?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+GREEN+INNOVATION+TERHADAP+KINERJA+BISNIS%0D%0ABERKELANJUTAN+PADA+UMKM+BIDANG+MAKANAN+%26+MINUMAN%0D%0ADI+KOTA+BANDAR+LAMPUNG&rft.creator=%09Hellen%09%2C++Cornellia+Natalie&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Penelitian+ini+bermanfaat+dalam+mengetahui+green+innovation+yang+terdiri+dari%0D%0Agreen+product+innovation+dan+green+process+innovation+terhadap+kinerja+bisnis%0D%0Aberkelanjutan+pada+usaha+mikro+kecil+dan+menengah+(UMKM)+yang+ada+di+Kota%0D%0ABandar+Lampung.+Desain+penelitian+ini+menguji+tiga+variabel+yang+diujikan+pada%0D%0A100+sampel+UMKM+makanan+dan+minuman+di+Kota+Bandar+Lampung%2C+penelitian%0D%0Aini+menggunakan+metode+kuantitatif+dan+metode+purposive+sampling+dengan%0D%0Abantuan+software+SPSS+for+Windows+versi+26.+Hasil+penelitian+menyatakan+bahwa%0D%0Avariabel+X1+atau+green+product+innovation+tidak+terdapat+pengaruh+signifikan+antara%0D%0Agreen+product+innovation+terhadap+kinerja+bisnis+berkelanjutan+hal+ini+menyatakan%0D%0Abahwa+H1+ditolak%2C+hal+ini+dikarena+adanya+beberapa+UMKM+yang+masih+kurangnya%0D%0Akesadaran+dan+kepedulian+terhadap+kelestarian+lingkungan%2C+contohnya+ada+beberapa%0D%0AUMKM+yang+masih+menggunakan+produk+yang+sulit+terurai+dan+didaur+ulang%0D%0Aseperti+menggunakan+packaging+dari+bahan+plastik.+Kemudian+pada+penelitian+ini%0D%0Avariabel+X2+atau+green+process+innovation+memiliki+pengaruh+yang+positif%0D%0Asignifikan+antara+green+process+innovation+terhadap+kinerja+bisnis+berkelanjutan+hal%0D%0Aini+dikarenakan+UMKM+bidang+makanan+dan+minuman+di+Kota+Bandar+Lampung%0D%0Amulai+melaksanakan+proses+inovasi+yang+ramah+lingkungan%2C+seperti+tidak%0D%0Amencemari+lingkungan+dengan+membuang+limbah+pada+tempatnya%2C+menghemat%0D%0Apemakaian+listrik%2C+dan+mulai+memperbaiki+kerusakan+lingkungan.+Hal+ini+juga%0D%0Adidukung+oleh+hipotesis+H2+yaitu+green+process+innovation+berpengaruh+positif%0D%0Asignifikan+terhadap+kinerja+bisnis+berkelanjutan.+Kemudian+dalam+penelitian+ini+H3%0D%0Agreen+product+innovation+dan+green+process+innovation+berpengaruh+secara%0D%0Asimultan+terhadap+kinerja+bisnis+berkelanjutan.+Dalam+penelitian+ini+disarankan+bagi%0D%0Apara+pelaku+UMKM+untuk+bisa+mempertimbangkan+dimana+produk+mudah+didaur%0D%0Aulang%2C+digunakan+kembali%2C+dan+diuraikan.+Pelaku+usaha+khususnya+di+Kota+Bandar+%0D%0ALampung+diharapkan+untuk+dapat+membangun+kesadaran+mengenai+green+product%0D%0Ainnovation+dan+dapat+mengedukasi+konsumen+tentang+pentingnya+produk+yang%0D%0Adapat+didaur+ulang+untuk+kinerja+bisnis+yang+berkelanjutan.%0D%0AKata+Kunci%3A+Green+Innovation%2C+Green+Product+Innovation%2C+Green+Process%0D%0AInnovation%2C+Kinerja+Bisnis+Berkelanjutan%2C+Inovasi%2C+UMKM%2C+BandarThis+study+is+useful+in+knowing+green+innovation+which+consists+of+green+product%0D%0Ainnovation+and+green+process+innovation+on+sustainable+business+performance+in%0D%0Amicro%2C+small+and+medium+enterprises+(MSMEs)+in+Bandar+Lampung+City.+This%0D%0Aresearch+design+tests+three+variables+tested+on+100+samples+of+food+and+beverage%0D%0AMSMEs+in+Bandar+Lampung+City%2C+this+study+uses+quantitative+methods+and%0D%0Apurposive+sampling+methods+with+the+help+of+SPSS+for+Windows+software+version%0D%0A26.+The+results+of+the+study+state+that+variable+X1+or+green+product+innovation+does%0D%0Anot+have+a+significant+influence+between+green+product+innovation+on+sustainable%0D%0Abusiness+performance%2C+this+states+that+H1+is+rejected%2C+this+is+because+there+are%0D%0Aseveral+MSMEs+that+still+lack+awareness+and+concern+for+environmental%0D%0Asustainability%2C+for+example+there+are+several+MSMEs+that+still+use+products+that+are%0D%0Adifficult+to+decompose+and+recycle+such+as+using+plastic+packaging.+Then+in+this%0D%0Astudy%2C+variable+X2+or+green+process+innovation+has+a+significant+positive+effect%0D%0Abetween+green+process+innovation+on+sustainable+business+performance%2C+this+is%0D%0Abecause+MSMEs+in+the+food+and+beverage+sector+in+Bandar+Lampung+City+have%0D%0Abegun+to+carry+out+an+environmentally+friendly+innovation+process%2C+such+as+not%0D%0Apolluting+the+environment+by+disposing+of+waste+in+its+place%2C+saving+electricity%0D%0Ausage%2C+and+starting+to+repair+environmental+damage.+This+is+also+supported+by%0D%0Ahypothesis+H2%2C+namely+green+process+innovation+has+a+significant+positive+effect+on%0D%0Asustainable+business+performance.+Then+in+this+study+H3+green+product+innovation%0D%0Aand+green+process+innovation+simultaneously+affect+sustainable+business%0D%0Aperformance.+Business+actors%2C+especially+in+Bandar+Lampung+City%2C+are+expected+to%0D%0Abe+able+to+build+awareness+about+green+product+innovation+and+can+educate+Lampung.consumers+about+the+importance+of+recyclable+products+for+sustainable+business%0D%0Aperformance.%0D%0AKeyword%3A+Green+Innovation%2C+Green+Product+Innovation%2C+Green+Process+Innovation%2C%0D%0ASustainable+Business+Performance%2C+Innovati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