?url_ver=Z39.88-2004&rft_id=2054231002&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+PEMASARAN+PRODUK%0D%0ATELUR+ASIN+AYAM+LAYER+TUA&rft.creator=MUHAMMAD+ABUZAR+%2C+GHIFARI+&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=The+innovation+of+salted+egg+products+made+from+old+laying+hens'+eggs+was%0D%0Adeveloped+as+an+alternative+to+reduce+production+costs+and+provide+consumers+with%0D%0Aa+variety+of+egg-based+products.+This+study+aimed+to+analyze+internal+and+external%0D%0Afactors+influencing+marketing+strategies%2C+formulate+alternative+strategies%2C+and%0D%0Adetermine+priority+strategies+in+marketing+salted+egg+products+from+old+layer%0D%0Achickens.+The+method+used+was+a+survey+with+a+descriptive+qualitative+and%0D%0Aquantitative+approach.+Data+were+collected+through+interviews%2C+observations%2C+and%0D%0Aliterature+studies%2C+and+were+analyzed+using+IFE%2C+EFE%2C+IE%2C+SWOT%2C+and+QSPM%0D%0Amatrices.+The+results+showed+that+the+main+strength+factor+was+product+quality%2C%0D%0Awhile+the+main+weakness+was+the+lack+of+promotional+activities.+The+greatest%0D%0Aopportunity+was+the+high+potential+of+market+acceptance%2C+and+the+major+threat+came%0D%0Afrom+competition+with+similar+businesses.+The+priority+strategies+that+could+be%0D%0Aimplemented+included+increasing+promotions+through+online+media%2C+optimizing%0D%0Aproduct+quality+and+competitive+pricing%2C+and+introducing+product+innovations+to%0D%0Aretain+customers.+These+strategies+were+expected+to+enhance+product%0D%0Acompetitiveness+in+the+market+and+support+business+sustainability.%0D%0AKeywords%3A+salted+eggs%2C+old+layer+chickens%2C+marketing+strategy%2C+SWOT%2C+QSPM%0D%0A%0D%0AInovasi+produk+telur+asin+berbahan+dasar+telur+ayam+layer+tua+dikembangkan%0D%0Asebagai+alternatif+untuk+menekan+biaya+produksi+dan+memberikan+variasi+olahan%0D%0Atelur+kepada+konsumen.+Penelitian+bertujuan+untuk+menganalisis+faktor-faktor%0D%0Ainternal+dan+eksternal+yang+memengaruhi+strategi+pemasaran%2C+merumuskan%0D%0Aalternatif+strategi%2C+serta+menentukan+strategi+prioritas+dalam+pemasaran+produk+telur%0D%0Aasin+ayam+layer+tua.+Metode+yang+digunakan+adalah+survei+dengan+pendekatan%0D%0Adeskriptif+kualitatif+dan+kuantitatif.+Data+dikumpulkan+melalui+wawancara%2C%0D%0Aobservasi%2C+serta+studi+literatur%2C+dan+dianalisis+menggunakan+matriks+IFE%2C+EFE%2C+IE%2C%0D%0ASWOT%2C+dan+QSPM.+Hasil+penelitian+menunjukkan+bahwa+faktor+kekuatan+utama%0D%0Ayaitu+kualitas+produk%2C+sementara+kelemahan+utama+yaitu+m+mnya+aktivitas+promosi.%0D%0APeluang+terbesar+adalah+potensi+penerimaan+pasar+yang+tinggi%2C+dan+ancaman%0D%0Aterbesar+berasal+dari+persaingan+usaha+sejenis.+Strategi+prioritas+yang+dapat%0D%0Adiimplementasikan+yaitu+dengan+meningkatkan+promosi+melalui+media+online%2C%0D%0Amengoptimalkan+kualitas+produk+dan+harga+kompetitif%2C+serta+menghadirkan+inovasi%0D%0Aproduk+untuk+mempertahankan+konsumen.+Strategi+diharapkan+mampu%0D%0Ameningkatkan+daya+saing+produk+di+pasar+dan+mendukung+keberlanjutan+usaha.%0D%0AKata+kunci%3A+telur+asin%2C+ayam+layer+tua%2C+strategi+pemasaran%2C+SWOT%2C+QSPM.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2025-04-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87742%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87742%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87742%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+ABUZAR+%2C+GHIFARI+++(2025)+ANALISIS+STRATEGI+PEMASARAN+PRODUK+TELUR+ASIN+AYAM+LAYER+TUA.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F87742%2F