?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+KUALITAS+PRODUK+DAN+PROMOSI+SOSIAL%0D%0AMEDIA+INSTAGRAM+TERHADAP+KEPUTUSAN+KONSUMEN%0D%0ADALAM+MENYEWA+(STUDI+KASUS+PADA+TOKO%0D%0AKEBAYA+JAS+BANDAR+LAMPUNG)&rft.creator=MUHAMMAD+%2C+RIZKI+SEPTIAN&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=350+Administrasi+publik+dan+ilmu+militer&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+harga%2C+kualitas%0D%0Aproduk+dan+promosi+sosial+media+instagram+terhadap+keputusan+konsumen+dalam%0D%0Amenyewa+pada+toko+Kebaya+Jas+Bandar+Lampung.+Jenis+Penelitian+yang%0D%0Adigunakan+adalah+explanatory+dengan+metode+kuantitatif.+Populasi+pada+penelitian%0D%0Aini+yaitu+konsumen+yang+pernah+dan+sedang+menyewa+pada+Toko+Kebaya+Jas%0D%0ABandar+Lampung.+Pengambilan+sampel+menggunakan+teknik+accidental+sampling%0D%0Asebanyak+100+responden.+Data+dikumpulkan+melalui+penyebaran+kuisioner+secara%0D%0Aoffline+dan+dianalisis+menggunakan+SPSS+27.+Hasil+penelitian+menunjukkan%0D%0Abahwa+harga%2C+kualitas+produk+dan+promosi+sosial+media+instagram+secara+parsial%0D%0Amemiliki+pengaruh+positif+terhadap+keputusan+konsumen+dalam+menyewa+pada%0D%0AToko+Kebaya+Jas+Bandar+Lampung.+Selain+itu%2C+harga%2C+kualitas+produk+dan+promosi%0D%0Asosial+media+instagram+secara+simultan+berpengaruh+positif+terhadap+keputusan%0D%0Akonsumen+dalam+menyewa+pada+toko+Kebaya+Jas+Bandar+Lampung.%0D%0AKata+kunci+%3A+Harga%2C+Kualitas+Produk%2C+Promosi+Sosial+Media+Instagram%2C%0D%0AKeputusan+Konsumen+Dalam+Menyewa%2C+Kebaya+Jas+Bandar+Lampung.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+PRICE%2C+PRODUCT+QUALITY+AND+SOCIAL+MEDIA%0D%0APROMOTION+INSTAGRAM+ON+CONSUMER+DECISIONS%0D%0AIN+RENTING+(CASE+STUDY+AT+KEBAYA+JAS%0D%0ABANDAR+LAMPUNG+STORE)%0D%0A%0D%0ABy%0D%0A%0D%0AMUHAMMAD+RIZKI+SEPTIAN%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+price%2C+product+quality+and+Instagram%0D%0Asocial+media+promotion+on+consumer+decisions+in+renting+at+Kebaya+Jas+Bandar%0D%0ALampung+store.+The+type+of+research+used+is+explanatory+with+quantitative%0D%0Amethods.+The+population+in+this+study+are+consumers+who+have+been+and+are%0D%0Acurrently+renting+at+the+Kebaya+Jas+Bandar+Lampung+store.+The+sample+was%0D%0Acollected+by+using+accidental+sampling+technique+as+many+as+100+respondent.%0D%0AData+was+collected+trough+offline+questionnaire+distribution+and+analyzed+using%0D%0ASPSS+27.+The+results+of+this+study+was+the+price%2C+product+quality+and+Instagram%0D%0Asocial+media+promotion+partially+have+a+positive+effect+on+consumer+decisions+in%0D%0Arenting+at+Kebaya+Jas+Bandar+Lampung+store.+Besides+that%2C+price%2C+product+quality%0D%0Aand+Instagram+social+media+promotion+simultaneously+have+a+positive+effect+on%0D%0Aconsumer+decisions+in+renting+at+Kebaya+Jas+Bandar+Lampung+store.%0D%0AKeywords%3A+Price%2C+Product+Quality%2C+Instagram+Social+Media+Promotion%2C%0D%0AConsumer+Decisions+in+Renting%2C+Kebaya+Jas+Bandar+Lampung&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-07-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86861%2F1%2F1.%2520ABSTRAK%2520-%2520MUHAMMAD%2520RIZKI%2520SEPTIAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86861%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520MUHAMMAD%2520RIZKI%2520SEPTIAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86861%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520MUHAMMAD%2520RIZKI%2520SEPTIAN.pdf&rft.identifier=++MUHAMMAD+%2C+RIZKI+SEPTIAN++(2024)+PENGARUH+HARGA%2C+KUALITAS+PRODUK+DAN+PROMOSI+SOSIAL+MEDIA+INSTAGRAM+TERHADAP+KEPUTUSAN+KONSUMEN+DALAM+MENYEWA+(STUDI+KASUS+PADA+TOKO+KEBAYA+JAS+BANDAR+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86861%2F