?url_ver=Z39.88-2004&rft_id=2114131032&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGAMBILAN+KEPUTUSAN%2C+SIKAP+DAN+KEPUASAN+KONSUMEN%0D%0AMINUMAN+KOPI+DI+BENEFIT+COFFEE%0D%0AKOTA+BANDAR+LAMPUNG&rft.creator=Anissa+Indah+%2C+Rianti+&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+research+aims+to+determine+the+behavior+of+consumers+of+coffee+drink+at+Benefit%0D%0ACoffee+using+the+survey+method+and+involving+68+respondents.+Data+collection+was%0D%0Acarried+out+in+February+2025+and+analyzed+descriptively+and+quantitatively+using%0D%0Athe+Fishbein+multiattribute+model%2C+Customer+Satisfaction+Index+(CSI)%2C+Importance%0D%0APerformance+Analysis+(IPA)%2C+Spearman+Rank+and+factor+analysis.+The+results%0D%0Ashowed+that+the+main+purpose+of+visiting+Benefit+was+to+find+a+place+to+relax%2C+with%0D%0Athe+motivation+to+try+various+flavors+of+Benefit+coffee.+Consumers+obtain+product%0D%0Ainformation+through+friend+recommendations+that+influence+their+decision+to+try.%0D%0AConsumer+attitudes+when+the+desired+product+runs+out+are+to+choose+other+flavors%0D%0Aas+an+alternative.+Consumers+tend+to+plan+purchases+with+the+main+consideration%0D%0Aof+coffee+flavor.+Most+consumers+are+satisfied+and+interested+in+making+repeat%0D%0Apurchases.+Consumer+attitudes+towards+Benefit+Coffee+coffee+drinks+are+in+a+fairly%0D%0Agood+category.+Consumer+satisfaction+with+Benefit+Coffee+coffee+drinks+is+in+the%0D%0Asatisfied+category.+There+is+a+significant+relationship+between+age+and+consumer%0D%0Aincome+and+consumer+attitudes.+There+are+two+dominant+factors+affecting+customer%0D%0Asatisfaction%2C+namely+individual+characteristics+component+and+the+expenses%0D%0Acomponent+of+coffee+beverage+consumption.%0D%0AKeywords%3A+Behavior%2C+Coffee%2C+Decision-making%2C+Satisfaction%0D%0A%0D%0APenelitian+ini+bertujuan+mengetahui+perilaku+konsumen+minuman+kopi+di+Benefit%0D%0ACoffee+dengan+menggunakan+metode+survei+dan+melibatkan+68+responden.%0D%0APengumpulan+data+dilakukan+pada+Februari+2025+dan+dianalisis+secara+deskriptif%0D%0Adan+kuantitatif+menggunakan+model+multiatribut+Fishbein%2C+Customer+Satisfaction%0D%0AIndex+(CSI)%2C+Importance+Performance+Analysis+(IPA)%2C+Rank+Spearman+dan+analisis%0D%0Afaktor.+Hasil+penelitian+menunjukkan+bahwa+tujuan+utama+mengunjungi+Benefit%0D%0Aadalah+mencari+tempat+untuk+bersantai%2C+dengan+motivasi+mencoba+berbagai+rasa%0D%0Adari+kopi+Benefit.+Konsumen+memperoleh+informasi+produk+melalui+rekomendasi%0D%0Ateman+yang+memengaruhi+keputusan+mereka+untuk+mencoba.+Sikap+konsumen%0D%0Aketika+produk+yang+diinginkan+habis+adalah+memilih+varian+rasa+lain+sebagai%0D%0Aalternatif.+Konsumen+cenderung+merencanakan+pembelian+dengan+pertimbangan%0D%0Autama+rasa+kopi.+Sebagian+besar+konsumen+merasa+puas+dan+berminat+untuk%0D%0Amelakukan+pembelian+ulang.+Sikap+konsumen+terhadap+minuman+kopi+Benefit%0D%0ACoffee+berada+pada+kategori+cukup+suka.+Kepuasan+konsumen+terhadap+minuman%0D%0Akopi+Benefit+Coffee+berada+pada+kategori+puas.+Terdapat+hubungan+yang+signifikan%0D%0Aantara+usia+dan+pendapatan+konsumen+dengan+sikap+konsumen.+Terdapat+dua+faktor%0D%0Adominan+yang+memengaruhi+kepuasan+konsumen+yaitu+komponen+karakteristik%0D%0Aindividu+dan+komponen+pengeluaran+konsumsi+minuman+kopi.%0D%0AKata+kunci%3A+Kepuasan%2C+Kopi%2C+Pengambilan+keputusan%2C+Sikap&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2025-05-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88389%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88389%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88389%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Anissa+Indah+%2C+Rianti+++(2025)+PENGAMBILAN+KEPUTUSAN%2C+SIKAP+DAN+KEPUASAN+KONSUMEN+MINUMAN+KOPI+DI+BENEFIT+COFFEE+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88389%2F