?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=TINGKAT+KEPUASAN+DAN+LOYALITAS+PETANI+KAKAO+DI+DESA%0D%0ASUNGAI+LANGKA+TERHADAP+FUNGISIDA+AMISTAR+TOP%0D%0A%0D%0APT+SYNGENTA+INDONESIA&rft.creator=RISKI+NURMALIA%2C+HASANAH&rft.subject=600+Teknologi+(ilmu+terapan)&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+tingkat+kepuasan+dan+loyalitas+petani%0D%0Akakao+di+Desa+Sungai+Langka+terhadap+fungisida+Amistar+Top+PT+Syngenta%0D%0AIndonesia.+Metode+yang+digunakan+dalam+penelitian+ini+adalah+metode+survei.%0D%0AJumlah+responden+dalam+penelitian+ini+sebanyak+55+orang.+Pengumpulan+data%0D%0Adilakukan+pada+bulan+November+2023+%E2%80%93+Januari+2024.+Data+penelitian+dianalisis%0D%0Asecara+deskriptif+kuantitatif+menggunakan+Customer+Satisfaction+Index+(CSI)%2C%0D%0AImportance+Performance+Analysis+(IPA)%2C+piramida+loyalitas+dan+korelasi+Rank%0D%0ASpearman.+Hasil+penelitian+ini+menunjukkan+bahwa+tingkat+kepuasan+petani+kakao%0D%0Aterhadap+fungisida+Amistar+Top+berada+pada+kategori+puas+dengan+skor+kinerja%0D%0Aatribut+tertinggi+adalah+manfaat.+Tingkat+loyalitas+petani+kakao+terhadap+fungisida%0D%0AAmistar+Top+adalah+konsumen+yang+loyal%2C+ditunjukkan+dari+nilai+committed+buyer%0D%0Alebih+tinggi+dibandingkan+nilai+switcher+buyer.+Terdapat+hubungan+signifikan%0D%0Aantara+usia%2C+pendidikan%2C+pengalaman+usahatani%2C+pendapatan+dan+luas+lahan+dengan%0D%0Atingkat+kepuasan%2C+dimana+usia%2C+pendidikan+dan+luas+lahan+berkorelasi+rendah%0D%0Asedangkan+pengalaman+usahatani+dan+pendapatan+berkorelasi+sedang+dengan%0D%0Atingkat+kepuasan+petani+kakao+di+Desa+Sungai+Langka+terhadap+fungisida+Amistar%0D%0ATop.%0D%0A%0D%0AKata+kunci+%3A+fungisida%2C+kakao%2C+kepuasan%2C+loyalitas%0D%0A%0D%0AThis+research+aims+to+determine+the+level+of+satisfaction+and+loyalty+of+cocoa%0D%0Afarmers+in+Sungai+Langka+Village+to+PT+Syngenta+Indonesia%E2%80%99s+Amistar+Top%0D%0Afungicide.+The+method+used+in+this+research+is+the+survey+method.+The+number+of%0D%0Arespondents+in+this+study+was+55+people.+Data+collection+was+carried+out+in%0D%0ANovember+2023-Januari+2024.+Research+data+was+analyzed+quantitatively%0D%0Adescriptive+using+the+Customer+Satisfaction+Index+(CSI)%2C+Importance+Performance%0D%0AAnalysis+(IPA)%2C+loyalty+pyramid+and+Spearman+Rank+Correlation.+The+results+of%0D%0Athis+research+indicate+that+the+level+of+satisfaction+of+cocoa+farmers+to+Amistar+Top%0D%0Afungicide+is+in+the+satisfied+category+with+the+highest+attribute+performance+score%0D%0Abeing+benefits.+The+level+of+loyalty+of+cocoa+farmers+to+Amistar+Top+fungicide+is%0D%0Aloyal+customers+which+is+indicated+by+the+committed+buyer+value+is+higher+than%0D%0Aswitcher+buyer+value.+There+is+a+significant+relationship+between+age%2C+education%2C%0D%0Afarming+experience%2C+income+and+land+area+with+the+level+of+satisfaction%2C+where+age%2C%0D%0Aeducation+and+land+area+have+a+low+correlation+while+farming+experience+and%0D%0Aincome+have+a+moderate+correlation+with+the+level+of+satisfaction+of+cocoa+farmers%0D%0Ain+Sungai+Langka+Village+to+Amistar+Top+Fungicide.%0D%0A%0D%0AKey+words+%3A+cocoa%2C+fungicide%2C+loyalty%2C+satisfaction&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-07-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86884%2F1%2F1.%2520ABSTRAK%2520-%2520Riski%2520Nurmalia%2520Hasanah.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86884%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Riski%2520Nurmalia%2520Hasanah.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86884%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMABAHASAN%2520-%2520Riski%2520Nurmalia%2520Hasanah.pdf&rft.identifier=++RISKI+NURMALIA%2C+HASANAH++(2024)+TINGKAT+KEPUASAN+DAN+LOYALITAS+PETANI+KAKAO+DI+DESA+SUNGAI+LANGKA+TERHADAP+FUNGISIDA+AMISTAR+TOP+PT+SYNGENTA+INDONESIA.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86884%2F