?url_ver=Z39.88-2004&rft_id=2111011001&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KARAKTERISTIK+WIRAUSAHA+DAN+KEMATANGAN+DIGITAL+TERHADAP+KETAHANAN+USAHA+MIKRO%2C+KECIL%2C+DAN+MENENGAH+DI+KOTA+BANDAR+LAMPUNG&rft.creator=REVANDO+BENNEDIC%2C+AGUSRIYANTO&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Usaha+Mikro%2C+Kecil%2C+dan+Menengah+(UMKM)+memiliki+peran+penting+dalam+perekonomian+Indonesia%3B+namun%2C+ketahanan+mereka+sering+kali+menghadapi+berbagai+tantangan.+Penelitian+ini+bertujuan+untuk+menganalisis+pengaruh+karakteristik+wirausaha+dan+kematangan+digital+terhadap+ketahanan+UMKM+di+Kota+Bandar+Lampung.+Dengan+menggunakan+pendekatan+kuantitatif%2C+data+dikumpulkan+dari+100+pemilik+UMKM+melalui+kuesioner+dan+dianalisis+menggunakan+regresi+linear+berganda.+Hasil+penelitian+menunjukkan+bahwa+karakteristik+wirausaha+berpengaruh+positif+terhadap+ketahanan+usaha+dengan+koefisien+regresi+sebesar+0%2C137+dan+tingkat+signifikansi+0%2C061.+Sementara+itu%2C+kematangan+digital+memiliki+pengaruh+yang+lebih+signifikan+dengan+koefisien+regresi+sebesar+0%2C729+dan+tingkat+signifikansi+0%2C000.+Nilai+R+Square+sebesar+0%2C668+menunjukkan+bahwa+66%2C8%25+variasi+dalam+ketahanan+usaha+dapat+dijelaskan+oleh+kedua+variabel+tersebut.+Temuan+ini+menegaskan+bahwa+kematangan+digital+memiliki+peran+yang+lebih+dominan+dibandingkan+karakteristik+wirausaha+dalam+meningkatkan+ketahanan+UMKM.+Oleh+karena+itu%2C+pemilik+UMKM+didorong+untuk+mengadopsi+teknologi+digital+guna+memperkuat+daya+saing+dan+ketahanan+usaha+mereka.+Kata+Kunci%3A+UMKM%2C+Ketahanan+Usaha%2C+Karakteristik+Wirausaha%2C+Kematangan+Digital%2C+Teknologi+Digital.+Micro%2C+Small%2C+and+Medium+Enterprises+(MSMEs)+play+a+crucial+role+in+Indonesia%E2%80%99s+economy%3B+however%2C+their+resilience+often+faces+numerous+challenges.+This+study+aims+to+analyze+the+influence+of+entrepreneurial+characteristics+and+digital+maturity+on+MSME+resilience+in+Bandar+Lampung+City.+Using+a+quantitative+approach%2C+data+were+collected+from+100+MSME+owners+through+questionnaires+and+analyzed+using+multiple+linear+regression.+The+findings+reveal+that+entrepreneurial+characteristics+positively+influence+business+resilience%2C+with+a+regression+coefficient+of+0.137+and+a+significance+level+of+0.061.+Meanwhile%2C+digital+maturity+has+a+more+significant+impact%2C+with+a+regression+coefficient+of+0.729+and+a+significance+level+of+0.000.+The+R+Square+value+of+0.668+indicates+that+66.8%25+of+the+variation+in+business+resilience+can+be+explained+by+these+two+variables.+These+findings+confirm+that+digital+maturity+plays+a+more+dominant+role+than+entrepreneurial+characteristics+in+enhancing+MSME+resilience.+Therefore%2C+MSME+owners+are+encouraged+to+adopt+digital+technology+to+strengthen+their+competitiveness+and+business+resilience.+Keywords%3A+MSMEs%2C+Business+Resilience%2C+Entrepreneurial+Characteristics%2C+Digital+Maturity%2C+Digital+Technology.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2025-04-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86959%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86959%2F4%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F86959%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++REVANDO+BENNEDIC%2C+AGUSRIYANTO++(2025)+PENGARUH+KARAKTERISTIK+WIRAUSAHA+DAN+KEMATANGAN+DIGITAL+TERHADAP+KETAHANAN+USAHA+MIKRO%2C+KECIL%2C+DAN+MENENGAH+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F86959%2F