?url_ver=Z39.88-2004&rft_id=2113031037&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DESAIN+PRODUK+DAN+PERSEPSI+HARGA+DI+TIKTOK%0D%0ASHOP+TERHADAP+KEPUTUSAN+MEMBELI+PRODUK+FASHION%0D%0AMELALUI+MINAT+BELI+KONSUMEN+PADA+MAHASISWA%0D%0APENDIDIKAN+EKONOMI+UNIVERSITAS+LAMPUNG&rft.creator=Rachma+Syifa+Zakia+%2C+Efendy+&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=300+Ilmu+sosial&rft.subject=370+Pendidikan&rft.description=Penelitian+ini+dilatarbelakangi+oleh+fakta+bahwa+TikTok+Shop+belum%0D%0Amenjadi+pilihan+utama+mahasiswa+Pendidikan+Ekonomi+Universitas+Lampung%0D%0Adalam+membeli+produk+fashion.+Padahal%2C+TikTok+adalah+aplikasi+populer+di%0D%0Akalangan+anak+muda+yang+menyediakan+fitur+belanja+langsung+melalui+video.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+desain+produk+dan%0D%0Apersepsi+harga+terhadap+keputusan+membeli+produk+fashion+melalui+minat+beli%0D%0Akonsumen+pada+mahasiswa+Pendidikan+Ekonomi+Universitas+Lampung.%0D%0APopulasi+penelitian+ini+adalah+138+mahasiswa+Pendidikan+Ekonomi%0D%0AUniversitas+Lampung+angkatan+2021+dan+2022.+Sampel+berjumlah+103+responden%0D%0Ayang+pernah+membeli+produk+fashion+di+TikTok+Shop+menggunakan+teknik%0D%0Apengambilan+sampel+non-probabilitas+dengan+metode+purposive+sampling.%0D%0ABerdasarkan+analisis+data+menggunakan+SPSS%2C+hasil+penelitian%0D%0Amenunjukkan+bahwa+terdapat+pengaruh+desain+produk+dan+persepsi+harga+terhadap%0D%0Akeputusan+membeli+produk+fashion+melalui+minat+beli+konsumen+pada+mahasiswa%0D%0APendidikan+Ekonomi+Universitas+Lampung+dengan+kadar+determinasi+sebesar+0%2C733%0D%0Aatau+73%2C3%25+sisanya+yaitu+sebesar+16%2C7%25+di+pengaruhi+oleh+faktor+lain.%0D%0AKata+kunci+%3A+Desain+Produk%2C+Persepsi+Harga%2C+Minat+Beli+Konsumen%2C+Keputusan%0D%0AMembeli%0D%0A%0D%0AThis+research+is+motivated+by+the+fact+that+TikTok+Shop+has+not+yet+become+the%0D%0Aprimary+choice+for+students+of+the+Economics+Education+Program+at+the+University%0D%0Aof+Lampung+when+purchasing+fashion+products.+This+is+despite+TikTok+being+a%0D%0Apopular+application+among+young+people%2C+offering+a+shopping+feature+directly%0D%0Athrough+videos.+The+purpose+of+this+study+is+to+examine+the+influence+of+product%0D%0Adesign+and+price+perception+on+purchasing+decisions+for+fashion+products+through%0D%0Aconsumer+buying+interest+among+students+of+the+Economics+Education+Program+at%0D%0Athe+University+of+Lampung.+The+population+of+this+study+consists+of+138+students%0D%0Afrom+the+2021+and+2022+cohorts+of+the+Economics+Education+Program+at+the%0D%0AUniversity+of+Lampung.+The+sample+includes+103+respondents+who+have+previously%0D%0Apurchased+fashion+products+on+TikTok+Shop%2C+selected+using+a+non-probability%0D%0Asampling+technique+with+a+purposive+sampling+method.+Based+on+data+analysis%0D%0Ausing+SPSS%2C+the+results+show+that+product+design+and+price+perception+significantly%0D%0Ainfluence+purchasing+decisions+for+fashion+products+through+consumer+buying%0D%0Ainterest+among+students+of+the+Economics+Education+Program+at+the+University+of%0D%0ALampung%2C+with+a+determination+coefficient+of+0.733+or+73.3%25%2C+while+the+remaining%0D%0A16.7%25+is+influenced+by+other+faktors.%0D%0AKeywords+%3A+Product+Design%2C+Price+Perception%2C+Consumer+Purchase+Intention%2C%0D%0APurchase+Decision&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2025-05-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87145%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87145%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87145%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rachma+Syifa+Zakia+%2C+Efendy+++(2025)+PENGARUH+DESAIN+PRODUK+DAN+PERSEPSI+HARGA+DI+TIKTOK+SHOP+TERHADAP+KEPUTUSAN+MEMBELI+PRODUK+FASHION+MELALUI+MINAT+BELI+KONSUMEN+PADA+MAHASISWA+PENDIDIKAN+EKONOMI+UNIVERSITAS+LAMPUNG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F87145%2F