athe+growth+and+development+of+livestock+for+life.+One+of+the+companies+operating+in%0D%0Athe+animal+feed+sector+is+PT.+Cheiljedang+Feed+%26+Care+Lampung.+Company+PT.%0D%0ACheiljedang+Feed+%26+Care+Lampung+has+a+Marketing+Public+Relations+(MPR)%0D%0Astrategy+which+plays+an+important+role+for+the+company+in+terms+of+the+company's%0D%0Abrand+image+amidst+the+intense+competition+between+animal+feed+provider%0D%0Acompetitors.+This+research+aims+to+find+out+how+much+influence+the+marketing%0D%0Apublic+relations+strategy+has+on+the+brand+image+of+the+animal+feed+company+PT.%0D%0ACheiljedang+Feed+%26+Care+Lampung.+The+theory+used+in+this+research+is+brand%0D%0Aimage+theory%2C+This+research+used+a+quantitative+approach+and+conducted+a+survey%0D%0Aof+80+respondents+determined+using+the+Slovin+formula.+Based+on+the+T+test%0D%0Acalculation%2C+it+states+that+variable+The+proposed+hypothesis+was+accepted+as+proven%0D%0Aby+the+value+of+tcount+(5.557)+%3E+ttable+(1.664).+The+biggest+indicator+in+the%0D%0Amarketing+public+relations+strategy+is+participating+in+social+activities%2C+while+the%0D%0Abrand+image+indicator+for+the+animal+feed+company+PT+Cheiljedang+Feed+%26+Care%0D%0ALampung+is+influenced+by+brand+awareness.%0D%0AKeywords%3A+Animal+Feed%2C+Brand+Image%2C+PT.+Cheiljedang+Feed+%26+Care+Lampung%2C%0D%0APublic+Relations+Marketing+Strategy.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-05-27&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86839%2F1%2Fabstrak%2520maulana%2520-%2520Maulana%2520Malik%2520Ibrahim.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86839%2F2%2Fskripsi%2520maulana%2520tanpa%2520lampiran%2520-%2520Maulana%2520Malik%2520Ibrahim.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86839%2F3%2Fskripsi%2520maulana%2520tanpa%2520pembahasan_removed%2520-%2520Maulana%2520Malik%2520Ibrahim.pdf&rft.identifier=++MAULANA+%2C+MALIK+IBRAHIM++(2024)+PENGARUH+STRATEGI+MARKETING+PUBLIC+RELATION+TERHADAP+CITRA+MEREK+PERUSAHAAN+PAKAN+TERNAK+PT.+CHEILJEDANG+FEED+%26+CARE+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86839%2F