?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THEEFFECT+OF+SOCIAL+COMMERCE+CONSTRUCT+ON+PURCHASE%0D%0AINTENTION+AND+CUSTOMER+TRUST+ASMEDIATING+VARIABLE+IN+TIKTOK%0D%0ASHOP+(STUDYOFTIKTOKUSER+IN+BANDARLAMPUNG)&rft.creator=%09Ar%E2%80%99fira+%2C+Sifana+Sausania&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Penelitian+ini+menginvestigasi+dampak+Konstruksi+Social+Commerce+terhadap%0D%0Akepercayaan+konsumen+dan+niat+beli+di+TikTok+Shop.+Di+era+globalisasi+yang%0D%0Aberkembang+pesat+ini%2C+digitalisasi+telah+mengubah+cara+manusia+berkomunikasi+dan%0D%0Amelakukan+bisnis.+Indonesia%2C+dengan+populasi+pengguna+internet+terbesar+ketiga+di%0D%0AAsia%2C+menjadi+lokasi+penting+untuk+memahami+bagaimana+platform+media+sosial+seperti%0D%0AWhatsApp%2C+Instagram%2C+Facebook%2C+dan+TikTok+memengaruhi+perilaku+konsumen.%0D%0ATikTok%2C+dengan+pertumbuhannya+yang+cepat%2C+menjadi+platform+potensial+untuk+Social%0D%0ACommerce.+Penelitian+ini+bertujuan+untuk+menjawab+pertanyaan+apakah+Konstruksi%0D%0ASocial+Commerce+secara+signifikan+memengaruhi+Kepercayaan+Konsumen+dan+Niat%0D%0ABeli+dalam+TikTok+Shop.+Hasil+dari+studi+ini+memperkuat+dan+menerima+keempat%0D%0Ahipotesis%2C+menunjukkan+bahwa+faktor-faktor+ini+memiliki+dampak+positif+yang%0D%0Asignifikan+dalam+konteks+TikTok+Shop.+Ini+memberikan+bukti+empiris+tentang%0D%0Apentingnya+Konstruksi+Social+Commerce+dalam+membangun+kepercayaan+konsumen%0D%0Adan+memengaruhi+niat+beli%2C+serta+peran+mediasi+Kepercayaan+Konsumen+dalam%0D%0Ahubungan+antara+Konstruksi+Social+Commerce+dan+niat+beli+di+platform+ini.+Implikasi%0D%0Adari+temuan+ini+dapat+membantu+bisnis+dalam+merancang+strategi+pemasaran+yang+lebih%0D%0Aefektif+dalam+lanskap+digital+yang+selalu+berubah.%0D%0AKata+Kunci%3A+Pemasaran+Digital%2C+Konstruksi+Social+Commerce%2C+Niat+Beli%2C+dan%0D%0AKepuasan+Konsumen.%0D%0AThis+research+investigates+the+impact+of+social+commerce+constructs+on+consumer+trust%0D%0Aand+purchase+intention+in+TikTok+Shop.+In+the+rapidly+evolving+era+of+globalization%2C%0D%0Adigitalization+has+transformed+the+way+humans+communicate+and+conduct+business.%0D%0AIndonesia%2C+with+the+third-largest+internet+user+population+in+Asia%2C+serves+as+a+crucial%0D%0Alocation+to+understand+how+social+media+platforms+such+as+WhatsApp%2C+Instagram%2C%0D%0AFacebook%2C+and+TikTok+influence+consumer+behavior.+TikTok%2C+with+its+rapid+growth%2C%0D%0Astands+out+as+a+potential+platform+for+social+commerce.+This+research+seeks+to+answer%0D%0Athe+question+of+whether+social+commerce+constructs+significantly+affect+consumer+trust%0D%0Aand+purchase+intention+within+TikTok+Shop.+The+results+of+this+study+reinforce+and%0D%0Aaccept+all+four+hypotheses%2C+demonstrating+that+these+factors+have+a+significant+positive%0D%0Aimpact+in+the+context+of+TikTok+Shop.+This+provides+empirical+evidence+of+the%0D%0Aimportance+of+social+commerce+constructs+in+building+consumer+trust+and+influencing%0D%0Apurchase+intentions%2C+as+well+as+the+mediating+role+of+consumer+trust+in+the+relationship%0D%0Abetween+social+commerce+constructs+and+purchase+intention+on+this+platform.+The%0D%0Apractical+implications+of+these+findings+can+assist+businesses+in+designing+more%0D%0Aeffective+marketing+strategies+in+the+ever-changing+digital+landscape.%0D%0AKeywords%3A+Digital+Marketing%2C+Social+Commerce+Construct%2C+Purchase+Intention%2C+and%0D%0ACustomer+Trust.&rft.publisher=EKONOMI+DAN+BISNIS&rft.date=2024-06-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88067%2F3%2FABSTRAK%2520Ar%25E2%2580%2599fira%2520Sifana%2520Sausania_1991011007%2520-%2520Arfira%2520Sifana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88067%2F4%2FSKRIPSI%2520Full%2520Dapus%2520Ar%25E2%2580%2599fira%2520Sifana%2520S_1991011007%2520-%2520Arfira%2520Sifana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88067%2F1%2FSKRIPSI%2520TANPA%2520BAB%25204%2520Ar%25E2%2580%2599fira%2520Sifana%2520S_1991011007%2520-%2520Arfira%2520Sifana.pdf&rft.identifier=+++Ar%E2%80%99fira+%2C+Sifana+Sausania++(2024)+THEEFFECT+OF+SOCIAL+COMMERCE+CONSTRUCT+ON+PURCHASE+INTENTION+AND+CUSTOMER+TRUST+ASMEDIATING+VARIABLE+IN+TIKTOK+SHOP+(STUDYOFTIKTOKUSER+IN+BANDARLAMPUNG).++EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88067%2F