?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PENGGUNAAN+MEDIA+SOSIAL+DAN+KREATIVITAS+TERHADAP+INTENSI+BERWIRAUSAHA+PADA+GENERASI+Z%0D%0A&rft.creator=Atika+Handa%2C+Fitriyani&rft.subject=330+Ekonomi&rft.description=Generasi+Z+dikenal+sebagai+generasi+yang+adaptif+terhadap+teknologi%2C+termasuk+media+sosial%2C+yang+berperan+penting+dalam+mendukung+pengembangan+ide-ide+kreatif+dalam+kewirausahaan.+Penggunaan+media+sosial+memungkinkan+individu+memperoleh+informasi%2C+memperluas+jaringan%2C+dan+mempromosikan+produk+atau+jasa+secara+efektif.+Selain+itu%2C+kreativitas+menjadi+salah+satu+kemampuan+utama+yang+mendorong+individu+dalam+menciptakan+peluang+dan+inovasi+di+dunia+usaha.+Penelitian+ini+bertujuan+untuk+menganalisis+pengaruh+penggunaan+media+sosial+dan+kreativitas+terhadap+intensi+berwirausaha+pada+Generasi+Z+di+Bandar+Lampung.+Metode+penelitian+yang+digunakan+adalah+pendekatan+kuantitatif+dengan+teknik+pengumpulan+data+melalui+kuesioner+yang+disebarkan+kepada+240+responden+generasi+Z+di+Bandar+Lampung.+Data+dianalisis+menggunakan+uji+statistik+regresi+berganda.+Hasil+penelitian+menunjukkan+bahwa+penggunaan+media+sosial+berpengaruh+positif+dan+signifikan+terhadap+intensi+berwirausaha+pada+Generasi+Z+di+Bandar+Lampung+dan+kreativitas+juga+berpengaruh+positif+dan+signifikan+terhadap+intensi+berwirausaha+pada+Generasi+Z+di+Bandar+Lampung.+Berdasarkan+temuan+ini%2C+disarankan+bagi+Generasi+Z+untuk+lebih+proaktif+dalam+berinteraksi+dengan+kontak+yang+berpotensi+memberikan+informasi+kewirausahaan+serta+aktif+dalam+kegiatan+yang+merangsang+kreativitas.+Selain+itu%2C+penting+untuk+meningkatkan+motivasi%2C+pemahaman%2C+dan+dukungan+agar+lebih+yakin+dalam+menetapkan+tujuan+berwirausaha.%0D%0A%0D%0AKata+Kunci%3A+Penggunaan+Media+Sosial%2C+Kreativitas%2C+Intensi+Berwirausaha.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0Asocial+media%2C+which+plays+an+important+role+in+supporting+the+development+of+creative+ideas+in+entrepreneurship.+The+use+of+social+media+allows+individuals+to+obtain+information%2C+expand+networks%2C+and+promote+products+or+services+effectively.+In+addition%2C+creativity+is+one+of+the+main+abilities+that+drives+individuals+in+creating+opportunities+and+innovations+in+the+business+world.+This+study+aims+to+analyze+the+effect+of+social+media+use+and+creativity+on+entrepreneurial+intentions+in+Generation+Z+in+Bandar+Lampung.+The+research+method+used+is+a+quantitative+approach+with+data+collection+techniques+through+questionnaires+distributed+to+240+Generation+Z+respondents+in+Bandar+Lampung.+Data+were+analyzed+using+multiple+regression+statistical+tests.+The+results+of+the+study+indicate+that+the+use+of+social+media+has+a+positive+and+significant+effect+on+entrepreneurial+intentions+in+Generation+Z+in+Bandar+Lampung+and+creativity+also+has+a+positive+and+significant+effect+on+entrepreneurial+intentions+in+Generation+Z+in+Bandar+Lampung.+Based+on+these+findings%2C+it+is+recommended+for+Generation+Z+to+be+more+proactive+in+interacting+with+contacts+who+have+the+potential+to+provide+entrepreneurial+information+and+to+be+active+in+activities+that+stimulate+creativity.+In+addition%2C+it+is+important+to+increase+motivation%2C+understanding%2C+and+support+to+be+more+confident+in+setting+entrepreneurial+goals.%0D%0A%0D%0AKeywords%3A+Social+Media+Usage%2C+Creativity%2C+Entrepreneurial+Intention.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2025-05-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87681%2F1%2FABSTRAK%2520ATIKA%2520HANDA%2520FITRIYANI%25202111011097.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87681%2F2%2FSKRIPSI%2520ATIKA%2520HANDA%2520FITRIYANI%25202111011097.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87681%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN%2520ATIKA%2520HANDA%2520FITRIYANI%25202111011097.pdf&rft.identifier=++Atika+Handa%2C+Fitriyani++(2025)+PENGARUH+PENGGUNAAN+MEDIA+SOSIAL+DAN+KREATIVITAS+TERHADAP+INTENSI+BERWIRAUSAHA+PADA+GENERASI+Z.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F87681%2F