?url_ver=Z39.88-2004&rft_id=2111011064&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSONAL+BRANDING+DAN+MODAL+SOSIAL+TERHADAP+KESIAPAN+KERJA%0D%0A%0D%0A(Studi+Penggunaan+LinkedIn+Pada+Alumni+Universitas+Lampung)+&rft.creator=DINDA%2C+HERNANDA&rft.subject=330+Ekonomi&rft.description=Dunia+kerja+saat+ini+mengharapkan+sumber+daya+manusia+yang+kompeten%2C+fleksibel%2C+dan+siap+menghadapi+perubahan.+Salah+satu+pencetak+sumber+daya+manusia+yang+siap+dalam+dunia+kerja+ialah+Perguruan+Tinggi.+Terdapat+faktor+yang+dapat+memengaruhi+kesiapan+kerja+yaitu+personal+branding+dan+modal+sosial.+Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+personal+branding+dan+modal+sosial+terhadap+kesiapan+kerja+dengan+memanfaatkan+LinkedIn+sebagai+media+sosial.+Penelitian+ini+menggunakan+metodelogi+kuantitatif+dengan+pengumpulan+data+melalui+kuesioner+yang+disebarkan+kepada+165+alumni+Universitas+Lampung+yang+aktif+menggunakan+LinkedIn+dengan+menggunakan+skala+likert.+Metode+pengambilan+sampel+menggunakan+teknik+purposive+sampling.+Analisis+data+yang+digunakan+adalah+analisis+linear+berganda+dengan+bantuan+alat+menggunakan+SPSS%0D%0A26.+Hasil+penelitian+ini+mendukung+hipotesis+yang+telah+diajukan+yaitu+personal+branding+berpengaruh+positif+dan+signifikan+terhadap+kesiapan+kerja%2C+serta+modal+sosial+berpengaruh+positif+dan+signifikan+terhadap+kesiapan+kerja.+Saran+dari+penelitian+ini+adalah+alumni+Universitas+Lampung+yang+aktif+menggunakan+LinkedIn+dapat+mengembangkan+citra+professional+menjadi+lebih+baik+dengan+memperluas+jaringan+professional+atau+koneksi+di+LinkedIn%2C+selain+itu+alumni+juga+perlu+memperdalam+keterampilan+kerja+terkait+keterampilan+manajemen+proyek+termasuk+anggaran%2C+waktu%2C+dan+kualitas+guna+meningkatkan+daya+saing+di+pasar+kerja.+Para+alumni+juga+perlu+meningkatkan+kerja+sama+tim+dengan+meningkatkan+kemampuan+mengidentifikasi%2C+merumuskan%2C+dan+menganalisis+masalah+secara+efektif.+Mahasiswa+juga+diharapkan+dapat+mulai+investasi+waktu+dalam+personal+branding+dan+modal+sosial+memberikan+keunggulan+saat+memasuki+pasar+kerja.%0D%0AKata+Kunci%3A+Personal+Branding%2C+Modal+Sosial%2C+Kesiapan+Kerja%0D%0A%0D%0AToday's+work+world+expects+competent%2C+flexible%2C+and+change-ready+human+resources.+One+of+the+producers+of+human+resources+who+are+ready+for+the+world+of+work+is+Higher+Education.+There+are+factors+that+can+influence+work+readiness%2C+namely+personal+branding+and+social+capital.+This+study+aims+to+determine+the+effect+of+personal+branding+and+social+capital+on+work+readiness+by+utilizing+LinkedIn+as+social+media.+This+study+uses+quantitative+methodology+with+data+collection+through+questionnaires+distributed+to+165+alumni+of+the+University+of+Lampung+who+actively+use+LinkedIn+using+a+Likert+scale.+The+sampling+method+uses+purposive+sampling+technique.+Data+analysis+used+is+multiple+linear+analysis+with+the+help+of+tools+using+SPSS+26.+The+results+of+this+study+support+the+hypothesis+that+has+been+proposed%2C+namely+personal+branding+has+a+positive+and+significant+effect+on+work+readiness%2C+and+social+capital+has+a+positive+and+significant+effect+on+work+readiness.+The+suggestion+from+this+study+is+that+alumni+of+the+University+of+Lampung+who+actively+use+LinkedIn+can+develop+a+better+professional+image%2C+by+expanding+their+professional+network+or+connections+on+LinkedIn.+In+addition%2C+alumni+also+need+to+deepen+their+work+skills+related+to+project+management+skills+including+budget%2C+time%2C+and+quality+in+order+to+increase+competitiveness+in+the+job+market.+Alumni+also+need+to+improve+teamwork+by+improving+their+ability+to+identify%2C+formulate%2C+and+analyze+problems+effectively.+Students+are+also+expected+to+start+investing+time+in+personal+branding+and+social+capital+to+provide+an+advantage+when+entering+the+job+market.%0D%0AKeywords%3A+Personal+Branding%2C+Social+Capital%2C+Work+Readiness&rft.publisher=EKONOMI+DAN+BISNIS&rft.date=2025-05-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88047%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88047%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88047%2F3%2F3.%2520SKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++DINDA%2C+HERNANDA++(2025)+PENGARUH+PERSONAL+BRANDING+DAN+MODAL+SOSIAL+TERHADAP+KESIAPAN+KERJA+(Studi+Penggunaan+LinkedIn+Pada+Alumni+Universitas+Lampung).++EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88047%2F