title: ANALISIS KELAYAKAN USAHA PRODUK TELUR ASIN AYAM  LAYER TUA DI KABUPATEN PRINGSEWU
creator: IRSYAD , RAFLI 
subject: 600 Teknologi (ilmu terapan)
subject: 630 Pertanian dan teknologi yang berkaitan
description: Salted egg processing serves to extend shelf life of chicken eggs and enhance flavor.  This study aimed to analyzed the market, technical aspects, and financial feasibility  of a salted egg business using spent old layer chicken in Pringsewu Regency. The  research method applied a survey approach, collecting primary data through  interviews and questionnaires, along with secondary data from literature and  institutional reports. Market analysis used the 4P Marketing Mix approach.  Business location selection employed the Exponential Comparison Method (ECM),  while financial analysis includes BEP, NPV, IRR, Net B/C, and Payback Period.  Research findings indicate business feasibility. Technically, production utilizes a  400-egg capacity liquid curing machine and a cabinet dryer. Pringsewu District  emerges as the most suitable location, scoring an attribute value of 8.131. Financial  indicators show an NPV of IDR 790,434,825, IRR at 65%, Net B/C ratio of 5.93,  and Payback Period of 1.6 years. BEP reaches 4,111 kg or IDR 164,429,708.  Keywords: salted eggs, financial analysis, business feasibility, Exponential  Comparison Method, Payback Period.    Pengasinan telur dilakukan untuk memperpanjang masa simpan telur ayam serta  meningkatkan cita rasa. Penelitian ini bertujuan menganalisis pasar, aspek teknis,  dan kelayakan finansial usaha produksi telur asin ayam layer tua di Kabupaten  Pringsewu. Metode penelitian menggunakan survei dengan data primer dari  wawancara dan kuesioner, serta data sekunder dari literatur dan laporan instansi  terkait. Analisis pasar dilakukan dengan pendekatan Marketing Mix 4P. Lokasi  usaha ditentukan menggunakan Metode Perbandingan Eksponensial (MPE),  sementara analisis finansial mencakup BEP, NPV, IRR, Net B/C, dan Payback  Period. Hasil penelitian menunjukkan usaha layak dijalankan. Aspek teknis,  digunakan mesin pengeraman cair berkapasitas 400 butir dan cabinet dryer. Lokasi  usaha yang paling sesuai adalah Kecamatan Pringsewu dengan nilai atribut 8131.  Secara aspek finansial memiliki nilai NPV Rp. 790.434.825, IRR 65%, Net B/C  5,93, dan Payback Period 1,6 tahun. BEP tercapai pada 4.111 kg atau Rp.  164.429.708.  Kata kunci: telur asin, analisis finansial, kelayakan usaha, Metode Perbandingan  Eksponensial, Payback Period.
publisher: FAKULTAS PERTANIAN
date: 2025-04-17
type: Skripsi
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/87741/1/ABSTRAK.pdf
format: text
identifier: http://digilib.unila.ac.id/87741/2/SKRIPSI%20FULL.pdf
format: text
identifier: http://digilib.unila.ac.id/87741/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf
identifier:   IRSYAD , RAFLI   (2025) ANALISIS KELAYAKAN USAHA PRODUK TELUR ASIN AYAM LAYER TUA DI KABUPATEN PRINGSEWU.  FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG.     
relation: http://digilib.unila.ac.id/87741/