?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+SOCIAL+MEDIA+MARKETING%2C+INTEGRATED+MARKETING%0D%0ACOMMUNICATION+(IMC)%2C+DAN+BRAND+IMAGE+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN+(STUDI+PADA+KONSUMEN+CHATIME+DI%0D%0A%0D%0AKOTA+BANDAR+LAMPUNG)%0D%0A&rft.creator=ANNISA+%2C+MUTIARA+WULANSARI&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Bubble+tea+adalah+jenis+minuman+yang+kini+digandrungi+masyarakat+karena+cita%0D%0Arasanya+yang+unik+dan+sudah+menjadi+gaya+hidup+khususnya+pada+generasi+Z+dan%0D%0Amilenial.+Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+social+media%0D%0Amarketing%2C+integrated+marketing+communication%2C+dan+brand+image+terhadap%0D%0Akeputusan+pembelian+produk+Chatime+di+Kota+Bandar+Lampung.+Jenis+penelitian%0D%0Ayang+digunakan+adalah+penelitian+kuantitatif+dengan+menggunakan+metode%0D%0Aexplanatory+research.+Populasi+penelitian+ini+merupakan+konsumen+Chatime+di%0D%0AKota+Bandar+Lampung.+Data+diperoleh+dari+penyebaran+kuesioner+dengan+skala%0D%0Alikert+menggunakan+teknik+purposive+sampling+berjumlah+100+responden.+Analisis%0D%0Adata+menggunakan+SPSS+windows+ver+25.+Berdasarkan+hasil+penelitian+dan%0D%0Aanalisis+data+menunjukan+bahwa+secara+parsial+social+media+marketing%0D%0Aberpengaruh+secara+signifikan+terhadap+keputusan+pembelian%2C+secara+parsial%0D%0Aintegrated+marketing+communication+berpengaruh+secara+signifikan+terhadap%0D%0Akeputusan+pembelian%2C+secara+parsial+brand+image+berpengaruh+secara+signifikan%0D%0Aterhadap+keputusan+pembelian%2C+secara+simultan+social+media+marketing%2C%0D%0Aintegrated+marketing+communication%2C+dan+brand+image+berpengaruh+secara%0D%0Asignifikan+terhadap+keputusan+pembelian.%0D%0A%0D%0AKata+Kunci%3A+Social+Media+Marketing%2C+Integrated+Marketing+Communication%2C%0D%0ABrand+Image%2C+Keputusan+Pembelian%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+SOCIAL+MEDIA+MARKETING%2C+INTEGRATED%0D%0AMARKETING+COMMUNICATION+(IMC)%2C+AND+BRAND+IMAGE+ON%0D%0APURCHASING+DECISIONS+(STUDY+ON+CHATIME+CONSUMERS+IN%0D%0A%0D%0ABANDAR+LAMPUNG+CITY)%0D%0A%0D%0ABy%0D%0A%0D%0AANNISA+MUTIARA+WULANSARI%0D%0A%0D%0ABubble+tea+is+a+type+of+drink+that+is+now+loved+by+the+public+because+of+its+unique%0D%0Ataste+and+has+become+a+lifestyle%2C+especially+in+generation+Z+and+millennials.+This%0D%0Astudy+aims+to+determine+the+effect+of+social+media+marketing%2C+integrated+marketing%0D%0Acommunication%2C+and+brand+image+on+purchasing+decisions+for+Chatime+products%0D%0Ain+Bandar+Lampung+City.+The+type+of+research+used+is+quantitative+research+using%0D%0Athe+explanatory+research+method.+The+population+of+this+study+were+Chatime%0D%0Aconsumers+in+Bandar+Lampung+City.+Data+obtained+from+distributing%0D%0Aquestionnaires+with+a+Likert+scale+using+purposive+sampling+technique+totaling%0D%0A100+respondents.+Based+on+the+results+of+research+and+data+analysis%2C+it+shows+that%0D%0Apartially+social+media+marketing+has+a+significant+effect+on+purchasing+decisions%2C%0D%0Apartially+integrated+marketing+communication+has+a+significant+effect+on%0D%0Apurchasing+decisions%2C+partially+brand+image+has+a+significant+effect+on+purchasing%0D%0Adecisions%2C+simultaneously+social+media+marketing%2C+integrated+marketing%0D%0Acommunication%2C+and+brand+image+have+a+significant+effect+on+purchasing%0D%0Adecisions.%0D%0AKeywords%3A+Social+Media+Marketing%2C+Integrated+Marketing+Communication%2C%0D%0ABrand+Image%2C+Purchase+Decision&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-07-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86901%2F1%2FABSTRAK_2016051004%2520-%2520annisa%2520mutiara%2520wulansari.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86901%2F2%2FFull%2520Skripsi%2520Tanpa%2520Lampiran_Annisa%2520Mutiara%2520Wulansari_2016051004%2520-%2520annisa%2520mutiara%2520wulansari.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86901%2F3%2FFull%2520Skripsi%2520Tanpa%2520Pembahasan%2520dan%2520Lampiran%2520-%2520annisa%2520mutiara%2520wulansari.pdf&rft.identifier=++ANNISA+%2C+MUTIARA+WULANSARI++(2024)+PENGARUH+SOCIAL+MEDIA+MARKETING%2C+INTEGRATED+MARKETING+COMMUNICATION+(IMC)%2C+DAN+BRAND+IMAGE+TERHADAP+KEPUTUSAN+PEMBELIAN+(STUDI+PADA+KONSUMEN+CHATIME+DI+KOTA+BANDAR+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86901%2F