?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+LAYANAN%2C+KEPERCAYAAN+KONSUMEN%0D%0ADAN+PROMOSI+TERHADAP+KEPUTUSAN+PEMBELIAN+MELALUI%0D%0AKEPUASAN+KONSUMEN+MAHASISWA+P.IPS+PADA%0D%0ASITUS+E-COMMERCE+LAZADA+INDONESIA&rft.creator=Eka%2C++Septiana+Wulandari%09&rft.subject=370+Pendidikan&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+pengaruh+kualitas+layanan%2C%0D%0Akepercayaan+konsumen%2C+dan+promosi+terhadap+keputusan+pembelian+melalui%0D%0Akepuasan+konsumen+mahasiswa+pendidikan+ilmu+pengetahuan+sosial+pada%0D%0Asitus+e-commerce+Lazada.+Adapun+populasi+terdiri+dari+mahasiswa+aktif%0D%0Ajurusan+pendidikan+ilmu+pengetahuan+sosial+angkatan+2023+dengan+diperoleh%0D%0Asampel+sebanyak+72+mahasiswa.+Penelitian+menggunakan+metode+deskriptif%0D%0Averifikatif+dengan+pendekatan+ex-post+facto+dan+survey.+Teknik+pengumpulan%0D%0Adata+menggunakan+studi+lapangan%2C+studi+kepustaakan%2C+dan+dokumentasi.+Hasil%0D%0A%0D%0Apenelitian+ditemukan+bahwa+terdapat+hubungan+secara+simultan+variabel-%0D%0Avariabel+independen+yang+diuji+terhadap+variabel+dependen+melalui+kepuasan%0D%0A%0D%0Akonsumen+dengan+kadar+determinasi+0%2C551+atau+55%2C1%25+sisanya+sebesar+44%2C9%25%0D%0Adipengaruhi+oleh+variabel+lain+yang+tidak+diteliti+dalam+penelitian+ini.%0D%0A%0D%0AKata+kunci%3A+Kepercayaan+Konsumen%2C+Keputusan+Pembelian%2C+Kepuasan%0D%0A%0D%0AKonsumen%2C+Kualitas+Layanan%2C+Promosi%0D%0A%0D%0AThe+research+aims+to+analyze+the+effect+of+service+quality%2C+consumer+trust%2C+and%0D%0Apromotion+on+social+science+education+students%E2%80%99+purchasing+decision+on+digital%0D%0Acommerce+of+Lazada.+The+number+of+population+were+the+entire+students+of%0D%0Athe+major+and+obtained+72+scholars+as+the+samples.+To+analyze+the+data%2C+this%0D%0Aresearch+odopted+a+verificative+description+method+with+an+ex-post+facto+and%0D%0Asurvey+approaches.+The+data+collection+technique+used+several+ways+including%0D%0Aa+field+research%2C+literature+review%2C+and+documentation.+The+results+of+this+study%0D%0Ashowed+that+there+was+an+influence+of+the+three+independent+variables+tested%0D%0Aon+the+dependent+variable+through+the+intervening+variable%2C+generating+in+a%0D%0Adetermination+rate+of+0%2C551+or+55%2C1%25%2C+while+the+rest+of+it+was+unexamined+in%0D%0Athis+study.%0D%0A%0D%0AKeywords%3A+Consumer+Satisfaction%2C+Consumer+Trust%2C+Promotion%2C+Purchasing%0D%0ADecision%2C+Service+Quality&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2024-06-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86862%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Eka%2520Septiana%2520Wulandari.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86862%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Eka%2520Septiana%2520Wulandari.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86862%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Eka%2520Septiana%2520Wulandari.pdf&rft.identifier=++Eka%2C+Septiana+Wulandari+++(2024)+PENGARUH+KUALITAS+LAYANAN%2C+KEPERCAYAAN+KONSUMEN+DAN+PROMOSI+TERHADAP+KEPUTUSAN+PEMBELIAN+MELALUI+KEPUASAN+KONSUMEN+MAHASISWA+P.IPS+PADA+SITUS+E-COMMERCE+LAZADA+INDONESIA.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86862%2F