?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PUBLIC+RELATIONS+RADAR+LAMPUNG+ONLINE+DALAM%0D%0AMENJALIN+HUBUNGAN+KERJA+SAMA+DENGAN+INSTANSI+DI%0D%0APROVINSI+LAMPUNG&rft.creator=Muhammmad+%2C+Arria+Imami%09&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Radarlampung.co.id+memiliki+total+21.137.530+pageviewers+versi+Google%0D%0AAnalystics+sejak+Januari+2018+%E2%80%93+Desember+2023.+Serta%2C+pembaca+di+jejaring+media%0D%0Asosial+sebanyak+50.000+%E2%80%93+100.000+kunjungan+perhari%2C+yang+menjadikan+Radar%0D%0ALampung+Online+sebagai+media+online+terpercaya+di+provinsi+Lampung.+Sebagai%0D%0Amedia+online%2C+perlu+membangun+dan+mempertahankan+kredibilitasnya+dengan%0D%0Amenjaga+hubungan+yang+baik+dengan+instansi+yang+diajak+kerja+sama.+Maka+dari%0D%0Aitu%2C+strategi+public+relations+dengan+instansi+di+Lampung+dapat+menciptakan%0D%0Ahubungan+harmonis+dan+saling+menguntungkan+antara+instansi+dan+media+massa%0D%0Aonline+dalam+publikasi.+Tujuan+dari+penelitian+ini+untuk+mengetahui+bagaimana%0D%0Astrategi+Radar+Lampung+online+dalam+rangka+menjaga+dan+membangun+hubungan%0D%0Akerja+sama+publikasi+dengan+instansi+pemerintah+maupun+swasta+di+provinsi%0D%0ALampung.+Penelitian+ini+menggunakan+metode+kualitatif+pendekatan+deskriptif%0D%0Ayaitu+dengan+melakukan+wawancara%2C+observasi%2C+dan+dokumentasi.+Penelitian+ini%0D%0Adianalisis+dengan+strategi+public+relations+menurut+Cutlip+dan+Center%2C+serta+teori%0D%0Arelationship+management+menurut+Hon+dan+Grunig.+Hasil+penelitian+menunjukkan%0D%0Astrategi+public+relations+yang+dilakukan+Radar+Lampung+Online+dilakukan+dengan%0D%0Abaik%2C+dengan+identifikasi+awal+terhadap+pihak-pihak+potensial%2C+melakukan%0D%0Aperencanaan%2C+melakukan+koordinasi+dan+komunikasi%2C+dan+mengevaluasi+hasil+kerja%0D%0Asama+dengan+analytic+pada+website+perusahaan.+Dengan+temuan+bahwa+strategistrategi+tersebut+mendukung+relationship+management%2C+yaitu+menjaga+kepercayaan%0D%0Adengan+menjaga+kualitas+penulisan+berita+dan+pelayanan+secara+profesional%2C%0D%0Amenjaga+komitmen+dengan+mengikuti+penjanjian+kontrak+awal+dan+tidak+melewati%0D%0Abatas+dari+kedua+pihak%2C+menjaga+kepuasan+dengan+memenuhi+harapan+dari+klien+dan%0D%0Aberani+menolak+diawal+jika+tidak+bisa+memenuhi+harapan+tersebut%2C+serta+menjaga%0D%0Akontrol+kebersamaan+dengan+menciptakan+hubungan+bersifat+seimbang+atau+tidak%0D%0Aada+yang+mendominasi.+Selain+itu%2C+juga+ditemukan+bahwa+strategi+yang+dilakukan%0D%0Amenunjukkan+keterkaitan+dengan+marketing+public+relations.%0D%0AKata+kunci%3A+Strategi+Public+relations%2C+Media+Online%2C+Kerja+sama+Publikasi%0D%0ARadarlampung.co.id+has+a+total+of+21%2C137%2C530+pageviewers+according+to+Google%0D%0AAnalytics+from+January+2018+%E2%80%93+December+2023.+Also%2C+readers+on+social+media%0D%0Anetworks+reach+50%2C000+%E2%80%93+100%2C000+visits+per+day%2C+which+makes+Radar+Lampung%0D%0AOnline+a+trusted+online+media+in+Lampung+province.+As+an+online+media%2C+it+is%0D%0Anecessary+to+build+and+maintain+its+credibility+by+maintaining+good+relationships%0D%0Awith+the+agencies+it+collaborates+with.+Therefore%2C+a+public+relations+strategy+with%0D%0Aagencies+in+Lampung+can+create+harmonious+and+mutually+beneficial+relationships%0D%0Abetween+agencies+and+online+mass+media+in+publications.+The+aim+of+this+research%0D%0Ais+to+find+out+how+online+Radar+Lampung's+strategy+is+to+maintain+and+build%0D%0Acollaborative+publication+relationships+with+government+and+private+agencies+in%0D%0ALampung+province.+This+research+uses+a+qualitative+descriptive+approach%2C+namely%0D%0Aby+conducting+interviews%2C+observation+and+documentation.+This+research+was%0D%0Aanalyzed+using+public+relations+strategies+according+to+Cutlip+and+Center%2C+as+well%0D%0Aas+relationship+management+theory+according+to+Hon+and+Grunig.+The+research%0D%0Aresults+show+that+the+public+relations+strategy+carried+out+by+Radar+Lampung%0D%0AOnline+was+carried+out+well%2C+with+initial+identification+of+potential+parties%2C%0D%0Aplanning%2C+coordinating+and+communicating%2C+and+evaluating+the+results+of%0D%0Acollaboration+with+analytics+on+the+company+website.+With+the+findings+that+these%0D%0Astrategies+support+relationship+management%2C+namely+maintaining+trust+by%0D%0Amaintaining+the+quality+of+news+writing+and+professional+services%2C+maintaining%0D%0Acommitment+by+following+the+initial+contract+agreement+and+not+crossing+the+limits%0D%0Aof+both+parties%2C+maintaining+satisfaction+by+meeting+the+expectations+of+clients+and%0D%0Adaring+to+refuse+at+the+beginning+if+they+cannot+meet+these+expectations%2C+and%0D%0Amaintaining+mutual+control+by+creating+a+balanced+relationship+or+no+one%0D%0Adominates.+In+addition%2C+it+was+also+found+that+the+strategies+carried+out+showed+a%0D%0Aconnection+with+marketing+public+relations.Keywords%3A+Public+relations+Strategy%2C+Online+Media%2C+Publication+Collaboration&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+POLITIK++&rft.date=2024-06-27&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87460%2F1%2FABSTRAK%2520-%2520Muhammad%2520Arria%2520Imami.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87460%2F2%2FSKRIPSI%2520FULL%2520-%2520Muhammad%2520Arria%2520Imami.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87460%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Muhammad%2520Arria%2520Imami.pdf&rft.identifier=++Muhammmad+%2C+Arria+Imami+++(2024)+STRATEGI+PUBLIC+RELATIONS+RADAR+LAMPUNG+ONLINE+DALAM+MENJALIN+HUBUNGAN+KERJA+SAMA+DENGAN+INSTANSI+DI+PROVINSI+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+POLITIK+%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F87460%2F