?url_ver=Z39.88-2004&rft_id=2114231006&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+TINGKAT+KEPENTINGAN+DAN+KINERJA+SERTA+KEPUASAN+KONSUMEN+TERHADAP+PRODUK+KERIPIK+SINGKONG+PADA+UMKM+ROBBANI+SNACK&rft.creator=Della+%2C+Amelia+&rft.subject=600+Teknologi+(ilmu+terapan)&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Robbani+Snack+was+a+micro%2C+small%2C+and+medium+enterprise+(MSME)+located+in+Gading+Rejo+District%2C+Pringsewu+Regency%2C+Lampung.+It+was+established+in+2010+and+operated+in+the+snack+food+sector.+At+the+time%2C+Robbani+Snack%E2%80%99s+cassava+chips+experienced+a+decline+in+sales+(slow-moving)%2C+and+in+some+cases%2C+they+were+sold+close+to+their+expiration+dates.+This+condition+indicated+the+need+for+an+analysis+of+the+importance+and+performance+level+of+product+attributes%2C+as+well+as+consumer+satisfaction%2C+in+order+to+determine+improvement+priorities+and+enhance+competitiveness.+The+study+aimed+to+identify+consumer+characteristics%2C+analyze+the+importance+and+performance+levels%2C+and+assess+consumer+satisfaction+with+Robbani+Snack's+cassava+chips+product+based+on+the+4P+marketing+mix+(product%2C+price%2C+promotion%2C+and+place).+This+research+employed+descriptive+analysis%2C+Importance+Performance+Analysis+(IPA)%2C+and+Customer+Satisfaction+Index+(CSI)+to+achieve+its+objectives.+The+results+based+on+the+IPA+showed+that+the+attributes+in+quadrant+I+(top+priority)+included+uniformity+of+shape%2C+packaging+design%2C+and+ease+of+product+availability.+Attributes+in+quadrant+II+(maintain+performance)+included+taste%2C+crispiness%2C+halal+label%2C+expiration+date%2C+price%2C+and+the+location+and+convenience+of+purchase.+Attributes+in+quadrant+III+(low+priority)+included+flavor+variants%2C+color%2C+packaging+size%2C+social+media+advertising%2C+and+specific+discount+offers%2C+while+quadrant+IV+(excessive)+included+thickness+and+discount+offers+during+certain+events.+The+Customer+Satisfaction+Index+(CSI)+calculation+showed+a+consumer+satisfaction+level+of+77.02%25%2C+indicating+that+the+product+had+met+consumer+expectations.%0D%0AKeywords%3A+Cassava+chips%2C+IPA%2C+CSI%0D%0A%0D%0ARobbani+snack+merupakan+UMKM+yang+berlokasi+di+Kecamatan+Gading+Rejo%2C+Kabupaten+Pringsewu%2C+Lampung%2C+yang+berdiri+sejak+tahun+2010+dan+bergerak+di+bidang+makanan+ringan.+Saat+ini%2C+keripik+singkong+Robbani+Snack+mengalami+penurunan+tingkat+penjualan+(slow-moving)%2C+bahkan+terkadang+terjual+mendekati+masa+kedaluwarsanya.+Kondisi+ini+menunjukkan+perlunya+analisis+terhadap+tingkat+kepentingan+dan+kinerja+atribut+produk%2C+serta+kepuasan+konsumen+untuk+menentukan+prioritas+perbaikan+guna+meningkatkan+daya+saing.+Penelitian+bertujuan+mengetahui+karakteristik+konsumen%2C+menganalisis+tingkat+kepentingan+dan+kinerja%2C+serta+kepuasan+konsumen+pada+produk+keripik+singkong+di+UMKM+Robbani+Snack+berdasarkan+marketing+mix+4P+(product%2C+price%2C+promotion%2C+dan+place).+Penelitian+ini+menggunakan+analisis+deskriptif%2C+Importance+Performance+Analysis+(IPA)+dan+Customer+Satisfaction+Index+(CSI)+untuk+mencapai+tujuan+penelitian.+Hasil+penelitian+berdasarkan+analisis+Importance+Performance+Analysis+(IPA)+menunjukkan+bahwa+atribut+yang+termasuk+dalam+kuadran+I+(prioritas+utama)+mencakup+keseragaman+bentuk%2C+desain+kemasan%2C+dan+kemudahan+mendapatkan+produk.+Atribut+yang+berada+dalam+kuadran+II+(pertahankan+prestasi)+meliputi+rasa%2C+kerenyahan%2C+label+halal%2C+tanggal+kedaluwarsa%2C+harga%2C+serta+lokasi+dan+kenyamanan+pembelian.+Adapun+atribut+yang+terdapat+pada+kuadran+III+(prioritas+rendah)+mencakup+varian+rasa%2C+warna%2C+ukuran+kemasan%2C+iklan+media+sosial%2C+dan+potongan+harga+tertentu%2C+sedangkan+pada+kuadran+IV+(berlebihan)+meliputi+ketebalan+dan+potongan+harga+pada+event+tertentu.+Hasil+perhitungan+Customer+Satisfaction+Index+(CSI)+menunjukkan+tingkat+kepuasan+konsumen+sebesar+77%2C02%25%2C+yang+mengindikasikan+bahwa+produk+telah+memenuhi+ekspektasi+konsumen.%0D%0AKata+kunci+%3A+Keripik+singkong%2C+IPA%2C+CSI&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2025-04-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86877%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86877%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86877%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Della+%2C+Amelia+++(2025)+ANALISIS+TINGKAT+KEPENTINGAN+DAN+KINERJA+SERTA+KEPUASAN+KONSUMEN+TERHADAP+PRODUK+KERIPIK+SINGKONG+PADA+UMKM+ROBBANI+SNACK.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86877%2F