?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+SELF-BRAND+CONNECTION+TERHADAP+KEPUASAN%0D%0APELANGGAN+DENGAN+PENGALAMAN+MEREK+SEBAGAI+MEDIASI%0D%0APADA+PRODUK+MAKE+OVER+DI+BANDAR+LAMPUNG%0D%0A&rft.creator=NADHILA+%2C+OCTAVIANA&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Banyaknya+perusahaan+kosmetik+yang+terus+bermunculan+menyebabkan+persaingan%0D%0Adi+industri+ini+semakin+ketat.+Berdasarkan+data+yang+diperoleh+dari+Top+Brand%0D%0AIndex%2C+selain+kategori+bedak+tabur+dan+bedak+padat%2C+Make+Over+belum+berhasil%0D%0Amendapatkan+Top+Brand+Award.+Dilansir+dari+databoks.id%2C+Make+Over+belum%0D%0Amampu+melampaui+merek+PT+Paragon+lainnya%2C+yaitu+Wardah+dan+Emina.+Masalah%0D%0Ayang+dihadapi+oleh+kosmetik+Make+Over+adalah+tingginya+tingkat+persaingan+dalam%0D%0Akategori+kosmetik.+Penelitian+ini+bertujuan+untuk+meneliti+pengaruh+self-brand%0D%0Aconnection+dan+pengalaman+merek+terhadap+kepuasan+pelanggan+merek+Make+Over%0D%0Adi+Bandar+Lampung.+Pada+penelitian+ini+pendekatan+yang+digunakan+adalah%0D%0Akuantitatif+dengan+teknik+deskriptif.+Penelitian+ini+menggunakan+metode+purposive%0D%0Asampling+dalam+menentukan+sampel+yang+berdasarkan+beberapa+kriteria+tertentu%0D%0Adengan+populasi+pelanggan+Make+Over+di+Bandar+Lampung.+Kuesioner+disebarkan%0D%0Asecara+online+melalui+google+form+kepada+130+responden.+Penelitian+ini%0D%0Amenggunakan+Partial+Least+Square+(PLS)+dengan+uji+koefisien+outer+model+dan%0D%0A%0D%0Ainner+model.+Hasil+penelitian+menunjukan+semua+hipotesis+diterima%2C+yaitu+self-%0D%0Abrand+connection+dan+pengalaman+merek+berpengaruh+positif+terhadap+kepuasan%0D%0A%0D%0Apelanggan+serta+pengalaman+merek+memediasi+hubungan+antara+self-brand%0D%0Aconnection+dan+kepuasan+pelanggan.%0D%0A%0D%0AKata+Kunci%3A+Self-brand+Connection%2C+Pengalaman+Merek%2C+Kepuasan%0D%0APelanggan.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+EFFECT+OF+SELF-BRAND+CONNECTION+ON+CUSTOMER%0D%0ASATISFACTION+WITH+BRAND+EXPERIENCE+AS+MEDIATING%0D%0AVARIABLE+ON+MAKE+OVER+PRODUCTS+IN+BANDAR+LAMPUNG%0D%0A%0D%0ABy%0D%0A%0D%0ANADHILA+OCTAVIANA%0D%0A%0D%0AThe+number+of+cosmetic+companies+that+continue+to+emerge+has+caused+competition%0D%0Ain+this+industry+to+become+increasingly+fierce.+Based+on+data+obtained+from+the+Top%0D%0ABrand+Index%2C+apart+from+the+loose+powder+and+pressed+powder+categories%2C+Make%0D%0AOver+has+not+succeeded+in+getting+the+Top+Brand+Award.+Reporting+from%0D%0Adataboks.id%2C+Make+Over+has+not+been+able+to+surpass+other+PT+Paragon+brands%2C%0D%0Anamely+Wardah+and+Emina.+The+problem+faced+by+Make+Over+cosmetics+is+the+high%0D%0Alevel+of+competition+in+the+cosmetics+category.+This+research+aims+to+examine+the%0D%0Ainfluence+of+self-brand+connection+and+brand+experience+on+customer+satisfaction%0D%0Afor+the+Make+Over+brand+in+Bandar+Lampung.+In+this+research%2C+the+approach+used%0D%0Ais+quantitative+with+descriptive+techniques.+This+research+uses+a+purposive+sampling%0D%0Amethod+to+determine+a+sample+based+on+certain+criteria+with+the+population+of+Make%0D%0AOver+customers+in+Bandar+Lampung.+Questionnaires+were+distributed+online+via%0D%0AGoogle+Form+to+130+respondents.+This+research+uses+Partial+Least+Square+(PLS)%0D%0Awith+outer+model+and+inner+model+coefficient+tests.+The+research+results+show+that%0D%0Aall+hypotheses+are+accepted%2C+namely+that+self-brand+connection+and+brand%0D%0Aexperience+have+a+positive+effect+on+customer+satisfaction+and+brand+experience%0D%0Amediates+the+relationship+between+self-brand+connection+and+customer+satisfaction.%0D%0A%0D%0AKeywords%3A+Self-brand+Connection%2C+Brand+Experience%2C+Customer+Satisfaction.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-07-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86847%2F1%2Fabstrak-skripsi%2520nadhila%2520-%2520nadhila%2520octaviana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86847%2F2%2Fskripsi%2520lengkap%2520nadhila_removed%2520%25282%2529%2520-%2520nadhila%2520octaviana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86847%2F3%2Ftanpa%2520pembahasan%252Blapiran-skripsi%2520nadhila%2520-%2520nadhila%2520octaviana.pdf&rft.identifier=++NADHILA+%2C+OCTAVIANA++(2024)+PENGARUH+SELF-BRAND+CONNECTION+TERHADAP+KEPUASAN+PELANGGAN+DENGAN+PENGALAMAN+MEREK+SEBAGAI+MEDIASI+PADA+PRODUK+MAKE+OVER+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86847%2F