?url_ver=Z39.88-2004&rft_id=2153031004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+LAYANAN+DAN+KEPERCAYAAN%0D%0ATERHADAP+LOYALITAS+PELANGGAN+DENGAN%0D%0AMEMPERHATIKAN+KEPUASAN+PELANGGAN%0D%0APADA+MAHASISWA+PENGGUNA+LAYANAN%0D%0AJASA+TRANSPORTASI+ONLINE+(JEK-LA)%0D%0ADI+FKIP%2C+UNIVERSITAS+LAMPUNG&rft.creator=NADHIA+SARI+%2C+DEWI+&rft.subject=370+Pendidikan&rft.subject=407+Pendidikan%2C+riset+dan+topik+terkait+tentang+Bahasa&rft.description=Perkembangan+bisnis+saat+ini+memiliki+banyak+tantangan%2C+terutama+dalam%0D%0Amenciptakan+kesetiaan+pelanggan+untuk+terus+menggunakan+layanan+jasa%0D%0Atransportasi+online.+Hal+ini+dapat+menyebabkan+keraguan+hingga+mudah+goyah%0D%0Auntuk+beralih+ke+layanan+lain.+Maka%2C+tujuan+penelitian+ini+adalah+untuk+menganalisis%0D%0Adari+segi+kualitas+layanan%2C+kepercayaan%2C+dan+kepuasan+pelanggan%2C+baik+secara%0D%0Aparsial+maupun+simultan+terhadap+loyalitas+pelanggan+pada+mahasiswa+pengguna%0D%0Alayanan+jasa+transportasi+online+(Jek-La)+di+FKIP%2C+Universitas+Lampung.%0D%0AMetode+yang+digunakan+ialah+penelitian+kuantitatif+dengan+pendekatan+ex%0D%0Apost+facto.+Sampel+yang+digunakan+sebanyak+85+mahasiswa.+Hasil+penelitian%0D%0Amenunjukkan+bahwa%3A+1)+Kualitas+Layanan+memberikan+pengaruh+negatif+terhadap%0D%0AKepuasan+Pelanggan+dan+Loyalitas+Pelanggan+secara+parsial+baik+secara+langsung%0D%0Amaupun+secara+tidak+langsung%3B+2)+Kepercayaan+memberikan+pengaruh+secara%0D%0Alangsung+terhadap+Kepuasan+Pelanggan+dan+Loyalitas+Pelanggan+secara+parsial+baik%0D%0Asecara+langsung+maupun+tidak+langsung%3B+3)+Kepuasan+Pelanggan+memberikan%0D%0Apengaruh+secara+langsung+terhadap+loyalitas+pelanggan%3B+4)+Kualitas+Layanan+dan%0D%0AKepercayaan+memiliki+hubungan+positif+secara+bersama-sama%3B+5)+Kualitas+Layanan%0D%0Adan+Kepercayaan+memberikan+pengaruh+secara+simultan+terhadap+Kepuasan%0D%0APelanggan%3B+dan+6)+Kualitas+Layanan%2C+Kepercayaan+dan+Kepuasan+Pelanggan+secara%0D%0Asimultan+memberikan+pengaruh+terhadap+Loyalitas+Pelanggan.%0D%0AKata+kunci%3A+Kepercayaan%2C+Kepuasan+Pelanggan%2C+Kualitas+Layanan%2C+Loyalitas%0D%0APelanggan%0D%0A%0D%0AThe+current+business+development+has+many+challenges%2C+especially+in%0D%0Acreating+customer+loyalty+to+continue+using+online+transportation+services.+This+can%0D%0Alead+to+doubts+and+easy+faltering+to+switch+to+other+services.+Therefore%2C+the+purpose%0D%0Aof+this+study+is+to+analyze+in+terms+of+service+quality%2C+trust%2C+and+customer%0D%0Asatisfaction%2C+both+partially+and+simultaneously+on+customer+loyalty+in+students+who%0D%0Ause+online+transportation+services+(Jek-La)+at+FKIP%2C+University+of+Lampung.%0D%0AThe+method+used+is+quantitative+research+with+an+ex+post+facto+approach.%0D%0AThe+sample+used+was+85+students.+The+results+of+the+study+show+that%3A+1)+Service%0D%0AQuality+has+a+negative+influence+on+Customer+Satisfaction+and+Customer+Loyalty%0D%0Apartially+both+directly+and+indirectly%3B+2)+Trust+has+a+direct+influence+on+Customer%0D%0ASatisfaction+and+Customer+Loyalty+partially+either+directly+or+indirectly%3B+3)%0D%0ACustomer+Satisfaction+has+a+direct+influence+on+customer+loyalty%3B+4)+Service+Quality%0D%0Aand+Trust+have+a+positive+relationship+together%3B+5)+Service+Quality+and+Trust+have+a%0D%0Asimultaneous+influence+on+Customer+Satisfaction%3B+and+6)+Service+Quality%2C+Customer%0D%0ATrust+and+Satisfaction+simultaneously+affect+Customer+Loyalty.%0D%0AKeywords%3ACustomer+Loyalty%2C+Customer+Satisfaction%2C+Service+Quality%2C+Trust.&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2025-05-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87929%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87929%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87929%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++NADHIA+SARI+%2C+DEWI+++(2025)+PENGARUH+KUALITAS+LAYANAN+DAN+KEPERCAYAAN+TERHADAP+LOYALITAS+PELANGGAN+DENGAN+MEMPERHATIKAN+KEPUASAN+PELANGGAN+PADA+MAHASISWA+PENGGUNA+LAYANAN+JASA+TRANSPORTASI+ONLINE+(JEK-LA)+DI+FKIP%2C+UNIVERSITAS+LAMPUNG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F87929%2F