?url_ver=Z39.88-2004&rft_id=2014131001&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SISTEM+PEMASARAN+RAJUNGAN+DI+KECAMATAN%0D%0ALABUHAN+MARINGGAI+KABUPATEN+LAMPUNG+TIMUR&rft.creator=RAHMADI+%2C+NUGROHO&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+study+aims+to+analyze+the+blue+swimming+crab+marketing+system+in+Labuhan%0D%0AMaringgai+District%2C+East+Lampung+Regency.+This+research+was+conducted+using%0D%0Aquantitative+descriptive+analysis+methods+and+survey+methods+by+analyzing+SCP%0D%0A(Structure%2C+Conduct%2C+and+Performance).+Data+collection+was+carried+out+from%0D%0ANovember+to+December+2023.+This+research+was+conducted+in+Muara+Gading+Mas%0D%0AVillage+and+Margasari+Village%2C+Labuhan+Maringgai+District%2C+East+Lampung%0D%0ARegency.+The+number+of+respondents+was+60+respondents+who+came+from%0D%0Afishermen%2C+middleman%2C+miniplant+owners+in+Labuhan+Maringgai+Regency%2C+and+UPI%0D%0Ain+Lampung+Province.+The+research+results+show+that+the+marketing+channel+for%0D%0Ablue+swimming+crab+in+Labuhan+Maringgai+District+has+two+marketing+channels%2C%0D%0Anamely+Marketing+Channel+I+(fisherman-miniplant-UPI)%2C+and+Marketing+Channel%0D%0AII+(fisherman-middleman-miniplant-UPI).+The+marketing+margin+for+blue%0D%0Aswimming+crab+blue+swimming+crab+in+Labuhan+Maringgai+District%2C+supervisory%0D%0Amarketers+have+a+marketing+margin+of+IDR19.941.+Miniplant+marketing+margin+in%0D%0AMarketing+Channel+I+is+IDR130.551+and+Marketing+Channel+II+is+IDR132.047.%0D%0AUPI's+marketing+margin+on+Marketing+Channels+I+and+II+is+IDR184.000.+The+RPM%0D%0A(Ratio+Profit+Margin)+of+the+blue+swimming+crab+marketing+channel+in+Labuhan%0D%0AMaringgai+District+is+efficient+because+it+has+a+value+of+more+than+zero+(%CF%80i%2Fbti+%3E+0).%0D%0AThe+profit+margin+ratio+value+for+each+marketing+channel+for+the+middleman+is+1%2C37%2C%0D%0Athe+miniplant+is+2%2C07%2C+2%2C10%2C+and+the+fish+processing+unit+is+0%2C47.+Fisherman%E2%80%99s+share%0D%0Aof+blue+swimming+crab+in+Labuhan+Maringgai+District+in+every+marketing+channel%0D%0Ais+inefficient+because+it+has+a+share+value+of+less+than+50%25.+Fisherman%E2%80%99s+share%0D%0Avalue+for+Marketing+Channel+I+is+37%25%2C+and+Marketing+Channel+II+has+a+value+of%0D%0A33%25.+The+marketing+efficiency+of+blue+swimming+crab+blue+swimming+crab+in%0D%0ALabuhan+Maringgai+District+in+each+marketing+channel+is+inefficient+because+it+has%0D%0Aa+value+of+more+than+5%25+(Eps+%3E+5%25)%2C+except+middleman.%0D%0AKeyword%3A+blue+swimming+crab%2C+efficiency%2C+fisherman%2C+marketing%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+sistem+pemasaran+rajungan+di%0D%0AKecamatan+Labuhan+Maringgai+Kabupaten+Lampung+Timur.+Penelitian+ini%0D%0Adilakukan+dengan+metode+analisis+deskriptif+kuantitatif+dan+metode+survei+dengan%0D%0Aanalisis+SCP+(Struktur%2C+Perilaku%2C+dan+Kinerja+Pasar).+Pengumpulan+data+dilakukan%0D%0Apada+bulan+November+sampai+Desember+2023.+Penelitian+ini+dilakukan+di+Desa%0D%0AMuara+Gading+Mas+dan+Desa+Margasari%2C+Kecamatan+Labuhan+Maringgai%2C%0D%0AKabupaten+Lampung+Timur.+Jumlah+responden+sebanyak+60+responden+yang%0D%0Aberasal+dari+nelayan%2C+pembina+nelayan%2C+pemilik+miniplant+di+Kecamatan+Labuhan%0D%0AMaringgai%2C+dan+unit+pengolahan+ikan+di+Provinsi+Lampung.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+saluran+pemasaran+rajungan+di+Kecamatan+Labuhan%0D%0AMaringgai+mempunyai+dua+saluran+pemasaran+yaitu+Saluran+Pemasaran+I+(nelayanminiplant-%0D%0AUPI)%2C+dan+Saluran+Pemasaran+II+(nelayan-pembuat-miniplant-UPI).%0D%0AMargin+pemasaran+rajungan+di+Kecamatan+Labuhan+Maringgai+pelaku+pemasaran%0D%0Apembina+mempunyai+margin+pemasaran+sebesar+Rp19.941.+Margin+pemasaran%0D%0Aminiplant+pada+Saluran+Pemasaran+I+sebesar+Rp130.551+dan+Saluran+Pemasaran+II%0D%0Asebesar+Rp132.047.+Margin+pemasaran+UPI+pada+Saluran+Pemasaran+I+dan+II%0D%0Asebesar+Rp184.000.+RPM+(Ratio+Profit+Margin)+saluran+pemasaran+rajungan+di%0D%0AKecamatan+Labuhan+Maringgai+efisien+karena+memiliki+nilai+lebih+dari+nol+(%CF%80i%2Fbti%0D%0A%3E+0).+Nilai+ratio+profit+margin+disetiap+saluran+pemasaran+pada+pembina+senilai%0D%0A1%2C37%2C+miniplant+senilai+2%2C07%2C+2%2C10%2C+dan+unit+pengolahan+ikan+senilai+0%2C47.%0D%0AFisherman%E2%80%99s+share+rajungan+di+Kecamatan+Labuhan+Maringgai+disetiap+saluran%0D%0Apemasaran+tidak+efisien+karena+memiliki+nilai+share+kurang+dari+50%25.+Nilai%0D%0Afisherman%E2%80%99s+share+Saluran+Pemasaran+I+sebesar+37%25%2C+dan+Saluran+Pemasaran+II%0D%0Amemiliki+nilai+sebesar+33%25.+Efisiensi+pemasaran+rajungan+di+Kecamatan+Labuhan%0D%0AMaringgai+pada+setiap+saluran+pemasaran+tidak+efisien+karena+nilai+lebih+dari+5%25%0D%0A(Eps+%3E+5%25)%2C+kecuali+pembina.%0D%0AKata+kunci%3A+rajungan%2C+efisiensi%2C+nelayan%2C+pemasaran&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2025-05-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88307%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88307%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88307%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RAHMADI+%2C+NUGROHO++(2025)+SISTEM+PEMASARAN+RAJUNGAN+DI+KECAMATAN+LABUHAN+MARINGGAI+KABUPATEN+LAMPUNG+TIMUR.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88307%2F