?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+BAURAN+PEMASARAN+KOPI+BUBUK+ROBUSTA++%0D%0A(STUDI+KASUS+KWT+MELATI+PEKON+TRIBUDISYUKUR%2C+%0D%0AKECAMATAN+KEBUN+TEBU%2C+KABUPATEN+LAMPUNG+BARAT)&rft.creator=%09Rendi+%09%2C+-&rft.subject=600+Teknologi+(ilmu+terapan)&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=The+increasing+amount+of+coffee+and+people's+interest+in+consuming+coffee+has+%0D%0Amade+Indonesia+the+largest+coffee+producer.+The+business+of+the+women+farmer+%0D%0Agroup+(KWT)+Melati+is+a+Tribudisyukur+robusta+ground+coffee+business+which+is+%0D%0Aone+of+the+women+farmer+group+businesses+in+West+Lampung+Regency.+An+%0D%0Aeffective+marketing+mix+can+increase+sales+and+develop+a+business.+The+research+%0D%0Awas+conducted+in+Pekon+Tribudisyukur%2C+Kebun+Tebu+District%2C+West+Lampung+%0D%0ARegency%2C+in+December+2023-January+2024.+This+research+aims+to+determine+%0D%0Amarketing+mix+strategy+priorities+in+the+KWT+Melati+business+using+the+Analytic+%0D%0AHierarchy+Process+(AHP)+method+to+determine+marketing+mix+strategy+priorities+%0D%0Ain+the+Business.+KWT+Melati.+The+data+obtained+was+analyzed+descriptively+%0D%0Aqualitatively.+The+priorities+that+are+an+alternative+marketing+mix+strategy+for+%0D%0ATribudisyukur+robusta+ground+coffee+are+product+0.444+with+sub+quality+0.399%2C+%0D%0Aprice+0.341+sub+price+based+on+operational+costs+0.500%2C+place+0.137+sub+location+%0D%0Aand+marketing+coverage+0.500%2C+and+promotion+0.078+sub+advertising+0.697.+This+%0D%0Aalternative+marketing+mix+priority+supports+marketing+activities+to+increase+sales+%0D%0Aat+the+KWT+Melati.+%0D%0AKeywords%3A+Coffee%2C+marketing+mix%2C+AHP+Method+%0D%0AMeningkatnya+jumlah+kopi+serta+minat+masyarakat+dalam+mengkonsumsi+kopi+%0D%0Amenjadikan+Indonesia+sebagai+penghasil+kopi+terbesar.+Kelompok+Wanita+Tani+%0D%0A(KWT)+Melati+suatu+usaha+kopi+bubuk+robusta+Tribudisyukur+yang+termasuk+salah+%0D%0Asatu+usaha+Kelompok+Wanita+Tani+yang+ada+di+Kabupaten+Lampung+Barat.+%0D%0ABauran+pemasaran+yang+efektif+dapat+meningkatkan+penjualan+serta+%0D%0Amengembangkan+usaha.+Penelitian+dilaksanakan+di+Pekon+Tribudisyukur%2C+%0D%0AKecamatan+Kebun+Tebu%2C+Kabupaten+Lampung+Barat%2C+pada+bulan+Desember+2023%0D%0AJanuari+2024.+Penelitian+ini+bertujuan+menentukan+prioritas+strategi+bauran+%0D%0Apemasaran+di+KWT+Melati+menggunakan+Metode+Analytic+Hierarchy+Process+%0D%0A(AHP)+untuk+menentukan+prioritas+strategi+bauran+pemasaran+di+KWT+Melati.+%0D%0AData+yang+diperoleh+dianalisis+secara+deskriptif+kualitatif.+Prioritas+yang+menjadi+%0D%0Aalternatif+strategi+bauran+pemasaran+kopi+bubuk+robusta+Tribudisyukur+yaitu+%0D%0Aproduk+0%2C444+dengan+sub+kualitas+0%2C399%2C+harga+0%2C341+sub+harga+berdasarkan+biaya+%0D%0Aoperasional+0%2C500%2C+tempat+0%2C137+sub+lokasi+serta+cakupan+pemasaran+0%2C500%2C+dan+%0D%0Apromosi+0%2C078+sub+periklanan+0%2C697.+Prioritas+alternatif+bauran+pemasaran+ini+%0D%0Amenjadi+pendukung+dalam+kegiatan+pemasaran+untuk+meningkatkan+penjualan+di+%0D%0AKWT+Melati.+%0D%0AKata+Kunci%3A+Kopi%2C+bauran+pemasaran%2C+Metode+AHP%0D%0A&rft.publisher=PERTANIAN&rft.date=2024-06-27&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87456%2F1%2FABSTRAK%2520-%2520rendy%2520Nandang.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87456%2F2%2FSKRIPSI%2520FULL%2520%25281%2529%2520-%2520rendy%2520Nandang.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87456%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN-1%2520-%2520rendy%2520Nandang.pdf&rft.identifier=+++Rendi+%2C+-++(2024)+STRATEGI+BAURAN+PEMASARAN+KOPI+BUBUK+ROBUSTA+(STUDI+KASUS+KWT+MELATI+PEKON+TRIBUDISYUKUR%2C+KECAMATAN+KEBUN+TEBU%2C+KABUPATEN+LAMPUNG+BARAT).++PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F87456%2F