<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG"^^ . "Pakan ternak merupakan salah satu komponen penting yang berfungsi dalam memeliharadaya tahan\r\ntubuh dan kesehatan hewan ternak, agar menciptakan pakan ternak yang berkualitas terhadap\r\npertumbuhan dan perkembangan hewan ternak. Salah satu perusahaan yang bergerak di bidang\r\npakan ternak yakni PT. Cheiljedang Feed& Care Lampung. Perusahaan PT. Cheiljedang Feed &\r\nCar Lampung memiliki strategi Marketing Public Relations (MPR) yang berperan penting bagi\r\nperusahaan terhadap citra merek perusahaan ditengah ramainya persaingan antar kompetitor\r\npenyedia pakan ternak. Penelitian ini bertujuan untuk mengetahuiseberapa besar pengaruh strategi\r\nMarketing Public Relations (MPR) terhadap citra merek perusahaan pakan ternak PT. Cheiljedang\r\nFeed & Care Lampung. Teori yang digunakan dalam penelitian ini adalah teori citra merek.\r\nPenelitian ini menggunakan pendekatan kuantitatif dan melakukan survei kepada 80 responden yang\r\nditentukan dengan rumus slovin. Berdasarkan perhitungan uji T menyatakan bahwa variabel X\r\nberpengaruh sebesar 89,3% dan masuk ke dalam kriteria yang sangat kuat terhadap variabel Y,\r\nsedangkan sisanya 10,7% dipengaruhi oleh faktor yang tidak diteliti dalam penelitian ini. Hipotesis\r\nyang diajukan diterima dengan dibuktikan nilai thitung (5,557) > ttabel(1,664). Indikator dalam\r\nstrategi marketing public relation yang paling besar adalah berperan serta dalam aktivitas sosial,\r\nsedangkan indikator citra merek perusahaan pakan ternak PT Cheiljedang Feed & Care Lampung\r\ndipengaruhi oleh brand awareness.\r\nKata Kunci: Citra Merek, Pakan Ternak, PT. Cheiljedang Feed & Care Lampung, Strategi\r\nMarketing Public Relation.\r\n\r\nii\r\n\r\nABSTRACT\r\n\r\nTHE EFFECT OF PUBLIC RELATION MARKETING STRATEGY ON THE\r\nBRAND IMAGE OF THE ANIMAL FEED COMPANY PT CHEILJEDANG\r\n\r\nFEED & CARE LAMPUNG\r\n\r\nBy:\r\n\r\nMAULANA MALIK IBRAHIM\r\n\r\nAnimal feed is one of the important components that functions in maintaining the\r\nimmune system and health of livestock, in order to create quality animal feed for\r\nthe growth and development of livestock for life. One of the companies operating in\r\nthe animal feed sector is PT. Cheiljedang Feed & Care Lampung. Company PT.\r\nCheiljedang Feed & Care Lampung has a Marketing Public Relations (MPR)\r\nstrategy which plays an important role for the company in terms of the company's\r\nbrand image amidst the intense competition between animal feed provider\r\ncompetitors. This research aims to find out how much influence the marketing\r\npublic relations strategy has on the brand image of the animal feed company PT.\r\nCheiljedang Feed & Care Lampung. The theory used in this research is brand\r\nimage theory, This research used a quantitative approach and conducted a survey\r\nof 80 respondents determined using the Slovin formula. Based on the T test\r\ncalculation, it states that variable The proposed hypothesis was accepted as proven\r\nby the value of tcount (5.557) > ttable (1.664). The biggest indicator in the\r\nmarketing public relations strategy is participating in social activities, while the\r\nbrand image indicator for the animal feed company PT Cheiljedang Feed & Care\r\nLampung is influenced by brand awareness.\r\nKeywords: Animal Feed, Brand Image, PT. Cheiljedang Feed & Care Lampung,\r\nPublic Relations Marketing Strategy."^^ . "2024-05-27" . . . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . . . . . "MALIK IBRAHIM"^^ . "MAULANA "^^ . "MALIK IBRAHIM MAULANA "^^ . . . . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (File PDF)"^^ . . . "abstrak maulana - Maulana Malik Ibrahim.pdf"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (File PDF)"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (File PDF)"^^ . . . "skripsi maulana tanpa pembahasan_removed - Maulana Malik Ibrahim.pdf"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . . "PENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP\r\nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT.\r\nCHEILJEDANG FEED & CARE LAMPUNG (Other)"^^ . . . . . "HTML Summary of #86839 \n\nPENGARUH STRATEGI MARKETING PUBLIC RELATION TERHADAP \nCITRA MEREK PERUSAHAAN PAKAN TERNAK PT. \nCHEILJEDANG FEED & CARE LAMPUNG\n\n" . "text/html" . . . "320 Ilmu politik (politik dan pemerintahan)" . . . "384 Komunikasi, telekomunikasi" . .