?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENERAPAN+BISNIS+MELALUI+PENDEKATAN%0D%0ABLUE+OCEAN+STRATEGY+DALAM+UPAYA+MENGHADAPI%0D%0APERSAINGAN+PADA+UMKM+KULINER+MAMIKEKI+DI+KOTA%0D%0ABANDAR+LAMPUNG&rft.creator=%09Delima+%2C+Nurul+Nisrina%09&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Industri+makanan+dan+minuman+diproyeksi+masih+menjadi+salah+satu+sektor+andalan%0D%0Apenopang+sektor+manufaktur+dan+ekonomi+nasional.+Sama+halnya+dengan+Kota%0D%0ABandar+Lampung%2C+potensi+ekonomi+yang+dimiliki+Bandar+Lampung+salah+satunya%0D%0Aterletak+pada+para+pelaku+UMKM.+Perkembangan+UMKM+di+kota+Bandar+Lampung%0D%0Aterjadi+cukup+pesat.+Terutama+bisnis+kuliner+di+Kota+Bandar+Lampung+yang+saat+ini%0D%0Asedang+digiati+oleh+banyak+banyak+orang+karena+bisnis+kuliner+merupakan+salah%0D%0Asatu+potensi+bisnis+dengan+tingkat+pertumbuhan+yang+tinggi.+Penelitian+ini+ditujukan%0D%0Auntuk+mengetahui+apakah+Blue+Ocean+Strategy+telah+diterapkan+pada+UMKM%0D%0APisang+Nugget+Mamikeki+untuk+dapat+menghadapi+persaingan.+Metode+penelitian%0D%0Ayang+digunakan+adalah+metode+penelitian+kualitatif+dengan+pendekatan+deskriptif%0D%0Adengan+Objek+Penelitian+UMKM+Pisang+Nugget+Mamikeki+di+Bandar+Lampung.%0D%0ATeknik+analisis+data+dilakukan+dengan+cara+reduksi+data%2C+kanvas+strategi%2C+skema%0D%0Ahapuskan-kurangi-tingkatkan-ciptakan%2C+dan+urutan+strategi+atau+indeks+strategi%0D%0ASamudra+Biru.+Dari+hasil+penelitian+diketahui+bahwasanya+UMKM+Mamikeki%0D%0Adiketahui+telah+menerapkan+strategi+samudra+biru+karena+telah+berhasil+menawarkan%0D%0Anilai+yang+berbeda+dari+pesaingnya.+Hal+ini+diketahui+dari+pada+hasil+penskoran+pada%0D%0ABlue+Ocean+Idea+Index.+Namun+masih+terdapat+dimensi+yang+dikategorikan+masih%0D%0Adi+dalam+red+ocean+yaitu+pada+dimensi+harga.+Beberapa+strategi+yang+dapat%0D%0Adilakakan+perusahaan+yaitu+mengevaluasi+harga+atau+memberikan+tagline+pada%0D%0Abisnis+agar+pembeli+dapat+memahami+bahwasannya+harga+yang+diberikan+oleh%0D%0AMamikeki+sesuai+dengan+kualitas+premium+dari+bahan+baku+yang+diberikan.%0D%0AKata+Kunci%3A+UMKM%2C+Strategi+Bisnis%2C+Blue+Ocean+Strategy%0D%0AThe+food+and+beverage+industry+is+projected+to+remain+one+of+the+mainstay+sectors%0D%0Asupporting+the+manufacturing+sector+and+the+national+economy.+Similar+to+Bandar%0D%0ALampung+City%2C+one+of+the+economic+potentials+owned+by+Bandar+Lampung+lies+in%0D%0AMSME+players.+The+development+of+MSME's+in+the+city+of+Bandar+Lampung+is%0D%0Ahappening+quite+rapidly.+Especially+the+culinary+business+in+Bandar+Lampung+City%0D%0Awhich+is+currently+being+favored+by+many+people+because+the+culinary+business+is%0D%0Aone+of+the+business+potentials+with+a+high+growth+rate.+This+study+aims+to+determine%0D%0Awhether+Blue+Ocean+Strategy+has+been+applied+to+Mamikeki+Banana+Nugget%0D%0AMSMEs+to+face+competition.+The+research+method+used+is+a+qualitative+research%0D%0Amethod+with+a+descriptive+approach+with+the+Research+Object+of+Mamikeki+Banana%0D%0ANugget+MSMEs+in+Bandar+Lampung.+The+data+analysis+technique+was+carried+out%0D%0Aby+means+of+data+reduction%2C+strategy+canvas%2C+eliminate-reduce-increase-create%0D%0Ascheme%2C+and+strategy+sequence+or+Blue+Ocean+strategy+index.+From+the+research%0D%0Aresults%2C+it+is+known+that+Mamikeki+MSMEs+are+known+to+have+implemented+the+blue%0D%0Aocean+strategy+because+they+have+succeeded+in+offering+different+values+from+their%0D%0Acompetitors.+This+is+known+from+the+scoring+results+on+the+Blue+Ocean+Idea+Index.%0D%0AHowever%2C+there+are+still+dimensions+that+are+categorized+as+still+in+the+red+ocean%2C%0D%0Anamely+the+price+dimension.+Some+strategies+that+companies+can+do+are+evaluating%0D%0Aprices+or+providing+taglines+on+businesses+so+that+buyers+can+understand+the+price%0D%0Adimension.%0D%0AKeywords%3A+SME%E2%80%99s%2C+Business+Strategic%2C+Blue+Ocean+Strategy&rft.publisher=EKONOMI+DAN+BISNIS&rft.date=2024-06-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87212%2F3%2FDELIMA%2520NURUL%2520NISRINA%2520-%2520ABSTRAK%2520-%2520Delima%2520Nurul%2520Nisrina.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87212%2F2%2FDELIMA%2520NURUL%2520NISRINA%2520-%2520SKRIPSI%2520FULL%2520TANPA%2520LAMPIRAN%2520-%2520Delima%2520Nurul%2520Nisrina.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87212%2F1%2FDELIMA%2520NURUL%2520NISRINA%2520-%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Delima%2520Nurul%2520Nisrina.pdf&rft.identifier=+++Delima+%2C+Nurul+Nisrina+++(2024)+ANALISIS+PENERAPAN+BISNIS+MELALUI+PENDEKATAN+BLUE+OCEAN+STRATEGY+DALAM+UPAYA+MENGHADAPI+PERSAINGAN+PADA+UMKM+KULINER+MAMIKEKI+DI+KOTA+BANDAR+LAMPUNG.++EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F87212%2F