<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n"^^ . "Bubble tea adalah jenis minuman yang kini digandrungi masyarakat karena cita\r\nrasanya yang unik dan sudah menjadi gaya hidup khususnya pada generasi Z dan\r\nmilenial. Penelitian ini bertujuan untuk mengetahui pengaruh social media\r\nmarketing, integrated marketing communication, dan brand image terhadap\r\nkeputusan pembelian produk Chatime di Kota Bandar Lampung. Jenis penelitian\r\nyang digunakan adalah penelitian kuantitatif dengan menggunakan metode\r\nexplanatory research. Populasi penelitian ini merupakan konsumen Chatime di\r\nKota Bandar Lampung. Data diperoleh dari penyebaran kuesioner dengan skala\r\nlikert menggunakan teknik purposive sampling berjumlah 100 responden. Analisis\r\ndata menggunakan SPSS windows ver 25. Berdasarkan hasil penelitian dan\r\nanalisis data menunjukan bahwa secara parsial social media marketing\r\nberpengaruh secara signifikan terhadap keputusan pembelian, secara parsial\r\nintegrated marketing communication berpengaruh secara signifikan terhadap\r\nkeputusan pembelian, secara parsial brand image berpengaruh secara signifikan\r\nterhadap keputusan pembelian, secara simultan social media marketing,\r\nintegrated marketing communication, dan brand image berpengaruh secara\r\nsignifikan terhadap keputusan pembelian.\r\n\r\nKata Kunci: Social Media Marketing, Integrated Marketing Communication,\r\nBrand Image, Keputusan Pembelian\r\n\r\nABSTRACT\r\n\r\nTHE INFLUENCE OF SOCIAL MEDIA MARKETING, INTEGRATED\r\nMARKETING COMMUNICATION (IMC), AND BRAND IMAGE ON\r\nPURCHASING DECISIONS (STUDY ON CHATIME CONSUMERS IN\r\n\r\nBANDAR LAMPUNG CITY)\r\n\r\nBy\r\n\r\nANNISA MUTIARA WULANSARI\r\n\r\nBubble tea is a type of drink that is now loved by the public because of its unique\r\ntaste and has become a lifestyle, especially in generation Z and millennials. This\r\nstudy aims to determine the effect of social media marketing, integrated marketing\r\ncommunication, and brand image on purchasing decisions for Chatime products\r\nin Bandar Lampung City. The type of research used is quantitative research using\r\nthe explanatory research method. The population of this study were Chatime\r\nconsumers in Bandar Lampung City. Data obtained from distributing\r\nquestionnaires with a Likert scale using purposive sampling technique totaling\r\n100 respondents. Based on the results of research and data analysis, it shows that\r\npartially social media marketing has a significant effect on purchasing decisions,\r\npartially integrated marketing communication has a significant effect on\r\npurchasing decisions, partially brand image has a significant effect on purchasing\r\ndecisions, simultaneously social media marketing, integrated marketing\r\ncommunication, and brand image have a significant effect on purchasing\r\ndecisions.\r\nKeywords: Social Media Marketing, Integrated Marketing Communication,\r\nBrand Image, Purchase Decision"^^ . "2024-07-04" . . . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . . . . . "MUTIARA WULANSARI"^^ . "ANNISA "^^ . "MUTIARA WULANSARI ANNISA "^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (File PDF)"^^ . . . "ABSTRAK_2016051004 - annisa mutiara wulansari.pdf"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (File PDF)"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (File PDF)"^^ . . . "Full Skripsi Tanpa Pembahasan dan Lampiran - annisa mutiara wulansari.pdf"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING\r\nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP\r\nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI\r\n\r\nKOTA BANDAR LAMPUNG)\r\n (Other)"^^ . . . . . "HTML Summary of #86901 \n\nPENGARUH SOCIAL MEDIA MARKETING, INTEGRATED MARKETING \nCOMMUNICATION (IMC), DAN BRAND IMAGE TERHADAP \nKEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHATIME DI \n \nKOTA BANDAR LAMPUNG) \n\n\n" . "text/html" . . . "320 Ilmu politik (politik dan pemerintahan)" . .