?url_ver=Z39.88-2004&rft_id=2114231008&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PENGEMBANGAN+USAHA+TEPUNG+PISANG+CAVENDISH+(Studi+Kasus+UMKM+Sekar+Transad)&rft.creator=Muhammad+Agung+%2C+Saputra+&rft.subject=600+Teknologi+(ilmu+terapan)&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Sekar+Transad+is+one+of+the+Micro%2C+Small%2C+and+Medium+Enterprises+(MSMEs)+operating+in+the+food+processing+industry%2C+with+Cavendish+banana+flour+as+one+of+its+processed+products.+The+business+faces+challenges%2C+including+fluctuating+sales%2C+manual+production%2C+an+irregular+schedule%2C+and+ineffective+marketing.+The+marketing+of+Cavendish+banana+flour+by+Sekar+Transad+is+not+maximized%2C+as+it+relies+solely+on+WhatsApp+to+disseminate+sales+information+and+has+not+yet+utilized+social+media+or+marketplace+platforms+to+increase+sales+intensity.+To+address+these+issues%2C+a+strategic+development+analysis+can+be+carried+out+using+the+Strengths%2C+Weaknesses%2C+Opportunities%2C+and+Threats+(SWOT)+method+and+the+Quantitative+Strategic+Planning+Matrix+(QSPM).+The+study+aimed+to+identify+internal+and+external+factors+that+influenced+the+business+and+to+determine+and+analyze+appropriate+strategies+for+the+development+of+the+Cavendish+banana+flour+product+at+Sekar+Transad.+Based+on+the+research+results%2C+the+internal+factors+of+the+Cavendish+banana+flour+business+at+Sekar+Transad+included+a+major+strength+of+having+certifications+with+a+score+of+0.41%2C+and+a+main+weakness+in+the+lack+of+human+resource+(HR)+knowledge+in+marketing%2C+with+a+score+of+0.27.+The+external+factors+included+a+key+opportunity+in+the+form+of+a+wide+market+potential%2C+with+a+score+of+0.37%2C+and+a+major+threat+of+having+only+one+supplier+and+more+affordable+competitor+prices%2C+with+a+score+of+0.30.+The+strategic+priorities+were+to+create+online+stores+on+several+e-commerce+platforms+and+to+promote+the+products+through+social+media+Total+Attractive+Score+(TAS)+6.04%2C+to+collaborate+with+academic+institutions+and+the+government+5.37%2C+and+to+innovate+the+products+by+offering+size+variations+and+improved+packaging+design+5.35.%0D%0AKeywords%3A+Cavendish+Banana+Flour%2C+Sekar+Transad+MSME%2C+SWOT%2C+QSPM.%0D%0A%0D%0ASekar+Transad+menjadi+salah+satu+Usaha%2C+Mikro%2C+Kecil+dan+Menengah+(UMKM)+yang+bergerak+di+industri+pengolahan+pangan%2C+dengan+salah+satu+produk+olahannya+berupa+%E2%80%9CTepung+Pisang+Cavendish%22.+Usaha+Tepung+Pisang+Cavendish+menghadapi+tantangan+dalam+pengembangannya%2C+seperti+fluktuasi+penjualan%2C+proses+produksi+masih+dilakukan+secara+manual%2C+waktu+produksi+belum+memiliki+jadwal+tetap%2C+dan+pemasaran+produk+tepung+pisang+cavendish+yang+dilakukan+oleh+Sekar+Transad+belum+maksimal+dikarenakan+pemasaran+hanya+menggunakan+whatsapp+untuk+menyebarkan+informasi+terkait+penjualan+dan+belum+memanfaatkan+media+sosial+serta+platform+marketplace+untuk+meningkatkan+intensitas+penjualannya.+Upaya+mengatasi+permasalahan+tersebut%2C+dapat+dilakukan+analisis+perumusan+strategi+pengembangan+dengan+menggunakan+metode+Strengths%2C+Weaknesses%2C+Opportunities%2C+Threats+(SWOT)+dan+Quantitative+Strategic+Planning+Matrix+(QSPM).+Penelitian+bertujuan+untuk+mengetahui+faktor+%E2%80%93+faktor+internal+dan+eksternal+yang+mempengaruhi+usaha+dan+menentukan+serta+menganalisis+strategi+yang+tepat+pada+pengembangan+usaha+produk+tepung+pisang+cavendish+di+Sekar+Transad.+Berdasarkan+hasil+penelitian+didapatkan+faktor+internal+usaha+produk+tepung+pisang+cavendish+di+Sekar+Transad+yaitu+faktor+kekuatan+utama+memiliki+sertifikasi+dengan+skor+sebesar+0%2C41+dan+faktor+kelemahan+pengetahuan+sumber+daya+manusia+(SDM)+untuk+pemasaran+masih+kurang+dengan+skor+0%2C27.+Faktor+eksternal+yaitu+peluang+utama+adanya+peluang+pasar+yang+luas+0%2C37+dan+ancaman+utama+hanya+memiliki+1+supplier+dan+harga+pesaing+lebih+terjangkau+dengan+skor+0%2C30.+Prioritas+strategi+yaitu+membuat+toko+online+di+beberapa+platform+penjualan+online+dan+melakukan+promosi+melalui+sosial+media+dengan+nilai+Total+Attractive+Scores+TAS+sebesar+6%2C04%2C+melakukkan+kerja+sama+dengan+pihak+akademisi+dan+pemerintahan+dengan+nilai+5%2C37%2C+dan+melakukkan+inovasi+produk+seperti+variasi+ukuran+produk+dan+design+kemasan+dengan+nilai+5%2C35.%0D%0AKata+kunci%3A+SWOT%2CTepung+Pisang+Cavendish%2C+UMKM+Sekar+Transad%2C+QSPM.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2025-04-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86934%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86934%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86934%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Muhammad+Agung+%2C+Saputra+++(2025)+STRATEGI+PENGEMBANGAN+USAHA+TEPUNG+PISANG+CAVENDISH+(Studi+Kasus+UMKM+Sekar+Transad).++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86934%2F