?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERILAKU+KONSUMEN+MINUMAN+TRADISIONAL+BANDREK%0D%0A%0D%0ADI+KOTA+BANDAR+LAMPUNG&rft.creator=Winny+%2C+Maharani+Marsaben%09&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+karakteristik%2C+sikap%2C+pola+pembelian%2C%0D%0Adan+kepuasan+konsumen+minuman+tradisional+bandrek+yang+berada+di+jalan+ZA%0D%0APagar+Alam%2C+Labuhan+Ratu%2C+Kecamatan+Kedaton%2C+Kota+Bandar+Lampung+dan%0D%0Ajalan+Raden+Intan%2C+Bunderan+Gajah.+Metode+yang+digunakan+dalam+penelitian+ini%0D%0Aadalah+metode+survei.+Jumlah+responden+penelitian+ini+adalah+60+konsumen+yang%0D%0Adipilih+dengan+teknik+non+probability+sampling+yaitu+accidental+sampling.+Data%0D%0Apenelitian+dianalisis+secara+deskriptif+kuantitatif+menggunakan+model+multiatribut%0D%0AFishbein%2C+Customer+Satisfaction+Index+(CSI)%2C+dan+Importance+Performance%0D%0AAnalysis+(IPA).+Pengumpulan+data+dilakukan+pada+bulan+November+%E2%80%93+Desember%0D%0A2022.+Hasil+penelitian+menunjukkan+karakteristik+konsumen+bandrek+berusia+22%0D%0Atahun+dengan+dominasi+laki-laki+dengan+pendidikan+sarjana.+Sikap+konsumen%0D%0Aterhadap+multiatribut+Minuman+tradisional+bandrek+berada+pada+kategori+suka%0D%0Adengan+atribut+yang+paling+disukai+oleh+konsumen+adalah+tempat+parkir.+Sebagian%0D%0Abesar+(43%25)+konsumen+minuman+tradisional+bandrek+membeli+bandrek+dengan%0D%0Avarian+rasa+original.+Rata-rata+frekuensi+pembelian+minuman+tradisional+bandrek%0D%0Ayaitu+1-+2+kali+per+bulan+dengan+rata-rata+pendapatan+sebesar+Rp3.308.475%2Fbulan.%0D%0AKepuasan+konsumen+minuman+tradisional+bandrek+berada+pada+kategori+sangat%0D%0Apuas+dengan+nilai+CSI+(86%2C60%25)+dengan+mengelompokkan+atribut+parkir+dan+rasa%2C%0D%0Aatribut+yang+berada+pada+kuadran+I+(prioritas+utama)+dan+terdapat+2+atribut+pada%0D%0Akuadran+II+(pertahankan+prestasi)+yaitu+harga+dan+pelayanan%2C+terdapat+2+atribut%0D%0Apada+kuadran+III+(prioritas+rendah)+yaitu+lokasi+dan+aroma%2C+sedangkan+pada%0D%0Akuadran+IV+terdapat+atribut+variasi%0D%0A%0D%0AKata+kunci%3A+bandrek%2C+karakteristik%2C+kepuasan%2C+pola+pembelian%2C+sikap.%0D%0A%0D%0AThis+research+aims+to+determine+the+characteristics%2C+attitudes%2C+purchasing+patterns%0D%0Aand+satisfaction+of+consumers+of+traditional+bandrek+drinks+located+on+Jalan+ZA%0D%0APagar+Alam%2C+Labuhan+Ratu%2C+Kedaton+District%2C+Bandar+Lampung+City+and+Jalan%0D%0ARaden+Intan%2C+Bunderan+Gajah.+The+method+in+this+research+is+a+survey+method.%0D%0AThe+number+of+respondents+for+this+research+was+60+people+who+were+selected%0D%0Ausing+a+non-probability+sampling+technique%2C+namely+accidental+sampling.%0D%0AResearch+data+was+analyzed+descriptively+quantitatively+using+the+Fishbein%0D%0Amultiattribute+model%2C+Customer+Satisfaction+Index+(CSI)%2C+and+Importance%0D%0APerformance+Analysis+(IPA).+Data+collection+was+carried+out+in+November+-%0D%0ADecember+2022.+The+research+results+showed+that+consumer+attitudes+towards%0D%0Amulti-attribute+traditional+Bandrek+drinks+were+in+the+good+category%2C+namely%0D%0A131.59+with+the+attribute+most+liked+by+consumers+being+parking+space.+Most%0D%0Aconsumers+of+Traditional+Bandrek+Drinks+(43%25)+buy+Bandrek+with+the+Original%0D%0Aflavor+variant.+The+average+frequency+of+purchasing+traditional+bandrek+drinks+is%0D%0A1-2+times+per+month+with+an+average+expenditure+of+IDR+3%2C308%2C475%2Fmonth.%0D%0ABandrek+traditional+drink+consumer+satisfaction+is+in+the+very+satisfied+category%0D%0Awith+the+CSI+value+(86.60%25)+by+grouping+parking+and+taste+attributes%2C+attributes%0D%0Athat+are+in+quadrant+I+(Top+Priority)+and+there+are+2+attributes+in+quadrant+II%0D%0A(Maintain+Achievement)+namely+price+and+service%2C+there+are+2+attributes+in%0D%0Aquadrant+III+(Low+Priority)%2C+namely+location+and+aroma%2C+while+in+quadrant+IV%0D%0Athere+are+variety+attributes.%0D%0A%0D%0AKey+words%3A+attitudes%2C+bandrek%2C+characteristics%2C+purchasing+patterns%2C+satisfaction.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-03-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87190%2F1%2FABSTRAK%2520-%2520Winny%2520Maharani%2520Marsaben.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87190%2F2%2FSKRIPSI%2520FULL%2520TANPA%2520LAMPIRAN%2520%2520-Winny%2520Maharani%2520Marsaben%2520-%2520Winny%2520Maharani%2520Marsaben.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87190%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Winny%2520Maharani%2520Marsaben.pdf&rft.identifier=++Winny+%2C+Maharani+Marsaben+++(2024)+PERILAKU+KONSUMEN+MINUMAN+TRADISIONAL+BANDREK+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F87190%2F