?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK%2C+KUALITAS+WEBSITE%2C+DAN%0D%0APERSEPSI+RISIKO+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0A%0D%0APADA+SITUS+WEBSITE+BERRYBENKA%0D%0A(Studi+Pada+Pengguna+Berrybenka+di+Bandar+Lampung)&rft.creator=Nazira%09%2C+-&rft.subject=330+Ekonomi&rft.description=Perkembangan+teknologi+saat+ini+membuat+banyak+pelaku+usaha+mulai+bermuculan.%0D%0ABanyaknya+pelaku+usaha+menyebabkan+persaingan+yang+cukup+ketat+sehingga%0D%0Amengharuskan+pelaku+usaha+melakukan+berbagai+strategi+untuk+dapat+bertahan%0D%0Adalam+persaingan+pasar.+Selanjutnya%2C+besarnya+tingkat+pengguna+internet+telah%0D%0Amemberi+perubahan+kebiasaan+dan+perilaku+masyrakat+Indonesia+yaitu+perubahan%0D%0Atransaksi+konvesional+menjadi+transaksi+jual+beli+online.+Istilah+ini+kemudian%0D%0Adinamakan+dengan+e-commerce.+Indonesia+memiliki+banyak+E-commerce+fashion%0D%0Asite+yang+telah+popular%2C+dan+juga+memiliki+gerai+di+beberapa+tempat+salah+satu%0D%0Adiantaranya+yaitu+Berrybenka.%0D%0ATujuan+dari+penelitian+ini+yaitu+untuk+mengetahui+pengaruh+variabel+kualitas%0D%0Aproduk%2C+kualitas+website%2C+dan+persepsi+risiko+terhadap+keputusan+pembelian+pada%0D%0Asitus+website+Berrybenka+di+Bandar+Lampung.+Adapun+data+yang+digunakan+dalam%0D%0Apenelitian+ini+adalah+data+primer+yang+diperoleh+dari+hasil+jawaban+responden+yang%0D%0Adikumpulkan+dengan+bantuan+kuesioner.+Jumlah+sampel+dalam+penelitian+ini+adalah%0D%0Asebanyak+115+responden.+Metode+pengumpulan+sampel+menggunakan+purposive%0D%0Asampling%2C+yaitu+teknik+yang+digunakan+untuk+menentukan+sampel+dengan+kriteria%0D%0Asesuai+dengan+yang+ditentukan+peneliti.+Metode+analisis+yang+digunakan+dalam%0D%0Apenelitian+ini+adalah+uji+validitas%2C+uji+reliabilitas%2C+uji+parsial+(uji-t)%2C+dan+koefesien%0D%0Adeterminasi+(R2%0D%0A%0D%0A).+Kemudian+tahap+analisa+menggunakan+analisis+regresi+linier%0D%0Aberganda+dengan+bantuan+aplikasi+SPSS+26.+Hasil+penelitian+ini+menunjukkan%0D%0Abahwa+kualitas+produk%2C+kualitas+website%2C+dan+persepsi+risiko+berpengaruh+signifikan%0D%0Aterhadap+keputusan+pembelian.%0D%0AKata+Kunci%3A+Kualitas+Produk%2C+Kualitas+Website%2C+Keputusan+Pembelian%2C%0D%0ABerrybenka%0D%0AThe+development+of+technology+today+makes+many+business+players+appear.+The%0D%0Anumber+of+business+players+cause+intense+competition%2C+which+requires+business%0D%0Aplayers+to+implement+different+strategies+to+survive+in+the+market+competition.+In%0D%0Aaddition%2C+the+large+number+of+internet+users+has+changed+the+habits+and+behaviour%0D%0Aof+the+Indonesian+people%2C+namely+changing+traditional+transactions+to+online+buying%0D%0Aand+selling+transactions.+This+is+called+e-commerce.+In+Indonesia%2C+there+are+many%0D%0Ae-commerce+fashion+websites+that+are+popular+and+also+have+outlets+in+several%0D%0Aplaces%2C+one+of+which+is+Berrybenka.%0D%0AThe+purpose+of+this+study+is+to+determine+the+effect+of+product+quality+variables%2C%0D%0Awebsite+quality+and+risk+perception+on+purchase+decisions+on+the+Berrybenka%0D%0Awebsite+in+Bandar+Lampung.+The+data+used+in+this+study+is+primary+data+obtained%0D%0Afrom+the+results+of+respondents'+answers+collected+through+a+questionnaire.+The%0D%0Asample+size+in+this+study+was+115+respondents.+The+sampling+method+used+is%0D%0Apurposive+sampling%2C+which+is+a+technique+used+to+determine+the+sample+with+criteria%0D%0Aaccording+to+the+researcher's+determination.+The+analysis+methods+used+in+this%0D%0Astudy+are+validity+test%2C+reliability+test%2C+partial+test+(t-test)+and+coefficient+of%0D%0Adetermination+(R2%0D%0A%0D%0A).+Then%2C+in+the+analysis+stage%2C+multiple+linear+regression+analysis%0D%0Ais+used+with+the+help+of+SPSS+26+application.+The+results+of+this+study+indicate+that%0D%0Aproduct+quality%2C+website+quality%2C+and+risk+perception+have+a+significant+effect+on%0D%0Apurchase+decisions.%0D%0A%0D%0AKeywords%3A+Product+quality%2C+Website+Quality%2C+Purchase+Decision%2C+Berrybenka&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-05-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87410%2F1%2FABSTRAK%2520nazira%2520-%2520Nazira%2520Zira.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87410%2F2%2Fskripsi%2520full_removed%2520-%2520Nazira%2520Zira.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87410%2F3%2Fskripsi%2520tanpa%2520pembahasan%2520-%2520Nazira%2520Zira.pdf&rft.identifier=++Nazira+%2C+-++(2024)+PENGARUH+KUALITAS+PRODUK%2C+KUALITAS+WEBSITE%2C+DAN+PERSEPSI+RISIKO+TERHADAP+KEPUTUSAN+PEMBELIAN+PADA+SITUS+WEBSITE+BERRYBENKA+(Studi+Pada+Pengguna+Berrybenka+di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F87410%2F