?url_ver=Z39.88-2004&rft_id=2111021076&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PENGEMBANGAN+WISATA+PENANGKARAN+RUSA+TAHURA+WAR+KEMILING+BANDAR+LAMPUNG%0D%0A&rft.creator=ANATASIA+%2C+LIORALAEL+&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=Dalam+konteks+pengembangan+pariwisata%2C+penangkaran+rusa+berperan+sebagai+daya+tarik+yang+%0D%0Amenggabungkan+aspek+konservasi%2C+rekreasi%2C+dan+pendidikan.+Penelitian+ini+dilakukan+di+kawasan+%0D%0ATaman+Hutan+Raya+(Tahura)+Wan+Abdul+Rachman%2C+Kemiling%2C+Bandar+Lampung%2C+yang+memiliki+%0D%0Apotensi+wisata+konservasi+melalui+penangkaran+rusa+timor+(Cervus+timorensis).+Tujuan+penelitian+%0D%0Aini+adalah+untuk+merumuskan+strategi+pengembangan+wisata+penangkaran+rusa+guna+meningkatkan+%0D%0Ajumlah+kunjungan+dan+nilai+manfaat+konservasi.+Metode+yang+digunakan+adalah+Analytical+%0D%0AHierarchy+Process+(AHP)+melalui+tahapan+penyusunan+hierarki%2C+perbandingan+berpasangan%2C+%0D%0Apenentuan+bobot+prioritas%2C+hingga+sintesis+alternatif+dengan+menggunakan+Expert+Choice.+Hasil+%0D%0Aanalisis+menunjukkan+bahwa+kesejahteraan+dan+kesehatan+rusa+merupakan+kriteria+dengan+bobot+%0D%0Aprioritas+tertinggi%2C+diikuti+oleh+promosi+dan+pemasaran%2C+pengelolaan+serta+pelayanan+pengunjung%2C+%0D%0Adan+terakhir+infrastruktur.+Strategi+utama+yang+disarankan+adalah+perawatan+kesehatan+satwa+%0D%0Asecara+rutin%2C+pemeliharaan+habitat%2C+optimalisasi+promosi+melalui+media+sosial%2C+serta+peningkatan+%0D%0Akualitas+fasilitas+wisata.+Penelitian+ini+menyimpulkan+bahwa+pendekatan+AHP+mampu+%0D%0Amenghasilkan+strategi+pengembangan+yang+efektif%2C+terukur%2C+dan+berkelanjutan.+%0D%0A%0D%0AKata+Kunci%3A+Analytical+Hierarchy+Process+(AHP)%2C+Penangkaran+Rusa%2C+Strategi+%0D%0APengembangan%0D%0A%0D%0AIn+the+context+of+tourism+development%2C+deer+breeding+centers+serve+as+attractions+that+combine+%0D%0Aaspects+of+conservation%2C+recreation%2C+and+education.+This+study+was+conducted+in+the+Wan+Abdul+%0D%0ARachman+Grand+Forest+Park+(Tahura)%2C+located+in+Kemiling%2C+Bandar+Lampung%2C+which+holds+%0D%0Aconservation+tourism+potential+through+the+breeding+of+Timor+deer+(Cervus+timorensis).+The+%0D%0Aobjective+of+this+research+is+to+formulate+a+development+strategy+for+the+deer+breeding+tourism+site+%0D%0Ato+increase+visitor+numbers+and+conservation+benefits.+The+method+used+is+the+Analytical+%0D%0AHierarchy+Process+(AHP)%2C+involving+the+stages+of+hierarchy+structuring%2C+pairwise+comparisons%2C+%0D%0Adetermination+of+priority+weights%2C+and+synthesis+of+alternatives+using+Expert+Choice.+The+analysis+%0D%0Aresults+indicate+that+animal+welfare+and+health+are+the+top+priority+criteria%2C+followed+by+promotion+%0D%0Aand+marketing%2C+visitor+management+and+services%2C+and+finally+infrastructure.+The+main+strategies+%0D%0Arecommended+are+regular+animal+health+care%2C+habitat+maintenance%2C+optimization+of+promotion+%0D%0Athrough+social+media%2C+and+improvement+of+tourism+facility+quality.+This+study+concludes+that+the+%0D%0AAHP+approach+is+capable+of+producing+effective%2C+measurable%2C+and+sustainable+development+%0D%0Astrategies.%0D%0A%0D%0AKeywords%3A+Analytical+Hierarchy+Process+(AHP)%2C+Deer+Breeding%2C+Development+Strategy&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2025-05-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87930%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87930%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F87930%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ANATASIA+%2C+LIORALAEL+++(2025)+STRATEGI+PENGEMBANGAN+WISATA+PENANGKARAN+RUSA+TAHURA+WAR+KEMILING+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F87930%2F