<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG)"^^ . "Penelitian ini menginvestigasi dampak Konstruksi Social Commerce terhadap\r\nkepercayaan konsumen dan niat beli di TikTok Shop. Di era globalisasi yang\r\nberkembang pesat ini, digitalisasi telah mengubah cara manusia berkomunikasi dan\r\nmelakukan bisnis. Indonesia, dengan populasi pengguna internet terbesar ketiga di\r\nAsia, menjadi lokasi penting untuk memahami bagaimana platform media sosial seperti\r\nWhatsApp, Instagram, Facebook, dan TikTok memengaruhi perilaku konsumen.\r\nTikTok, dengan pertumbuhannya yang cepat, menjadi platform potensial untuk Social\r\nCommerce. Penelitian ini bertujuan untuk menjawab pertanyaan apakah Konstruksi\r\nSocial Commerce secara signifikan memengaruhi Kepercayaan Konsumen dan Niat\r\nBeli dalam TikTok Shop. Hasil dari studi ini memperkuat dan menerima keempat\r\nhipotesis, menunjukkan bahwa faktor-faktor ini memiliki dampak positif yang\r\nsignifikan dalam konteks TikTok Shop. Ini memberikan bukti empiris tentang\r\npentingnya Konstruksi Social Commerce dalam membangun kepercayaan konsumen\r\ndan memengaruhi niat beli, serta peran mediasi Kepercayaan Konsumen dalam\r\nhubungan antara Konstruksi Social Commerce dan niat beli di platform ini. Implikasi\r\ndari temuan ini dapat membantu bisnis dalam merancang strategi pemasaran yang lebih\r\nefektif dalam lanskap digital yang selalu berubah.\r\nKata Kunci: Pemasaran Digital, Konstruksi Social Commerce, Niat Beli, dan\r\nKepuasan Konsumen.\r\nThis research investigates the impact of social commerce constructs on consumer trust\r\nand purchase intention in TikTok Shop. In the rapidly evolving era of globalization,\r\ndigitalization has transformed the way humans communicate and conduct business.\r\nIndonesia, with the third-largest internet user population in Asia, serves as a crucial\r\nlocation to understand how social media platforms such as WhatsApp, Instagram,\r\nFacebook, and TikTok influence consumer behavior. TikTok, with its rapid growth,\r\nstands out as a potential platform for social commerce. This research seeks to answer\r\nthe question of whether social commerce constructs significantly affect consumer trust\r\nand purchase intention within TikTok Shop. The results of this study reinforce and\r\naccept all four hypotheses, demonstrating that these factors have a significant positive\r\nimpact in the context of TikTok Shop. This provides empirical evidence of the\r\nimportance of social commerce constructs in building consumer trust and influencing\r\npurchase intentions, as well as the mediating role of consumer trust in the relationship\r\nbetween social commerce constructs and purchase intention on this platform. The\r\npractical implications of these findings can assist businesses in designing more\r\neffective marketing strategies in the ever-changing digital landscape.\r\nKeywords: Digital Marketing, Social Commerce Construct, Purchase Intention, and\r\nCustomer Trust."^^ . "2024-06-12" . . . . . "EKONOMI DAN BISNIS"^^ . . . . . . . "Sifana Sausania"^^ . "\tAr’fira "^^ . "Sifana Sausania \tAr’fira "^^ . . . . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (File PDF)"^^ . . . "SKRIPSI TANPA BAB 4 Ar’fira Sifana S_1991011007 - Arfira Sifana.pdf"^^ . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (File PDF)"^^ . . . "ABSTRAK Ar’fira Sifana Sausania_1991011007 - Arfira Sifana.pdf"^^ . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (File PDF)"^^ . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . 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"small.jpg"^^ . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (Other)"^^ . . . . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (Other)"^^ . . . . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (Other)"^^ . . . . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (Other)"^^ . . . . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE\r\nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK\r\nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #88067 \n\nTHEEFFECT OF SOCIAL COMMERCE CONSTRUCT ON PURCHASE \nINTENTION AND CUSTOMER TRUST ASMEDIATING VARIABLE IN TIKTOK \nSHOP (STUDYOFTIKTOKUSER IN BANDARLAMPUNG)\n\n" . "text/html" . . . "300 Ilmu sosial" . . . "330 Ekonomi" . . . "650 Manajemen dan layanan tambahan" . .